Marketing Plan

Article
Surf's Up! What Surfing Can Teach Us About Navigating the Marketing Waters
Many companies underestimate the market waves they intend to surf.
Many companies underestimate the market waves they intend to surf.
Article
Ask the Experts: How do I create an effective cross functional launch team?
How do I create an effective cross functional launch team?
How do I create an effective cross functional launch team?
Article
Why Marketing Should Go Agile
Marketers should take a cue from software development to become more adaptable.
Marketers should take a cue from software development to become more adaptable.
Webinar
Humanize Your Marketing With Buyer Personas
This webinar will show you how to find out what it means to be human-centered and how to tap into buyer emotions.
This webinar will show you how to find out what it means to be human-centered and how to tap into buyer emotions.
Article
The 10 Commandments of Product Marketing
Add rigor and discipline to your efforts by adhering to these essentials.
Add rigor and discipline to your efforts by adhering to these essentials.
Article
The Name Game
33 tips & tactics for generating names
33 tips & tactics for generating names
Article
The Charitable Solution
How giving back can benefit your company
How giving back can benefit your company
Article
Roadmaps Aren't Just for Product Management Anymore
A product-marketing roadmap builds direction and value.
A product-marketing roadmap builds direction and value.
Article
Does Marketing Matter?
Buyer personas are rewriting the rules about ROI.
Buyer personas are rewriting the rules about ROI.
Article
Ask the Experts: When Should We Look at Introducing Product Marketing Managers into the Product Management Mix?
Pragmatic Institute answers your questions about adding product marketing management.
Pragmatic Institute answers your questions about adding product marketing management.