Awareness

Article
Does an Increase in Awareness Really Increase Revenue?
When asked if I knew of any empirical data that shows the relationship between an increase in awareness and an increase in B2B sales I didn’t, and so I started by searching for a report or other research that could be helpful in answering the question. I found anecdotal evidence at best.
When asked if I knew of any empirical data that shows the relationship between an increase in awareness and an increase in B2B sales I didn’t, and so I started by searching for a report or other research that could be helpful in answering the question. I found anecdotal evidence at best.
Article
Trade Shows: Measuring ROI
Tips on measuring the expected ROI of a trade show and the potential return you can get from your trade show activities.
Tips on measuring the expected ROI of a trade show and the potential return you can get from your trade show activities.
Article
Building a Better Beta
Delivering a successful beta program can be one of the hardest things to do as a product manager.
Delivering a successful beta program can be one of the hardest things to do as a product manager.