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Blog
Method Implementation for Cross-Functional Teams (Pragmatic Live Transcripts)
How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization?
How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization?
Article
Unveiling the Relationship Between Successful Products and Data
Insights-driven companies use data to build better products—and gain a competitive edge.
Insights-driven companies use data to build better products—and gain a competitive edge.
Article
True Confessions from the Front Lines
We meet all sorts of product professionals at Product Collective, and they have all sorts of stories. With thousands of product people from around the world participating in our INDUSTRY Interview live video chats, conversing in our private Slack channels and attending our INDUSTRY conferences, we often hear them lamenting the variety of issues they face every day.
We meet all sorts of product professionals at Product Collective, and they have all sorts of stories. With thousands of product people from around the world participating in our INDUSTRY Interview live video chats, conversing in our private Slack channels and attending our INDUSTRY conferences, we often hear them lamenting the variety of issues they face every day.
Article
Beating Disruption: How to Win in the Fight to Be First
Back in 2000, Reed Hastings tried to sell his then-struggling company to Blockbuster Video for a mere $50 million. Blockbuster had heard of Hasting’s company, Netflix, but it wasn’t buying the hype.
Back in 2000, Reed Hastings tried to sell his then-struggling company to Blockbuster Video for a mere $50 million. Blockbuster had heard of Hasting’s company, Netflix, but it wasn’t buying the hype.
Blog
The Importance of AI in B2B eCommerce
Whether it’s recommending new shows to watch on Netflix or suggesting other products to buy on Amazon, you’ve probably noticed the increased use of AI in our day-to-day lives. For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business.
Whether it’s recommending new shows to watch on Netflix or suggesting other products to buy on Amazon, you’ve probably noticed the increased use of AI in our day-to-day lives. For B2B eCommerce, artificial intelligence is make huge strides and is being used in a myriad of ways to improve and enhance business.
Blog
Market Problems and Frustrations
Much of what product managers do on a daily basis is prioritize a long list of requests. Requests that come from everywhere: a feature needed to close a deal, an idea from the dev team, a list of open items from support, and on and on and on. And everytime we have a meeting, we walk away with another list of requests.
Much of what product managers do on a daily basis is prioritize a long list of requests. Requests that come from everywhere: a feature needed to close a deal, an idea from the dev team, a list of open items from support, and on and on and on. And everytime we have a meeting, we walk away with another list of requests.
Blog
Be a Better Marketer with AI
“Is artificial intelligence going to take over marketers’ jobs?” is the new “Is email marketing dead?” in online marketing. Artificial intelligence (AI) is getting a lot of attention, but the reality is we’re just starting to tap into AI to augment our work. That’s right. AI is going to augment, not replace, what marketers do. And I, for one, am pretty excited about it.
“Is artificial intelligence going to take over marketers’ jobs?” is the new “Is email marketing dead?” in online marketing. Artificial intelligence (AI) is getting a lot of attention, but the reality is we’re just starting to tap into AI to augment our work. That’s right. AI is going to augment, not replace, what marketers do. And I, for one, am pretty excited about it.
Webinar
Employability and Training in the Era of AI
AI, data science and machine learning are taking over—but just how much are they really taking over? While technology is replacing a lot of formerly human-only jobs, there are new opportunities and positions available (both technical and non-technical) for those willing to learn.
AI, data science and machine learning are taking over—but just how much are they really taking over? While technology is replacing a lot of formerly human-only jobs, there are new opportunities and positions available (both technical and non-technical) for those willing to learn.
Webinar
How to Launch and Grow Your Subscription Business
Thinking about implementing a subscription-based product in your business? While this type of offering has become popular, understanding how to build the business is critical.
Thinking about implementing a subscription-based product in your business? While this type of offering has become popular, understanding how to build the business is critical.
Webinar
When Product Profitability is the Wrong Metric for Success
Companies grow as products grow, and metrics are affected by that. Pendo Founder Eric Boduch and Pragmatic Institute Vice President of Product Steve Johnson discuss the right metrics for determining success … and here’s a hint: It’s not always product profitability.
Companies grow as products grow, and metrics are affected by that. Pendo Founder Eric Boduch and Pragmatic Institute Vice President of Product Steve Johnson discuss the right metrics for determining success … and here’s a hint: It’s not always product profitability.
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