The Pragmatic Marketer: Volume 6 Issue 3

By Pragmatic Institute October 28, 2009

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In this Issue:

Volume 6 Issue 3

  • Three Tips at the Tip of the Iceberg: How to Ensure the Success of Your IT projects
    Do you work in an IT environment that operates in firefighting mode? Is your department considered overhead for the organization? Are you confident that your IT project requirements are “good” or merely “good enough”? In this article, we’ll touch just the tip of the iceberg with three key points to help you ensure the success of your IT projects.

  • Ask the Expert
    Should the role of Product Marketing Manager report to the Product Management department or the Marketing department? What are the advantages/disadvantages of either approach?

Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


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