Marketing Plan

Blog
Keep It Simple, Stupid
Someone recently asked: Why can’t people simply say that, effectively, a product manager is an internal specialist salesperson that markets their group’s product internally, and sometimes externally through relationship managers? Why not keep it simple, stupid?
Someone recently asked: Why can’t people simply say that, effectively, a product manager is an internal specialist salesperson that markets their group’s product internally, and sometimes externally through relationship managers? Why not keep it simple, stupid?
Blog
5 Costly Event Marketing Mistakes to Avoid
Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Successful corporate event planning offers many potential benefits, including: Increasing brand awareness Building brand affinity Establishing and developing relationships Increasing leads Promoting products and/or improving sales Increasing the customer database Brand credibility and thought leadership Increasing ROI
Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Successful corporate event planning offers many potential benefits, including: Increasing brand awareness Building brand affinity Establishing and developing relationships Increasing leads Promoting products and/or improving sales Increasing the customer database Brand credibility and thought leadership Increasing ROI
Blog
10 Tips for Creating Successful Product Marketing Content
By its nature, content marketing focuses on customer relationships, branding and thought leadership. Yes, the ultimate goal is to create conversions, but it’s a slow dance. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them.
By its nature, content marketing focuses on customer relationships, branding and thought leadership. Yes, the ultimate goal is to create conversions, but it’s a slow dance. Product marketing is a bit different. Here, the goal is to create interest in your products and educate consumers about them.
Blog
Be a Better Marketer with AI
“Is artificial intelligence going to take over marketers’ jobs?” is the new “Is email marketing dead?” in online marketing. Artificial intelligence (AI) is getting a lot of attention, but the reality is we’re just starting to tap into AI to augment our work. That’s right. AI is going to augment, not replace, what marketers do. And I, for one, am pretty excited about it.
“Is artificial intelligence going to take over marketers’ jobs?” is the new “Is email marketing dead?” in online marketing. Artificial intelligence (AI) is getting a lot of attention, but the reality is we’re just starting to tap into AI to augment our work. That’s right. AI is going to augment, not replace, what marketers do. And I, for one, am pretty excited about it.
Blog
Introducing Pragmatic Institute
May we have your attention, please? Big changes have come to Pragmatic Marketing. Like new images. And new courses. And a new name. It’s all part of our big news. Drum roll, please.
May we have your attention, please? Big changes have come to Pragmatic Marketing. Like new images. And new courses. And a new name. It’s all part of our big news. Drum roll, please.
Blog
Three Steps to Implement Change
Change is a threat when done to me, an opportunity when done by me —proverb Change can be exciting, terrifying and… inevitable.
Change is a threat when done to me, an opportunity when done by me —proverb Change can be exciting, terrifying and… inevitable.
Blog
When to Launch? That’s the Question
The other day I received a message from a colleague: “One question we’re asking ourselves is the issue of continuously releasing individual features with associated Go-to-Market launches versus releasing features and waiting to do a singular quarterly GTM for all at the same time. What are the considerations and questions we should be asking ourselves to understand if one strategy or the other is more appropriate?”
The other day I received a message from a colleague: “One question we’re asking ourselves is the issue of continuously releasing individual features with associated Go-to-Market launches versus releasing features and waiting to do a singular quarterly GTM for all at the same time. What are the considerations and questions we should be asking ourselves to understand if one strategy or the other is more appropriate?”
Article
The 10-Second Customer Attention Test
Boost the attention-grabbing power of your sales tools to capture your audience’s attention.
Boost the attention-grabbing power of your sales tools to capture your audience’s attention.
Article
Marketing Across Borders-Creating Effective GTM Strategies in Multiple Markets
Forward-thinking product marketers are shifting their thinking to make inroads across geographies.
Forward-thinking product marketers are shifting their thinking to make inroads across geographies.
Article
Mapping International Go-to-Market Strategies - Using the Competitive Landscape as Your Guide
Strike the right balance between global standardization and local selling and marketing when you bring a product to market in a different country.
Strike the right balance between global standardization and local selling and marketing when you bring a product to market in a different country.