October 2006

By Pragmatic Institute April 27, 2007

Everyone needs to know what we do here

Technology marketing and product management requires domain expertise. People who tell you otherwise probably aren't very effective in working with developers and engineers. Domain expertise helps product managers connect with buyers and users to truly understand what they need and not just what they want. Domain knowledge steers marketing communications to effective programs with a clear message for the buyer. Likewise developers and engineers. When a judgment call is necessary--and this is often--a developer who understands the customer profile is more likely to make the correct choice. Gone are the days when we could have 'coders' who programmed to someone else's design. At least, those days are gone when businesses investigate outsourcing. Read more in Everyone needs to know what we do here.

Your opinion, although interesting, is irrelevant very important!
Each year Pragmatic Institute® conducts a survey of product managers and marketing professionals. Our objective is to provide those in product management and marketing with an industry-wide look at how people in our industry are compensated as well as identifying the most common responsibilities for product managers and other marketing professionals.

Get your two cents in! We'll be running the survey again next month so watch for an announcement on our web site and in the newsletter.

Webinars for Product Managers and Marketers

We are pleased to co-sponsor an ongoing series of webinars with Ryma Technology Solutions, the maker of FeaturePlan, on a range of topics of interest to Product Managers and Marketers. These events are conducted at noon (Eastern Time) on Wednesdays. Check out our upcoming and archived events including sessions by Steve Johnson, Barb Nelson, John Milburn, Adele Revella, and David Meerman Scott. Read more....

Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.

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