June 2004

By Pragmatic Institute April 27, 2007

Where is the good advertising?

Advertising is one of the most expensive marketing programs available, yet one with questionable returns. Even so, advertising is favored by many technology companies. Considering how much money is spent on it, you'd think that technology advertising would be a lot better. Print ads tend to emphasize technical specifications rather than buyer benefits. Marketing is spending a bundle on advertising. In most cases, not money very well spent.

Steve Johnson explores the state of technology advertising in "Where is the good advertising?" Read the full article.

Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


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