During training seminars I am often asked to compare the role of the product manager with that of a sales engineer. People look at the Pragmatic Institute grid and see boxes for channel support including going on "special calls", providing seminar and trade show support, and so on. Aren't these jobs for sales engineers? Read The Role of Sales Engineer in Technical Sales.
Pragmatic Institute is hosting public executive briefings on "The Strategic Role of Product Management." Offered as a free three-hour session, it's an ideal venue to get your executives on board with what product managers are attempting to accomplish. Click here for more information
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