Awareness

Article
The 10-Second Customer Attention Test
Boost the attention-grabbing power of your sales tools to capture your audience’s attention.
Boost the attention-grabbing power of your sales tools to capture your audience’s attention.
Blog
Making the Transition: From Product Marketing to Platform Marketing
Evolving from product to solution and platform marketing produces a whole new set of challenges.
Evolving from product to solution and platform marketing produces a whole new set of challenges.
Article
From Passive to Passionate: Turning Customers into Fans
Creating a fandom is a must for successful products and companies, and it’ll turn your current and prospective customers into fanatics.
Creating a fandom is a must for successful products and companies, and it’ll turn your current and prospective customers into fanatics.
Article
Storytelling for Effective Product Life-Cycle Management
Adjust your product-related communication to free valuable time for high-priority responsibilities.
Adjust your product-related communication to free valuable time for high-priority responsibilities.
Article
Strengthen Your Strategic Smarts
The only thing more exasperating than being told, “You’ve got to develop your executive presence” during your performance evaluation is “You’ve got to think and act more strategically.” While various reactions—many unfit for print—jump to mind, there’s often a kernel of truth in these vague statements. And while sorting out how to develop your presence or strategic thinking skills is challenging, it is surmountable.
The only thing more exasperating than being told, “You’ve got to develop your executive presence” during your performance evaluation is “You’ve got to think and act more strategically.” While various reactions—many unfit for print—jump to mind, there’s often a kernel of truth in these vague statements. And while sorting out how to develop your presence or strategic thinking skills is challenging, it is surmountable.
Blog
Stakeholder Communications
“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when they work on a project from April to June, hoping to deliver it by late June or early July.
“It’s hard to make predictions, especially about the future.” Danish proverb What does “second quarter” mean to you? For most technical teams, the second quarter is when they work on a project from April to June, hoping to deliver it by late June or early July.
Blog
Be a Better Marketer with AI
“Is artificial intelligence going to take over marketers’ jobs?” is the new “Is email marketing dead?” in online marketing. Artificial intelligence (AI) is getting a lot of attention, but the reality is we’re just starting to tap into AI to augment our work. That’s right. AI is going to augment, not replace, what marketers do. And I, for one, am pretty excited about it.
“Is artificial intelligence going to take over marketers’ jobs?” is the new “Is email marketing dead?” in online marketing. Artificial intelligence (AI) is getting a lot of attention, but the reality is we’re just starting to tap into AI to augment our work. That’s right. AI is going to augment, not replace, what marketers do. And I, for one, am pretty excited about it.
Blog
Data Science for Business Professionals
Do you know how much data humans create every day? A couple million gigabytes? A couple thousand terabytes? Not even close.
Do you know how much data humans create every day? A couple million gigabytes? A couple thousand terabytes? Not even close.
Webinar
Product Marketing for Growth: The Marketing Plan
You, Product Marketers, play a crucial role in generating revenue, and can play an equally important role in how revenues translate into profit.
You, Product Marketers, play a crucial role in generating revenue, and can play an equally important role in how revenues translate into profit.
Blog
Does an Increase in Awareness Really Increase Revenue?
I was challenged to demonstrate the causal relationship between generating awareness and revenue. Intuitively, I believe the relationship to be related, but I didn’t have sufficient data to prove it. I searched for a report or other research that could help satisfy my intellectual curiosity. I found anecdotal evidence, but none that passed any scientific rigor. Maybe my search terms were wrong.
I was challenged to demonstrate the causal relationship between generating awareness and revenue. Intuitively, I believe the relationship to be related, but I didn’t have sufficient data to prove it. I searched for a report or other research that could help satisfy my intellectual curiosity. I found anecdotal evidence, but none that passed any scientific rigor. Maybe my search terms were wrong.
Next