The Pragmatic Marketer: Volume 2 Issue 2

By Pragmatic Institute January 25, 2009

PDF DownloadVolume 2 Issue 4

In this issue:

  • A Market Intelligence Primer
    True power comes from the integration of all four cornerstones of market intelligence.
  • Win/Loss Analysis Checklist for Product Managers
    So, now that you are conducting win/loss analysis, what is the next step? Use this handy checklist and you will be on your way to performing effective win/loss analysis.
  • Product Management and RFPs
    Make RFPs less painful and streamline the process so that fewer resources are needed.
  • Who's Driving Your Company?
    Corporate business goals and wants are relatively similar across diverse industries, but the methods they use to reach their goals vary greatly. Explore these different approaches to product delivery strategies, known as technology-driven, sales-driven, and market-driven.
  • Collateral is no way to support the sales force
    Quit forcing 5,000 words of collateral to say the 100 words of your company's most important message. Create more streamlined messages for Sales and increase your competitive advantage.
  • Product Roadmaps
    Just like planning a trip, a roadmap communicates in broad strokes what you plan to do. Explore ways to the most direct route.
  • Link up and Learn
    A conversation with five industry experts about product management organizations.
Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


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