Launch

Article
Marketing Across Borders-Creating Effective GTM Strategies in Multiple Markets
Forward-thinking product marketers are shifting their thinking to make inroads across geographies.
Forward-thinking product marketers are shifting their thinking to make inroads across geographies.
Article
From Passive to Passionate: Turning Customers into Fans
Creating a fandom is a must for successful products and companies, and it’ll turn your current and prospective customers into fanatics.
Creating a fandom is a must for successful products and companies, and it’ll turn your current and prospective customers into fanatics.
Blog
Pragmatic Live Transcripts (Prioritizing Your Product Launch)
Transcripts from our latest Pragmatic Live Podcast episodes are now available! Read this week's with Marcus Andrews, Principal Product Marketing Manager at HubSpot, as he joins Rebecca Kalogeris, VP of Marketing at Pragmatic Institute, as they discuss how Hubspot handles launches.
Transcripts from our latest Pragmatic Live Podcast episodes are now available! Read this week's with Marcus Andrews, Principal Product Marketing Manager at HubSpot, as he joins Rebecca Kalogeris, VP of Marketing at Pragmatic Institute, as they discuss how Hubspot handles launches.
Article
Overcoming the Four Hurdles to Product Launch Success
Poor concepts and badly designed products account for some product failures, but often the biggest culprit is a weak product launch.
Poor concepts and badly designed products account for some product failures, but often the biggest culprit is a weak product launch.
Blog
Stakeholder Communications
“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when they work on a project from April to June, hoping to deliver it by late June or early July.
“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when they work on a project from April to June, hoping to deliver it by late June or early July.
Webinar
How to Launch and Grow Your Subscription Business
Thinking about implementing a subscription-based product in your business? While this type of offering has become popular, understanding how to build the business is critical.
Thinking about implementing a subscription-based product in your business? While this type of offering has become popular, understanding how to build the business is critical.
Webinar
When Product Profitability is the Wrong Metric for Success
Companies grow as products grow, and metrics are affected by that. Pendo Founder Eric Boduch and Pragmatic Institute Vice President of Product Steve Johnson discuss the right metrics for determining success … and here’s a hint: It’s not always product profitability.
Companies grow as products grow, and metrics are affected by that. Pendo Founder Eric Boduch and Pragmatic Institute Vice President of Product Steve Johnson discuss the right metrics for determining success … and here’s a hint: It’s not always product profitability.
Webinar
Employability and Training in the Era of AI
AI, data science and machine learning are taking over—but just how much are they really taking over? While technology is replacing a lot of formerly human-only jobs, there are new opportunities and positions available (both technical and non-technical) for those willing to learn.
AI, data science and machine learning are taking over—but just how much are they really taking over? While technology is replacing a lot of formerly human-only jobs, there are new opportunities and positions available (both technical and non-technical) for those willing to learn.
Blog
High Touch or High Volume
What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume?
What kind of products do you build? Awesome products, to be sure, but are they high touch or high volume?
Article
Best Software Companies: 10 Traits To Emulate | Pragmatic Institute
In the business world, if there’s a simple way to do things, there’s also likely a software application that will complicate it.
In the business world, if there’s a simple way to do things, there’s also likely a software application that will complicate it.
Next