2001 Annual Product Management and Marketing Survey

By Pragmatic Institute December 31, 2008

Each year Pragmatic Institute conducts a survey of product managers and marketing professionals. Our objective is to provide you with information about compensation as well as the most common responsibilities for product managers and other marketing professionals.

Profile of a product manager

The average Product manager is 35 years old; 
80% claim to be 'somewhat' or 'very' technical;
87% have completed college and 33% have a masters; 
39% are female, 61% are male.


The typical product manager reports to a director in the marketing department.

  • 48% report to a director,
  • 28% to VP
  • 50% are in the marketing department
  • 22% are in the product management department
  • 16% are in Development or Engineering
  • only 7% are in a sales department

Impacts on Productivity

Product managers receive 57 emails a day and send only 28.

On average, we're going to 12 internal meetings each week.
But 23% are going to 15 meetings or more each week.

Working with requirements

The majority of product managers are researching market needs, writing requirements, and monitoring development projects.

  • 73% researching market needs
  • 51% preparing business case
  • 75% monitoring development projects
  • 73% writing requirements
  • 29% writing detailed specifications

Working with marcom and sales

Product managers still spend a lot of time providing technical content for marcom and sales.

  • 54% approving promotional material
  • 43% writing copy for promotional material
  • 52% training sales people
  • 37% going on sales calls
  • 17% performing win/loss analysis

Comments for the boss

  • Product managers would like their supervisors to know:
  • Learn to be a manager (and stop micromanaging)
  • Provide ongoing support for our product plans
  • Communicate the company strategy
Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”


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