The Pragmatic Marketer: Volume 3 Issue 3
In this issue:
- End of Life: Retiring a Product
Outdated software can turn into a monster. How do you discontinue a product that is no longer profitable? And how do you know that it's time?
- A Model for Metrics-Driven Feature Prioritization
Learn the technique that relies on statistically-valid samples of broad-based customer data to understand customer needs and prioritize product enhancements.
- Building Demos that Drive Sales
If you want to drive sales revenue, you need to build a product-centric demo for your sales team to present the product in its very best light. Keep everyone on the same page while effectively showcasing your product to prospects.
- Ask The Expert
Are there best practices for business cases? Is there a standard way to develop a business case for my products?
- Exploiting the Full Potential of After-Sales Market
Technology product managers often think only in terms of tangible product, missing the incredible opportunity to double or triple revenue with services.
Looking for the latest in product and data science? Get our articles, webinars and podcasts.