May 2006

By Pragmatic Institute April 27, 2007

On-going sales education

The initial product launch may be the only time that sales people get information about your product. Your sales people probably have more information about your competition’s products and strategy than they do about your own.

Think about it. How much time do your sales people spend learning about your product? And how much time do they spend learning about the competition? And being reminded constantly of the competition by their customers?

Sales people need to be schooled continually in the value of your product. By making product information available and accessible, you can give sales people the tools they need to help themselves.

Read more in On-going sales education.

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Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


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