One of the biggest headaches for software companies of all sizes is the creation of RFPs. RFPs are labor intensive, exhaustive and exhausting efforts to tout the product. The effort to produce RFPs can be a drain on precious resources in Sales, Marketing, and Engineering. And product managers get involved more often than they wish they did. Read the full article.
Pragmatic Institute is hosting public briefings on 'The Strategic Role of Product Management.' Offered as a free three-hour session, it's an ideal venue to get your executives on board with what product managers are attempting to accomplish. Get more information at http://www.pragmaticmarketing.com/seminars/s.asp
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