Product Portfolio

Blog
Pragmatic Live Transcripts (Prioritizing Your Product Launch)
Transcripts from our latest Pragmatic Live Podcast episodes are now available! Read this week's with Marcus Andrews, Principal Product Marketing Manager at HubSpot, as he joins Rebecca Kalogeris, VP of Marketing at Pragmatic Institute, as they discuss how Hubspot handles launches.
Transcripts from our latest Pragmatic Live Podcast episodes are now available! Read this week's with Marcus Andrews, Principal Product Marketing Manager at HubSpot, as he joins Rebecca Kalogeris, VP of Marketing at Pragmatic Institute, as they discuss how Hubspot handles launches.
Article
Sharks vs Balloons
Here’s a quiz: Your child is invited to two birthday parties on the same afternoon. At one, the kids will be at a beach just a mile from where sharks were seen last year. The other party is in a small banquet room decorated with balloons. To which party do you send your child?
Here’s a quiz: Your child is invited to two birthday parties on the same afternoon. At one, the kids will be at a beach just a mile from where sharks were seen last year. The other party is in a small banquet room decorated with balloons. To which party do you send your child?
Webinar
When Product Profitability is the Wrong Metric for Success
Companies grow as products grow, and metrics are affected by that. Pendo Founder Eric Boduch and Pragmatic Institute Vice President of Product Steve Johnson discuss the right metrics for determining success … and here’s a hint: It’s not always product profitability.
Companies grow as products grow, and metrics are affected by that. Pendo Founder Eric Boduch and Pragmatic Institute Vice President of Product Steve Johnson discuss the right metrics for determining success … and here’s a hint: It’s not always product profitability.
Blog
High Touch or High Volume
What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume?
What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume?
Magazine
Building Successful Organizations
Create a cohesive product team that functions like a superorganism. Ants work so well together that the collective group is classified as a superorganism. Now imagine how much your team could accomplish, how powerful it would be, if it functioned the same way. That’s why we’ve dedicated the fall issue of Pragmatic...
Create a cohesive product team that functions like a superorganism. Ants work so well together that the collective group is classified as a superorganism. Now imagine how much your team could accomplish, how powerful it would be, if it functioned the same way. That’s why we’ve dedicated the fall issue of Pragmatic...
Magazine
Aligning With Sales
Bridge the gap with sales. Are you delivering information the sales team needs in a way that is useful to them, or are you expecting them to match what’s easiest for you? Failure to align with sales is one of the biggest problems facing product teams. That’s why we’ve dedicated the summer...
Bridge the gap with sales. Are you delivering information the sales team needs in a way that is useful to them, or are you expecting them to match what’s easiest for you? Failure to align with sales is one of the biggest problems facing product teams. That’s why we’ve dedicated the summer...
Blog
Embrace Reciprocal Learning in the New Issue of Pragmatic Marketer
Startups can learn a lot from established enterprise companies, including where the potholes are and the best ways to navigate around them. But they can also teach enterprise companies a thing or two about speed, adaptability and innovation.
Startups can learn a lot from established enterprise companies, including where the potholes are and the best ways to navigate around them. But they can also teach enterprise companies a thing or two about speed, adaptability and innovation.
Magazine
A Matter of Size
Embrace reciprocal learning. What can startups learn from large enterprise companies and vice versa? For starters, established companies can help startups navigate obstacles they’ve already overcome. And startups can inject a dose of speed, adaptability and innovation into enterprise companies. Regardless of your company’s size, we’ve got you covered in the spring...
Embrace reciprocal learning. What can startups learn from large enterprise companies and vice versa? For starters, established companies can help startups navigate obstacles they’ve already overcome. And startups can inject a dose of speed, adaptability and innovation into enterprise companies. Regardless of your company’s size, we’ve got you covered in the spring...
Article
Product Portfolio Management: Success at Scale
This article originally appeared on MindtheProduct.com. Product management can be hard enough, but when you scale beyond more than one product, product portfolio management is a critical tool to prioritize between multiple products, assign resources to the right products and ensure you have a pipeline of new product ideas ready to grow. Whether...
This article originally appeared on MindtheProduct.com. Product management can be hard enough, but when you scale beyond more than one product, product portfolio management is a critical tool to prioritize between multiple products, assign resources to the right products and ensure you have a pipeline of new product ideas ready to grow. Whether...
Webinar
Horizon Planning: A Proven Strategy For Managing Your Product Portfolio For the Near and Long Term
How do you balance the need to keep your current products competitive while also investing in your company’s future? And what’s the best way to align your resources, metrics and talent to ensure long-term portfolio viability? You’ll discover how companies are using Horizon Planning to answer these questions. Whether your portfolio consists...
How do you balance the need to keep your current products competitive while also investing in your company’s future? And what’s the best way to align your resources, metrics and talent to ensure long-term portfolio viability? You’ll discover how companies are using Horizon Planning to answer these questions. Whether your portfolio consists...
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