Market Definition

Article
Marketing Across Borders-Creating Effective GTM Strategies in Multiple Markets
Forward-thinking product marketers are shifting their thinking to make inroads across geographies.
Forward-thinking product marketers are shifting their thinking to make inroads across geographies.
Article
Mapping International Go-to-Market Strategies - Using the Competitive Landscape as Your Guide
Strike the right balance between global standardization and local selling and marketing when you bring a product to market in a different country.
Strike the right balance between global standardization and local selling and marketing when you bring a product to market in a different country.
Webinar
Market Definition: Best Practices for Uncovering Market Problems
When building a strategy, how do you define the market you want to serve? Is that market desirable? Viable? Feasible? Today’s most innovative companies start with the customer and a deep understanding of their underlying needs to define the market, then use testing and feedback to validate strategies at every stage.
When building a strategy, how do you define the market you want to serve? Is that market desirable? Viable? Feasible? Today’s most innovative companies start with the customer and a deep understanding of their underlying needs to define the market, then use testing and feedback to validate strategies at every stage.
Article
Storytelling for Effective Product Life-Cycle Management
Adjust your product-related communication to free valuable time for high-priority responsibilities.
Adjust your product-related communication to free valuable time for high-priority responsibilities.
Blog
Market Problems and Frustrations
Much of what product managers do on a daily basis is prioritize a long list of requests. Requests that come from everywhere: a feature needed to close a deal, an idea from the dev team, a list of open items from support, and on and on and on. And everytime we have a meeting, we walk away with another list of requests.
Much of what product managers do on a daily basis is prioritize a long list of requests. Requests that come from everywhere: a feature needed to close a deal, an idea from the dev team, a list of open items from support, and on and on and on. And everytime we have a meeting, we walk away with another list of requests.
Blog
7 KEYS TO MARKET DRIVEN ORGANIZATION & HOW TO KNOW IF YOURS IS ONE
Most product teams begin their development cycles with high expectations for their next release. They envision a great launch, good press coverage, praise from early adopters, healthy sales pipeline and feedback for the next iteration.However, sometimes the results are the opposite. Typically, this is the plight of a team that isn't dialed into its market. This may be due to more of an organizational issue rather than a product team problem. Your organization may not be market driven. If not, no worries. Pragmatic Training can help your team become market driven.
Most product teams begin their development cycles with high expectations for their next release. They envision a great launch, good press coverage, praise from early adopters, healthy sales pipeline and feedback for the next iteration.However, sometimes the results are the opposite. Typically, this is the plight of a team that isn't dialed into its market. This may be due to more of an organizational issue rather than a product team problem. Your organization may not be market driven. If not, no worries. Pragmatic Training can help your team become market driven.
Article
A Market-Driven Approach to Growth
Since its inception in the late 1960s, Veda became the authoritative credit-reference provider for Australia and New Zealand, enjoying an estimated 85 percent market share by 2010. If you’re familiar with FICO, Experian, Transunion or Equifax, you have a good idea of Veda’s business. Initially, Veda was a consumer credit bureau business,...
Since its inception in the late 1960s, Veda became the authoritative credit-reference provider for Australia and New Zealand, enjoying an estimated 85 percent market share by 2010. If you’re familiar with FICO, Experian, Transunion or Equifax, you have a good idea of Veda’s business. Initially, Veda was a consumer credit bureau business,...
Webinar
Reassessing Your Market Assumptions
What if everything you think you know about your market is wrong?That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct.
What if everything you think you know about your market is wrong?That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct.
Blog
Discover Scenarios Within Stories
Over the years, product management has attempted many different approaches for describing customer needs. We've used traditional requirements, use cases and have tried open discussions. Today, we often use some form of story.
Over the years, product management has attempted many different approaches for describing customer needs. We've used traditional requirements, use cases and have tried open discussions. Today, we often use some form of story.
Blog
Prepare for Global Growth in the New Issue of Pragmatic Marketer
Product professionals face many complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. That’s where we can help.
Product professionals face many complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. That’s where we can help.
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