The Pragmatic Marketer: Volume 4 Issue 5

By Pragmatic Institute January 27, 2011

Vol 4 Iss 5

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In this issue:

  • What's the difference between product management and product marketing?
    There's an on-going discussion in virtually every company about titles and responsibilities in product management. What is product management? And how is it different from product marketing?
  • How to Fit Your Product Strategy to Small & Medium-Sized Businesses
    Opportunities abound for the small and medium-sized businesses (SMBs) market to adopt technologies that will advance their operations and expand their sales capabilities. However, one of the key problems is trying to use the "one-size fits all" offerings of many current technology products on the market.
  • Top Ten Tips for Briefing Industry Analysts
    Briefing technology industry analysts is a learned art rather than a formulaic science. Each analyst and analyst group is different, as is each technology company. However, this article recommends ten major areas to connect with the analysts so they understand the solution and the company enough to describe it accurately to others.
  • Usability—the Key to a Product's Success
    The launch of a product that has not considered the "usability factor" poses a significant risk to your business and provides an opportunity for competitors to gain an upper hand.
  • How to Use Timeboxes for Scheduling Software Delivery
    Timeboxing is a technique for organizing software delivery, planning or scheduling. In this article, we talk about applying timeboxing as a planning tool, but the techniques also apply to scheduling.
  • Case Studies: Top Eight Ways to Get them Done
    Most enterprises realize the value of effective case studies, yet many product managers struggle with the task of actually developing them. This article describes eight proven techniques for successfully developing case studies.
Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


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