Competitive Landscape

Blog
When International Market Entries Go Bad
Even companies that excel domestically can stumble when they enter foreign markets. Painful missteps often stem from a certainty that what works at home translates into wins abroad.
Even companies that excel domestically can stumble when they enter foreign markets. Painful missteps often stem from a certainty that what works at home translates into wins abroad.
Article
A Step Ahead - How to Distinguish Yourself in the Job Market
Think like a consultant to pull ahead of your job-market competition.
Think like a consultant to pull ahead of your job-market competition.
Article
Mapping International Go-to-Market Strategies - Using the Competitive Landscape as Your Guide
Strike the right balance between global standardization and local selling and marketing when you bring a product to market in a different country.
Strike the right balance between global standardization and local selling and marketing when you bring a product to market in a different country.
Webinar
Turning Fans into Customers and Customers into Fans
Why do some brands—even in fairly mundane categories like car insurance and enterprise software—attract not just loyal customers, but passionate fans?These brands have learned to provide the human connection people are now longing for.
Why do some brands—even in fairly mundane categories like car insurance and enterprise software—attract not just loyal customers, but passionate fans?These brands have learned to provide the human connection people are now longing for.
Webinar
Everything You Need to Know About Product Roadmaps, A Product Roadmap Primer
Planning and prioritization are the biggest challenges product managers face today. Product roadmaps can help solve for these issues— they define the vision and strategy behind the products we build. From defining that vision and strategy to communicating to key stakeholders, roadmaps guide the execution of your strategy. They also are a useful tool for aligning with product marketing, sales, customer service and other key stakeholders.
Planning and prioritization are the biggest challenges product managers face today. Product roadmaps can help solve for these issues— they define the vision and strategy behind the products we build. From defining that vision and strategy to communicating to key stakeholders, roadmaps guide the execution of your strategy. They also are a useful tool for aligning with product marketing, sales, customer service and other key stakeholders.
Article
Competitive Intelligence Revisited
Competitive intelligence is a line item on almost every product professional’s job description and includes phrases like “be the expert on your buyers,” “understand the competitive landscape” and “help position our company’s offerings to differentiate.”
Competitive intelligence is a line item on almost every product professional’s job description and includes phrases like “be the expert on your buyers,” “understand the competitive landscape” and “help position our company’s offerings to differentiate.”
Article
Beating Disruption: How to Win in the Fight to Be First
Back in 2000, Reed Hastings tried to sell his then-struggling company to Blockbuster Video for a mere $50 million. Blockbuster had heard of Hasting’s company, Netflix, but it wasn’t buying the hype.
Back in 2000, Reed Hastings tried to sell his then-struggling company to Blockbuster Video for a mere $50 million. Blockbuster had heard of Hasting’s company, Netflix, but it wasn’t buying the hype.
Blog
4 Ways Retailers Are Using Machine Learning
Machine learning and artificial intelligence are changing the world as we know it. From our online search engines to the way we do healthcare, machine learning is behind the scenes reshaping how our world works. Retail is no exception; machine learning has revolutionized retail both behind the scenes are how consumers shop at their favorite stories. Here are four major ways that machine learning is currently being used in the retail industry to the fullest extent.
Machine learning and artificial intelligence are changing the world as we know it. From our online search engines to the way we do healthcare, machine learning is behind the scenes reshaping how our world works. Retail is no exception; machine learning has revolutionized retail both behind the scenes are how consumers shop at their favorite stories. Here are four major ways that machine learning is currently being used in the retail industry to the fullest extent.
Article
The Legal and Ethical Guardrails for Sound Competitive Intelligence
Factors to consider in your competitive intelligence work—no cloak and dagger needed.
Factors to consider in your competitive intelligence work—no cloak and dagger needed.
Blog
Market Problems and Frustrations
Much of what product managers do on a daily basis is prioritize a long list of requests. Requests that come from everywhere: a feature needed to close a deal, an idea from the dev team, a list of open items from support, and on and on and on. And everytime we have a meeting, we walk away with another list of requests.
Much of what product managers do on a daily basis is prioritize a long list of requests. Requests that come from everywhere: a feature needed to close a deal, an idea from the dev team, a list of open items from support, and on and on and on. And everytime we have a meeting, we walk away with another list of requests.
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