Channels

Webinar
Turning Fans into Customers and Customers into Fans
Why do some brands—even in fairly mundane categories like car insurance and enterprise software—attract not just loyal customers, but passionate fans?These brands have learned to provide the human connection people are now longing for.
Why do some brands—even in fairly mundane categories like car insurance and enterprise software—attract not just loyal customers, but passionate fans?These brands have learned to provide the human connection people are now longing for.
Article
Collective Thinking - Lessons Learned from the Industry
Just a few weeks ago, the stage that once was graced by legendary acts like The Beatles, The Rolling Stones, B.B. King and The Jackson 5 became the platform for giants of the product industry.
Just a few weeks ago, the stage that once was graced by legendary acts like The Beatles, The Rolling Stones, B.B. King and The Jackson 5 became the platform for giants of the product industry.
Webinar
Everything You Need to Know About Product Roadmaps, A Product Roadmap Primer
Planning and prioritization are the biggest challenges product managers face today. Product roadmaps can help solve for these issues— they define the vision and strategy behind the products we build. From defining that vision and strategy to communicating to key stakeholders, roadmaps guide the execution of your strategy. They also are a useful tool for aligning with product marketing, sales, customer service and other key stakeholders.
Planning and prioritization are the biggest challenges product managers face today. Product roadmaps can help solve for these issues— they define the vision and strategy behind the products we build. From defining that vision and strategy to communicating to key stakeholders, roadmaps guide the execution of your strategy. They also are a useful tool for aligning with product marketing, sales, customer service and other key stakeholders.
Webinar
Writing Requirements as an International Team
You’ve probably heard the saying, “Teamwork makes the dream work.” And it’s true. Teams that start on a project together, and continue working together throughout the project, have a higher chance of success than those that are siloed. You can even create requirements together as a team to ensure a high probability for success.
You’ve probably heard the saying, “Teamwork makes the dream work.” And it’s true. Teams that start on a project together, and continue working together throughout the project, have a higher chance of success than those that are siloed. You can even create requirements together as a team to ensure a high probability for success.
Blog
Pragmatic Live Transcripts (Prioritizing Your Product Launch)
Transcripts from our latest Pragmatic Live Podcast episodes are now available! Read this week's with Marcus Andrews, Principal Product Marketing Manager at HubSpot, as he joins Rebecca Kalogeris, VP of Marketing at Pragmatic Institute, as they discuss how Hubspot handles launches.
Transcripts from our latest Pragmatic Live Podcast episodes are now available! Read this week's with Marcus Andrews, Principal Product Marketing Manager at HubSpot, as he joins Rebecca Kalogeris, VP of Marketing at Pragmatic Institute, as they discuss how Hubspot handles launches.
Article
How We Run Our Conference Like a Product
In 2014 I belonged to a small team that had a vision: We wanted to create something that would benefit product people with a desire to learn from the best product minds around, connect with like-minded folks and inspire them to build better products. We formed Product Collective, a community for...
In 2014 I belonged to a small team that had a vision: We wanted to create something that would benefit product people with a desire to learn from the best product minds around, connect with like-minded folks and inspire them to build better products. We formed Product Collective, a community for...
Webinar
Rise Above the Competition Using Peer Reviews
In the last two years, business technology buyers have increasingly adopted consumer-like behavior to evaluate your products and those of your competitors.  Two-thirds of these buyers are searching online for peer reviews. And they value authentic peer insights above vendor-produced content across the entire buying cycle. In this month’s Pragmatic Institute webinar,...
In the last two years, business technology buyers have increasingly adopted consumer-like behavior to evaluate your products and those of your competitors.  Two-thirds of these buyers are searching online for peer reviews. And they value authentic peer insights above vendor-produced content across the entire buying cycle. In this month’s Pragmatic Institute webinar,...
Article
Maintaining Customer Relationships
In Pragmatic Institute's product management and marketing seminars, marketing professionals learn methods for increasing the company's profits by creating products that delight customers, and by moving all sales cycles forward for all sales channels. Unfortunately, many companies stop their marketing efforts once the sale is completed. "After all, we have the...
In Pragmatic Institute's product management and marketing seminars, marketing professionals learn methods for increasing the company's profits by creating products that delight customers, and by moving all sales cycles forward for all sales channels. Unfortunately, many companies stop their marketing efforts once the sale is completed. "After all, we have the...
Article
Building an ROI Calculator
Tips on building an ROI Calculator that leads to better sales at a lower cost.
Tips on building an ROI Calculator that leads to better sales at a lower cost.
Article
Holding A Successful Customer Conference
Ideas about holding a successful customer conference that enhances the reputation and success of your product.
Ideas about holding a successful customer conference that enhances the reputation and success of your product.
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