A Customer Advisory Board (CAB) is a representative group of customers that meets periodically to offer advice on the product and company direction. These meetings are a great way to validate that your product direction is in sync with your customers' technology and business plans. Key customers can look at your plans and provide valuable feedback about your strategy. This article contains some tips and strategies for running effective CABs. Read the full article.
Do you have a success story? Tell us how Pragmatic Institute courses have changed your product direction. Success stories are prominently featured in the productmarketing.com print journal.Send us an email with a short description and we'll contact you right away.
Looking for the latest in product and data science? Get our articles, webinars and podcasts.