October 2003

By Pragmatic Institute April 27, 2007

During training seminars I am often asked to compare the role of the product manager with that of a sales engineer. People look at the Pragmatic Institute grid and see boxes for channel support including going on "special calls", providing seminar and trade show support, and so on. Aren't these jobs for sales engineers? Read The Role of Sales Engineer in Technical Sales.

Pragmatic Institute is hosting public executive briefings on "The Strategic Role of Product Management." Offered as a free three-hour session, it's an ideal venue to get your executives on board with what product managers are attempting to accomplish. Click here for more information

Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.

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