Product Roadmap

Webinar
Turning Fans into Customers and Customers into Fans
Why do some brands—even in fairly mundane categories like car insurance and enterprise software—attract not just loyal customers, but passionate fans?These brands have learned to provide the human connection people are now longing for.
Why do some brands—even in fairly mundane categories like car insurance and enterprise software—attract not just loyal customers, but passionate fans?These brands have learned to provide the human connection people are now longing for.
Blog
Influencing the Product Roadmap
One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products.
One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products.
Magazine
Product Life Cycle
Different stages of a product's life cycle require different investments and different focuses. Many of the articles in this quarter's issue of The Pragmatic address the different stages of the life cycle, all while recognizing that every company's evolution will be different and there is no one-size-fits-all answer.
Different stages of a product's life cycle require different investments and different focuses. Many of the articles in this quarter's issue of The Pragmatic address the different stages of the life cycle, all while recognizing that every company's evolution will be different and there is no one-size-fits-all answer.
Article
Storytelling for Effective Product Life-Cycle Management
Adjust your product-related communication to free valuable time for high-priority responsibilities.
Adjust your product-related communication to free valuable time for high-priority responsibilities.
Webinar
Everything You Need to Know About Product Roadmaps, A Product Roadmap Primer
Planning and prioritization are the biggest challenges product managers face today. Product roadmaps can help solve for these issues— they define the vision and strategy behind the products we build. From defining that vision and strategy to communicating to key stakeholders, roadmaps guide the execution of your strategy. They also are a useful tool for aligning with product marketing, sales, customer service and other key stakeholders.
Planning and prioritization are the biggest challenges product managers face today. Product roadmaps can help solve for these issues— they define the vision and strategy behind the products we build. From defining that vision and strategy to communicating to key stakeholders, roadmaps guide the execution of your strategy. They also are a useful tool for aligning with product marketing, sales, customer service and other key stakeholders.
Blog
Product Manager vs. Project Manager
Titles are a mess. Some organizations have such a profusion of titles that any one team may have product managers, project managers, product owners, programs managers or product marketing managers. (Learn more about how we differentiate some of these titles here.) And they might all be doing the same (or at least similar) jobs.
Titles are a mess. Some organizations have such a profusion of titles that any one team may have product managers, project managers, product owners, programs managers or product marketing managers. (Learn more about how we differentiate some of these titles here.) And they might all be doing the same (or at least similar) jobs.
Blog
High Touch or High Volume
What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume?
What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume?
Blog
Introducing Pragmatic Institute
May we have your attention, please? Big changes have come to Pragmatic Marketing. Like new images. And new courses. And a new name. It’s all part of our big news. Drum roll, please.
May we have your attention, please? Big changes have come to Pragmatic Marketing. Like new images. And new courses. And a new name. It’s all part of our big news. Drum roll, please.
Blog
Three Steps to Implement Change
Change is a threat when done to me, an opportunity when done by me —proverb Change can be exciting, terrifying and… inevitable.
Change is a threat when done to me, an opportunity when done by me —proverb Change can be exciting, terrifying and… inevitable.
Blog
3 Steps to Succeeding in Your New Job
As a product management professional, starting a new role can be a make-or-break matter. You can almost feel the pressure the moment the offer is signed. A strong start matters. Even as more employees fall into the short-term job hopper category, the premium on making a good impression early has gone up. Significantly. 
As a product management professional, starting a new role can be a make-or-break matter. You can almost feel the pressure the moment the offer is signed. A strong start matters. Even as more employees fall into the short-term job hopper category, the premium on making a good impression early has gone up. Significantly. 
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