Measurement

Article
Using Data to Position Your Products
As product professionals, we all know that data should inform our product decisions. Too often, though, we look at data too late in the product development process. After all, what good is A/B testing a landing page if both pages being tested are marketed to the wrong group?
As product professionals, we all know that data should inform our product decisions. Too often, though, we look at data too late in the product development process. After all, what good is A/B testing a landing page if both pages being tested are marketed to the wrong group?
Blog
Influencing the Product Roadmap
One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products.
One of the fastest-growing social gaming giants doesn’t play around when it comes to developing future products.
Article
Storytelling for Effective Product Life-Cycle Management
Adjust your product-related communication to free valuable time for high-priority responsibilities.
Adjust your product-related communication to free valuable time for high-priority responsibilities.
Article
Behind the Numbers
Find out how product professionals describe themselves and the skills that help them be successful.
Find out how product professionals describe themselves and the skills that help them be successful.
Article
Predictive Analytics in Action: Using Insights to Drive Success
How one company successfully harnessed the fragmented nature of smaller businesses to create conversions.
How one company successfully harnessed the fragmented nature of smaller businesses to create conversions.
Article
Staying Ahead of the Competition with Predictive Analytics
Most product professionals are competitive, well-researched and typically grounded in their thinking and expectations. They’re adept at influencing without having direct power. It’s the things outside of their control that keep them awake at night, and the primary “thing” that’s out of their control is competitive disruption.
Most product professionals are competitive, well-researched and typically grounded in their thinking and expectations. They’re adept at influencing without having direct power. It’s the things outside of their control that keep them awake at night, and the primary “thing” that’s out of their control is competitive disruption.
Blog
The Importance of AI in B2B eCommerce
Whether it’s recommending new shows to watch on Netflix or suggesting other products to buy on Amazon, you’ve probably noticed the increased use of AI in our day-to-day lives. For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business.
Whether it’s recommending new shows to watch on Netflix or suggesting other products to buy on Amazon, you’ve probably noticed the increased use of AI in our day-to-day lives. For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business.
Blog
The Most Common Marketing KPI Mistakes
Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping up every other day. This makes it possible for both small and large companies to reach their target customers, even with small budgets. Moreover, marketing teams can easily identify and assess different channels and tactics thanks to modern marketing-monitoring tools. These tools help marketing managers collect valuable data about their marketing campaigns for better decision making.
Modern marketers have exposure to a full range of promotional platforms, and new ones are cropping up every other day. This makes it possible for both small and large companies to reach their target customers, even with small budgets. Moreover, marketing teams can easily identify and assess different channels and tactics thanks to modern marketing-monitoring tools. These tools help marketing managers collect valuable data about their marketing campaigns for better decision making.
Blog
Stakeholder Communications
“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when they work on a project from April to June, hoping to deliver it by late June or early July.
“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when they work on a project from April to June, hoping to deliver it by late June or early July.
Blog
Gaining Competitive Advantage Through Upreaching
Many B2B marketers feel the pressure to reach higher into their target customer base to gain the mindshare of corporate executives and true decision makers. That growing pressure to gain visibility and establish tighter relationships with the C-suite is the result of some important shifts in market conditions.
Many B2B marketers feel the pressure to reach higher into their target customer base to gain the mindshare of corporate executives and true decision makers. That growing pressure to gain visibility and establish tighter relationships with the C-suite is the result of some important shifts in market conditions.
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