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Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)
How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization?
How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization?
Blog
Pragmatic Live Transcripts (Prioritizing Your Product Launch)
Transcripts from our latest Pragmatic Live Podcast episodes are now available! Read this week's with Marcus Andrews, Principal Product Marketing Manager at HubSpot, as he joins Rebecca Kalogeris, VP of Marketing at Pragmatic Institute, as they discuss how Hubspot handles launches.
Transcripts from our latest Pragmatic Live Podcast episodes are now available! Read this week's with Marcus Andrews, Principal Product Marketing Manager at HubSpot, as he joins Rebecca Kalogeris, VP of Marketing at Pragmatic Institute, as they discuss how Hubspot handles launches.
Article
Behind the Numbers
Find out how product professionals describe themselves and the skills that help them be successful.
Find out how product professionals describe themselves and the skills that help them be successful.
Article
Unveiling the Relationship Between Successful Products and Data
Insights-driven companies use data to build better products—and gain a competitive edge.
Insights-driven companies use data to build better products—and gain a competitive edge.
Article
Sharks vs Balloons
Here’s a quiz: Your child is invited to two birthday parties on the same afternoon. At one, the kids will be at a beach just a mile from where sharks were seen last year. The other party is in a small banquet room decorated with balloons. To which party do you send your child?
Here’s a quiz: Your child is invited to two birthday parties on the same afternoon. At one, the kids will be at a beach just a mile from where sharks were seen last year. The other party is in a small banquet room decorated with balloons. To which party do you send your child?
Article
Staying Ahead of the Competition with Predictive Analytics
Most product professionals are competitive, well-researched and typically grounded in their thinking and expectations. They’re adept at influencing without having direct power. It’s the things outside of their control that keep them awake at night, and the primary “thing” that’s out of their control is competitive disruption.
Most product professionals are competitive, well-researched and typically grounded in their thinking and expectations. They’re adept at influencing without having direct power. It’s the things outside of their control that keep them awake at night, and the primary “thing” that’s out of their control is competitive disruption.
Article
Keeping Your Secrets: Responsible Counterintelligence in Action
Engaging with individuals outside of your company is essential to product marketers and product managers. Representing your company at industry conferences, coordinating marketing webcasts, running customer or partner councils, engaging in professional networking events—the list of potential external-facing communications goes on.
Engaging with individuals outside of your company is essential to product marketers and product managers. Representing your company at industry conferences, coordinating marketing webcasts, running customer or partner councils, engaging in professional networking events—the list of potential external-facing communications goes on.
Article
Predictive Analytics in Action: Using Insights to Drive Success
How one company successfully harnessed the fragmented nature of smaller businesses to create conversions.
How one company successfully harnessed the fragmented nature of smaller businesses to create conversions.
Article
4 Shifts to Put Your Next Presentation into High Gear
The No. 1 secret to having a successful executive presentation is to KEEP. IT. SIMPLE. Nearly three-quarters of all initiatives fail, and those failures—which take both a human and economic toll—are usually attributable to a simple lack of focus.
The No. 1 secret to having a successful executive presentation is to KEEP. IT. SIMPLE. Nearly three-quarters of all initiatives fail, and those failures—which take both a human and economic toll—are usually attributable to a simple lack of focus.
Blog
Keep It Simple, Stupid
Someone recently asked: Why can’t people simply say that, effectively, a product manager is an internal specialist salesperson that markets their group’s product internally, and sometimes externally through relationship managers? Why not keep it simple, stupid?
Someone recently asked: Why can’t people simply say that, effectively, a product manager is an internal specialist salesperson that markets their group’s product internally, and sometimes externally through relationship managers? Why not keep it simple, stupid?
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