August 2005

By Pragmatic Institute April 27, 2007

A Good Marriage: Working With Partners

Compared to manufactured goods or hardware, software products are easy to integrate so that they work together seamlessly. Therefore, collaborating with other software companies to complement and extend the scope of your own product has the potential to transform it and greatly increase your customer base, revenues, and profits.

Joining up with partners can result in offspring where the whole is greater than the sum of its parts. The ability to form successful partnerships plays a vital role in your company's success. It's not enough to get engaged, you want to get married and you want that marriage to last a long, long time.

Read Working With Partners for some ideas on how to develop a good marriage with the right partner company for your product, and how Product Managers can play a key role in forming a long lasting and fruitful relationship.

Pragmatic Institute sponsors Software 500 Marketing Perspectives Conference & Expo

Increase your knowledge about high-tech product management and product marketing disciplines. Attend the Pragmatic Institute-sponsored Software 500 Marketing Perspectives Conference & Expo on October 11-12, 2005, in Cambridge, MA at the Hyatt Regency Cambridge.

This event brings together software and service company executives to discuss new business models for delivering software products and services, plus strategic directions in product management, market management, marketing communications and public relations. There is also a wide variety of integrated marketing sponsorship and exhibit opportunities available.

Click here for more information on the Software 500 conference.

Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.

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