March 2003

By Pragmatic Institute April 27, 2007

Marketing professionals learn methods for increasing the company's profits by creating products that delight customers, and by moving all sales cycles forward for all sales channels. Unfortunately many companies stop their marketing efforts once the sale is completed. "After all, we have the money. They have the product. Isn't the sale completed?" But successful companies know that a well-implemented, referenceable customer is vastly more valuable than the money from a single contract. Read full article.

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Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


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