The Pragmatic Marketer: Volume 2 Issue 1
In this issue:
- Annual Product Management Roles & Salary Survey 2003
The results are in and show that salaries are up. Read more about statistics and comments from 2003.
- Monitoring Metrics Puts You In The Drivers Seat
Learn to focus on key performance indicators to find what is on track and what needs to be changed before it is too late.
- Hight Impact Product Management: Creating and Measuring Product Management Success
A discussion about how to measure the impact of product management, the need to be proactive, and key elements and considerations for successful product management programs.
- Debugging the User Code Part 2: Integrating Users into Product Development
This conclusion of a two-part series explores the impact and process of incorporating users in product design/ development.
- Technical Sales vs. Marketing
Identify the differentiators between marketing and technical sales to sweeten the message to your customers.
- Case Study: Kinderstreet
Startup software company learns to listen, listens to learn.
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