The Pragmatic Marketer Volume 7 Issue 3
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In this Issue:
An important part of being a product manager lies in understanding the industry where your product competes. Contrary to popular opinion, you don’t actually require hands-on market experience to understand a market. What you really need is the determination to immerse yourself in it.
I Heard What You Said. Now What Did You Mean?
Now that you’ve created the personas of your prospective buyers and positioned your products for them, how do you communicate your unique value? Simply put, your messaging must create awareness in your audiences and compel their action.
Ask the Expert
How Do You Measure the Results of Product Management?
Alignment—A Little-Understood Aspect of Product Management
Knowing and understanding the customer is often called alignment. This article provides a foundation for the concept of alignment and relates it to several key components of the Pragmatic Institute Framework™.
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