September 2004

By Pragmatic Institute April 27, 2007

Building Demos that Drive Sales

J.C. Stites writes, "If you want to drive sales revenue, then you have to drive your sales team to present your product in its very best light. Chances are each sales person is selling a different product when it comes down to their individual sales approach. Building a product-centric demo that clearly and concisely communicates the value of your product helps keep everyone on the same page while effectively showcasing your product to prospects." Read more in Building Demos that Drive Sales.

Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


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