Marketing Plan

Article
The 10-Second Customer Attention Test
Boost the attention-grabbing power of your sales tools to capture your audience’s attention.
Boost the attention-grabbing power of your sales tools to capture your audience’s attention.
Article
Marketing Across Borders-Creating Effective GTM Strategies in Multiple Markets
Forward-thinking product marketers are shifting their thinking to make inroads across geographies.
Forward-thinking product marketers are shifting their thinking to make inroads across geographies.
Article
Mapping International Go-to-Market Strategies - Using the Competitive Landscape as Your Guide
Strike the right balance between global standardization and local selling and marketing when you bring a product to market in a different country.
Strike the right balance between global standardization and local selling and marketing when you bring a product to market in a different country.
Article
From Passive to Passionate: Turning Customers into Fans
Creating a fandom is a must for successful products and companies, and it’ll turn your current and prospective customers into fanatics.
Creating a fandom is a must for successful products and companies, and it’ll turn your current and prospective customers into fanatics.
Blog
Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)
How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization?
How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization?
Blog
Pragmatic Live Transcripts (Prioritizing Your Product Launch)
Transcripts from our latest Pragmatic Live Podcast episodes are now available! Read this week's with Marcus Andrews, Principal Product Marketing Manager at HubSpot, as he joins Rebecca Kalogeris, VP of Marketing at Pragmatic Institute, as they discuss how Hubspot handles launches.
Transcripts from our latest Pragmatic Live Podcast episodes are now available! Read this week's with Marcus Andrews, Principal Product Marketing Manager at HubSpot, as he joins Rebecca Kalogeris, VP of Marketing at Pragmatic Institute, as they discuss how Hubspot handles launches.
Article
Behind the Numbers
Find out how product professionals describe themselves and the skills that help them be successful.
Find out how product professionals describe themselves and the skills that help them be successful.
Article
Unveiling the Relationship Between Successful Products and Data
Insights-driven companies use data to build better products—and gain a competitive edge.
Insights-driven companies use data to build better products—and gain a competitive edge.
Article
Sharks vs Balloons
Here’s a quiz: Your child is invited to two birthday parties on the same afternoon. At one, the kids will be at a beach just a mile from where sharks were seen last year. The other party is in a small banquet room decorated with balloons. To which party do you send your child?
Here’s a quiz: Your child is invited to two birthday parties on the same afternoon. At one, the kids will be at a beach just a mile from where sharks were seen last year. The other party is in a small banquet room decorated with balloons. To which party do you send your child?
Article
Staying Ahead of the Competition with Predictive Analytics
Most product professionals are competitive, well-researched and typically grounded in their thinking and expectations. They’re adept at influencing without having direct power. It’s the things outside of their control that keep them awake at night, and the primary “thing” that’s out of their control is competitive disruption.
Most product professionals are competitive, well-researched and typically grounded in their thinking and expectations. They’re adept at influencing without having direct power. It’s the things outside of their control that keep them awake at night, and the primary “thing” that’s out of their control is competitive disruption.
Next