Febuary 2003

By Pragmatic Institute April 27, 2007

A frequent request from the sales force and others in the company is a product roadmap. "What's coming in the next release and the ones after that?" Long buying cycles common with strategic products often mean the buyers need to know what the product will contain when the cycle ends. A roadmap details the features and platforms for future releases over the upcoming months and years. Read full article.

Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


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