The Pragmatic Marketer: Volume 1 Issue 2
In this issue:
- How to Interview Your Customers
Your personal success depends on talking to your customers. Here are ten points to help you do just that.
- There's a Reason No One is Listening
You can't reach multiple audiences with a generic message.
- Role of Product Management
An effective product manager is not just support, they are the critical link to the customer.
- I Am Customer, Hear Me Roar
A product manager's irreverent look at how technology companies listen to their customers--or fail to.
- Building Tomorrow's Products Requires Listening to the Market
Becoming a market expert can be the most valuable of all activities you can do as a product manager.
- Case Study: RYMA Technology
Ryma Technology Solutions Inc. helps IT companies to streamline product management complexities of the higher education marketplace.
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