Business Plan

Article
Using Data to Position Your Products
As product professionals, we all know that data should inform our product decisions. Too often, though, we look at data too late in the product development process. After all, what good is A/B testing a landing page if both pages being tested are marketed to the wrong group?
As product professionals, we all know that data should inform our product decisions. Too often, though, we look at data too late in the product development process. After all, what good is A/B testing a landing page if both pages being tested are marketed to the wrong group?
Webinar
Turning Fans into Customers and Customers into Fans
Why do some brands—even in fairly mundane categories like car insurance and enterprise software—attract not just loyal customers, but passionate fans?These brands have learned to provide the human connection people are now longing for.
Why do some brands—even in fairly mundane categories like car insurance and enterprise software—attract not just loyal customers, but passionate fans?These brands have learned to provide the human connection people are now longing for.
Article
Business Planning Is MIA
Business planning has become a gone-but-not-forgotten soldier in the move toward lean, agile development.
Business planning has become a gone-but-not-forgotten soldier in the move toward lean, agile development.
Webinar
Everything You Need to Know About Product Roadmaps, A Product Roadmap Primer
Planning and prioritization are the biggest challenges product managers face today. Product roadmaps can help solve for these issues— they define the vision and strategy behind the products we build. From defining that vision and strategy to communicating to key stakeholders, roadmaps guide the execution of your strategy. They also are a useful tool for aligning with product marketing, sales, customer service and other key stakeholders.
Planning and prioritization are the biggest challenges product managers face today. Product roadmaps can help solve for these issues— they define the vision and strategy behind the products we build. From defining that vision and strategy to communicating to key stakeholders, roadmaps guide the execution of your strategy. They also are a useful tool for aligning with product marketing, sales, customer service and other key stakeholders.
Webinar
Writing Requirements as an International Team
You’ve probably heard the saying, “Teamwork makes the dream work.” And it’s true. Teams that start on a project together, and continue working together throughout the project, have a higher chance of success than those that are siloed. You can even create requirements together as a team to ensure a high probability for success.
You’ve probably heard the saying, “Teamwork makes the dream work.” And it’s true. Teams that start on a project together, and continue working together throughout the project, have a higher chance of success than those that are siloed. You can even create requirements together as a team to ensure a high probability for success.
Blog
A Three-Question Process for Product Team Success (Pragmatic Live Transcripts)
How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles? Lori Haakmeester of Cox Automotive joins Rebecca Kalogeris, Pragmatic Institute’s VP of Marketing and Sales to discuss her approach to creating a system of using her team’s learned skills so that it doesn’t feel like another task, and how she created a three-question process to discover the essentials of product success within their organization.
How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles? Lori Haakmeester of Cox Automotive joins Rebecca Kalogeris, Pragmatic Institute’s VP of Marketing and Sales to discuss her approach to creating a system of using her team’s learned skills so that it doesn’t feel like another task, and how she created a three-question process to discover the essentials of product success within their organization.
Blog
Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)
How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization?
How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization?
Article
Unveiling the Relationship Between Successful Products and Data
Insights-driven companies use data to build better products—and gain a competitive edge.
Insights-driven companies use data to build better products—and gain a competitive edge.
Article
True Confessions from the Front Lines
We meet all sorts of product professionals at Product Collective, and they have all sorts of stories. With thousands of product people from around the world participating in our INDUSTRY Interview live video chats, conversing in our private Slack channels and attending our INDUSTRY conferences, we often hear them lamenting the variety of issues they face every day.
We meet all sorts of product professionals at Product Collective, and they have all sorts of stories. With thousands of product people from around the world participating in our INDUSTRY Interview live video chats, conversing in our private Slack channels and attending our INDUSTRY conferences, we often hear them lamenting the variety of issues they face every day.
Article
Beating Disruption: How to Win in the Fight to Be First
Back in 2000, Reed Hastings tried to sell his then-struggling company to Blockbuster Video for a mere $50 million. Blockbuster had heard of Hasting’s company, Netflix, but it wasn’t buying the hype.
Back in 2000, Reed Hastings tried to sell his then-struggling company to Blockbuster Video for a mere $50 million. Blockbuster had heard of Hasting’s company, Netflix, but it wasn’t buying the hype.
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