The Pragmatic Marketer: Volume 4 Issue 2

By Pragmatic Institute January 25, 2009

Volume 4 Issue 2

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In this issue:

  • A Fact-Based Approach to Outsourcing for Product Managers
    The word outsourcing invokes fears of the unknown, of losing jobs, of losing competitive advantage, and of losing intellectual property. At some point in your product management career you will be asked to outsource part of your solution. Before you become paralyzed with fear, ask some critical questions.
  • Surviving Product Management
    For all the goodness of product management, there are the challenges too. This article offers some lessons learned through a career that includes product management roles at several high-tech companies.
  • The Content-Free Buzzword-Compliant Vocabulary List
    How many times have you read marketing materials for software that did not contain any real information? Here is a list of meaningless buzzwords and ways to avoid them.
  • Book Review: Cashing In with Content: How innovative marketers use digital information to turn browsers into buyers
  • Degrees of Ability: Hiring Into Product Management
    What do you look for when you want to hire an ace product manager to champion your product and move forward relative to the competition? Read on for a discussion of what to look for to find a good product manager, and questions to ask to better judge whether they are product manager material.
  • Case Study: Quest Software
    Rock-Solid Marketing Captures Mindshare and Market Share for 100+ Software Products.
Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


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