{"id":9004111224742400,"date":"2026-10-29T16:41:06","date_gmt":"2026-10-29T16:41:06","guid":{"rendered":"https:\/\/pragadminstg.wpengine.com\/product\/?post_type=pop-up-workshops&#038;p=9004111224742400"},"modified":"2026-10-29T16:41:06","modified_gmt":"2026-10-29T16:41:06","slug":"follow-the-money","status":"publish","type":"pop-up-workshops","link":"https:\/\/www.pragmaticinstitute.com\/product\/pop-up-workshops\/follow-the-money\/","title":{"rendered":"Follow the Money"},"content":{"rendered":"<p class=\"pi-lead\">Learn how your company makes money and what its owners expect, then turn that into clear priorities for your roadmap.<\/p>\n<ul class=\"pi-facts\">\n<li><span class=\"pi-facts__label\">When<\/span><span class=\"pi-facts__value\">Thursday, December 3, 1:00 to 3:30 p.m. ET<\/span><\/li>\n<li><span class=\"pi-facts__label\">Format<\/span><span class=\"pi-facts__value\">One live online session, 2.5 hours<\/span><\/li>\n<li><span class=\"pi-facts__label\">Price<\/span><span class=\"pi-facts__value\">$350, or enroll with your Enterprise Access Pass<\/span><\/li>\n<\/ul>\n<h2>How Product Leaders Read the Business Before They Build the Roadmap<\/h2>\n<p>Most product professionals can explain what their product does. Far fewer can explain how their company makes money, what its owners or investors expect, where growth, retention, margins, or costs are under pressure, and how those realities should influence product decisions.<\/p>\n<p>In this 2.5-hour workshop, Elena Leonova helps participants connect company goals and financial pressures to product priorities. Participants will examine how ownership, the revenue model, customer economics, and competing business goals affect what the product organization should focus on now.<\/p>\n<h2>How this workshop works<\/h2>\n<p>This is a one-time live session. It runs once, on December 3, and won\u2019t be repeated on the schedule.<\/p>\n<p>You\u2019ll join with audio and video and apply each exercise to your own company and product. You leave with a practical assessment of how your company makes money, what its owners expect, where the business is under pressure, and what the product organization should prioritize as a result.<\/p>\n<h2>Participants will leave able to<\/h2>\n<ul>\n<li>Understand how company ownership and stage affect expectations for growth, profitability, and timing.<\/li>\n<li>See how the company makes money and where revenue, retention, margins, or costs are under pressure.<\/li>\n<li>Identify what the business needs most from the product right now.<\/li>\n<li>Translate those business needs into clear priorities for product strategy and the roadmap.<\/li>\n<\/ul>\n<h2>Who should attend<\/h2>\n<p>Experienced product managers and product leaders who are being asked to operate more strategically but need a clearer understanding of the financial and ownership context behind company priorities.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-9004111224742400","pop-up-workshops","type-pop-up-workshops","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Follow the Money | Pragmatic Institute - Corporate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/product\/pop-up-workshops\/follow-the-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Follow the Money | Pragmatic Institute - Corporate\" \/>\n<meta property=\"og:description\" content=\"Learn how your company makes money and what its owners expect, then turn that into clear priorities for your roadmap. 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