The Pragmatic Marketer: Volume 3 Issue 4
In this issue:
- The Higher They Go, The Stupider They Get
Working on things that don't make sense is the single biggest source of job dissatisfaction. Directives from top management shouldn't end with employees going back to their desks, heads down, grumbling all the way. So why do intelligent, well-meaning managers make stupid decisions?
- Don't Confuse Sales Support with Marketing: A Case for Buyer Persona Profiling
As technology marketers, do you measure time spent on marketing vs. sales support? Marketers are so focused on sales that marketing is an afterthought. Few marketing tools respond to the buyer's real questions.
- Product Management: For Adults Only
It takes a certain maturity to professionalize technology product commercialization. Learn from a company's abrupt growing-up experiences including sharp about-faces in the marketplace and misunderstandings within its own workforce.
- Product Strategy Doesn't Just Happen
Discover the need for developing a process to drive the development of your product strategy in order to achieve sustained growth. Explore both the key aspects and myths of successful product strategy processes.
- You Want to Start a Company. Where Do You Begin?
Find a problem, solve the problem, tell the world you solved the problem, and sell it--take these four key tips from Intuit® and learn how to be market-driven.
- The Egoless Company
Award-winning companies vary on many dimensions but they all share a focus on products and services that solve customer problems instead of what's important for the company.
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