Creating the Right Product Roadmap. In most companies, Product Management is responsible for building, maintaining, and presenting the product roadmap inside and outside of the company. However, one of the biggest problems is they build, and build, and build, and finally re-build their roadmaps! They feel like they can't ever get them right, or that constant change in the plans keep making their roadmaps obsolete. And, most would agree that it is very unnerving to go back to customers time after time with the same basic roadmap, but on different timelines. How do we get out of this infinite loop?
Web content sells. An effective content strategy, artfully executed, drives action. Organizations that use online content have a clearly defined goal--to sell products, generate leads, secure contributions, or get people to join and deploy a content strategy that directly contributes to reaching that goal. Content takes many forms including an effective content-centric Web site, blogs, podcasts, and e-books.
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