Do some customers still use an old product that you want to get rid of? Have you ever wondered how much money you’re losing by keeping that product around? Join Pragmatic Marketing instructor Mark Stiving and VP of product management at CDK Global, Dave Nash, as they discuss how to kill that rarely used, costly “zombie” product that slows down your business. Dave also discusses the best approaches for encouraging customers to happily migrate from the old product to the new one. You’ll learn to analyze how much time and money your organization spends on zombie products, and how to create a strategy to slowly discontinue support until that product dies. You’ll also learn how to put more focus on creating new, innovative products instead of wasting valuable resources by keeping the old ones alive. Listen now!
Got a question or feedback? We’d love to hear from you! Email us at [email protected].
Other Resources in this Series
Most Recent
Podcast
GrandPad's AI-Powered Approach to Senior Tech with Isaac Lien, Co-founder and Chief AI & Innovation Officer at GrandPad
“The first thing I would recommend everyone to do who has an interest in the AI space, and I think lots of people have an interest in this space, is you should be using generative...
Podcast
Behind the Click: Merging Psychology with Digital Optimization with Jon MacDonald
“There are so many factors that really affect conversion that start before a customer even begins to think about purchasing from a brand. Every element of a brand’s website tells the consumer something about what...
OTHER PodcastS
Podcast
GrandPad's AI-Powered Approach to Senior Tech with Isaac Lien, Co-founder and Chief AI & Innovation Officer at GrandPad
“The first thing I would recommend everyone to do who has an interest in the AI space, and I think lots of people have an interest in this space, is you should be using generative...
Podcast
Behind the Click: Merging Psychology with Digital Optimization with Jon MacDonald
“There are so many factors that really affect conversion that start before a customer even begins to think about purchasing from a brand. Every element of a brand’s website tells the consumer something about what...
Sign up to stay up to date on the latest industry best practices.
Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.
