{"id":9004111224741098,"date":"2026-08-27T21:54:20","date_gmt":"2026-08-27T21:54:20","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/product\/?post_type=pi-workshops&#038;p=9004111224741098"},"modified":"2026-08-31T19:09:03","modified_gmt":"2026-08-31T19:09:03","slug":"buyer-personas-with-ai","status":"publish","type":"pi-workshops","link":"https:\/\/www.pragmaticinstitute.com\/product\/workshop\/buyer-personas-with-ai\/","title":{"rendered":"Buyer Personas with AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9004111224741098\" class=\"elementor elementor-9004111224741098\" data-elementor-post-type=\"pi-workshops\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4948c1c8 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4948c1c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1de85cd4\" data-id=\"1de85cd4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38b88ed0 elementor-widget elementor-widget-heading\" data-id=\"38b88ed0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pragmatic Institute<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df58185 elementor-widget elementor-widget-heading\" data-id=\"7df58185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Buyer Personas with AI<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1755fee4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1755fee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-561d8139 elementor-widget elementor-widget-text-editor\" data-id=\"561d8139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBuild a buyer persona from research you already have, not one AI invented, with every attribute marked as evidence or assumption and every gap turned into a question for a real buyer.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e9d0af4 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"7e9d0af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/learn.pragmaticinstitute.com\/learn\/courses\/124\/buyer-personas-with-ai\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enroll Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52f5105b elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"52f5105b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/team\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Team Training<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e4596f1\" data-id=\"6e4596f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35171fc0 pi-overflown-bg elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35171fc0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-772ad970\" data-id=\"772ad970\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-650e7ed3 elementor-widget elementor-widget-heading\" data-id=\"650e7ed3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In this workshop you will: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f7082f0 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1f7082f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\"><g id=\"Group_34464\" data-name=\"Group 34464\" transform=\"translate(-291.637 -2131.637)\"><circle id=\"Ellipse_4\" data-name=\"Ellipse 4\" cx=\"21\" cy=\"21\" r=\"21\" transform=\"translate(291.637 2131.637)\" fill=\"#103961\"><\/circle><g id=\"verified_icon\" data-name=\"verified icon\" transform=\"translate(303.243 2143.242)\"><path id=\"Path_31227\" data-name=\"Path 31227\" d=\"M18.119,8.534a.945.945,0,0,0-1.159,0l-1.411,1.1a.944.944,0,0,1-.661.2l-1.775-.153a.945.945,0,0,0-.971.625l-.6,1.708a.941.941,0,0,1-.445.517L9.5,13.372a.945.945,0,0,0-.476,1.044l.409,1.778a.945.945,0,0,1-.1.671l-.888,1.59a.943.943,0,0,0,.162,1.132l1.293,1.271a.947.947,0,0,1,.281.619l.1,1.818a.945.945,0,0,0,.753.87l1.752.36a.944.944,0,0,1,.577.373l1.051,1.46a.943.943,0,0,0,1.111.327l1.659-.651a.944.944,0,0,1,.691,0l1.659.651a.941.941,0,0,0,1.11-.327l1.052-1.46a.942.942,0,0,1,.576-.373l1.753-.36a.946.946,0,0,0,.753-.87l.1-1.818a.943.943,0,0,1,.281-.619l1.293-1.271a.943.943,0,0,0,.162-1.132l-.888-1.59a.945.945,0,0,1-.1-.671l.408-1.778a.943.943,0,0,0-.475-1.044l-1.588-.848a.941.941,0,0,1-.445-.517L22.938,10.3a.943.943,0,0,0-.97-.625l-1.776.153a.944.944,0,0,1-.66-.2Zm3.806,6.841a.921.921,0,0,0-1.4-1.191l-4.03,4.75L14.518,16.9A.921.921,0,1,0,13.2,18.183l3.384,3.491Z\" transform=\"translate(-8.333 -8.335)\" fill=\"#f8f8f8\" fill-rule=\"evenodd\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Separate the Buyer from the User <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\"><g id=\"Group_34464\" data-name=\"Group 34464\" transform=\"translate(-291.637 -2131.637)\"><circle id=\"Ellipse_4\" data-name=\"Ellipse 4\" cx=\"21\" cy=\"21\" r=\"21\" transform=\"translate(291.637 2131.637)\" fill=\"#103961\"><\/circle><g id=\"verified_icon\" data-name=\"verified icon\" transform=\"translate(303.243 2143.242)\"><path id=\"Path_31227\" data-name=\"Path 31227\" d=\"M18.119,8.534a.945.945,0,0,0-1.159,0l-1.411,1.1a.944.944,0,0,1-.661.2l-1.775-.153a.945.945,0,0,0-.971.625l-.6,1.708a.941.941,0,0,1-.445.517L9.5,13.372a.945.945,0,0,0-.476,1.044l.409,1.778a.945.945,0,0,1-.1.671l-.888,1.59a.943.943,0,0,0,.162,1.132l1.293,1.271a.947.947,0,0,1,.281.619l.1,1.818a.945.945,0,0,0,.753.87l1.752.36a.944.944,0,0,1,.577.373l1.051,1.46a.943.943,0,0,0,1.111.327l1.659-.651a.944.944,0,0,1,.691,0l1.659.651a.941.941,0,0,0,1.11-.327l1.052-1.46a.942.942,0,0,1,.576-.373l1.753-.36a.946.946,0,0,0,.753-.87l.1-1.818a.943.943,0,0,1,.281-.619l1.293-1.271a.943.943,0,0,0,.162-1.132l-.888-1.59a.945.945,0,0,1-.1-.671l.408-1.778a.943.943,0,0,0-.475-1.044l-1.588-.848a.941.941,0,0,1-.445-.517L22.938,10.3a.943.943,0,0,0-.97-.625l-1.776.153a.944.944,0,0,1-.66-.2Zm3.806,6.841a.921.921,0,0,0-1.4-1.191l-4.03,4.75L14.518,16.9A.921.921,0,1,0,13.2,18.183l3.384,3.491Z\" transform=\"translate(-8.333 -8.335)\" fill=\"#f8f8f8\" fill-rule=\"evenodd\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Test the Evidence Behind Your Persona <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\"><g id=\"Group_34464\" data-name=\"Group 34464\" transform=\"translate(-291.637 -2131.637)\"><circle id=\"Ellipse_4\" data-name=\"Ellipse 4\" cx=\"21\" cy=\"21\" r=\"21\" transform=\"translate(291.637 2131.637)\" fill=\"#103961\"><\/circle><g id=\"verified_icon\" data-name=\"verified icon\" transform=\"translate(303.243 2143.242)\"><path id=\"Path_31227\" data-name=\"Path 31227\" d=\"M18.119,8.534a.945.945,0,0,0-1.159,0l-1.411,1.1a.944.944,0,0,1-.661.2l-1.775-.153a.945.945,0,0,0-.971.625l-.6,1.708a.941.941,0,0,1-.445.517L9.5,13.372a.945.945,0,0,0-.476,1.044l.409,1.778a.945.945,0,0,1-.1.671l-.888,1.59a.943.943,0,0,0,.162,1.132l1.293,1.271a.947.947,0,0,1,.281.619l.1,1.818a.945.945,0,0,0,.753.87l1.752.36a.944.944,0,0,1,.577.373l1.051,1.46a.943.943,0,0,0,1.111.327l1.659-.651a.944.944,0,0,1,.691,0l1.659.651a.941.941,0,0,0,1.11-.327l1.052-1.46a.942.942,0,0,1,.576-.373l1.753-.36a.946.946,0,0,0,.753-.87l.1-1.818a.943.943,0,0,1,.281-.619l1.293-1.271a.943.943,0,0,0,.162-1.132l-.888-1.59a.945.945,0,0,1-.1-.671l.408-1.778a.943.943,0,0,0-.475-1.044l-1.588-.848a.941.941,0,0,1-.445-.517L22.938,10.3a.943.943,0,0,0-.97-.625l-1.776.153a.944.944,0,0,1-.66-.2Zm3.806,6.841a.921.921,0,0,0-1.4-1.191l-4.03,4.75L14.518,16.9A.921.921,0,1,0,13.2,18.183l3.384,3.491Z\" transform=\"translate(-8.333 -8.335)\" fill=\"#f8f8f8\" fill-rule=\"evenodd\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Find the Questions Only Buyers Can Answer <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6055fae2 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6055fae2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3cb10ec8\" data-id=\"3cb10ec8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19802884 elementor-position-left pi-rounded-img elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"19802884\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/timeicon.png\" class=\" attachment-full size-full wp-image-9004111224740415\" alt=\"time icon\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">2 Hours<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-23fb730a\" data-id=\"23fb730a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57481347 elementor-position-left pi-rounded-img elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"57481347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/flexible-formats.png\" class=\" attachment-full size-full wp-image-9004111224740414\" alt=\"flexible format icon\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Live Online<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-63722d14\" data-id=\"63722d14\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c3e57eb elementor-position-left pi-rounded-img elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"6c3e57eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/exam-icon.png\" class=\" attachment-full size-full wp-image-9004111224740413\" alt=\"exam icon\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">No Prerequisites<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-332d3c0a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"332d3c0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42558c99\" data-id=\"42558c99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-192de0ef elementor-widget elementor-widget-heading\" data-id=\"192de0ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Buyer Personas with AI Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c2dc38b elementor-section-content-middle elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2dc38b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-17e030a1\" data-id=\"17e030a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c701561 elementor-widget elementor-widget-button\" data-id=\"3c701561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#upcoming-sessions\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See Upcoming Sessions &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6356f0f8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6356f0f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c9f530c\" data-id=\"2c9f530c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77e7ea43 elementor-widget elementor-widget-image\" data-id=\"77e7ea43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"283\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Product-training.jpg\" class=\" attachment-large size-large wp-image-9004111224740420\" alt=\"product training\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Product-training.jpg 477w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Product-training-300x178.jpg 300w\" sizes=\"(max-width: 477px) 100vw, 477px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5490ab43 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"5490ab43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pi-framework\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Separate the Buyer from the User <\/span>\n  <\/div>\n\n  <ul class=\"pi-framework__list\">\n<li>Identify who evaluates, approves, and uses your product in your market. <\/li>\n\n<li>Separate the buyer's evaluation criteria from the user's experience. <\/li>\n\n<li>Find where buyer priorities and user needs conflict. <\/li>\n  <\/ul>\n<\/div>\n<div class=\"pi-framework\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Test the Evidence Behind Your Persona <\/span>\n  <\/div>\n\n  <ul class=\"pi-framework__list\">\n<li>See AI invent a plausible persona from a thin prompt. <\/li>\n\n<li>Rebuild it from your own research, tagging each attribute to its source. <\/li>\n\n<li>Mark each attribute as supported or assumed, and name the evidence gaps. <\/li>\n  <\/ul>\n<\/div>\n<div class=\"pi-framework\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Find the Questions Only Buyers Can Answer <\/span>\n  <\/div>\n\n  <ul class=\"pi-framework__list\">\n<li>Test the tagged persona against a real buying decision. <\/li>\n\n<li>Mark every answer that depends on an assumption. <\/li>\n\n<li>Turn those gaps into three questions for your next buyer interview. <\/li>\n  <\/ul>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-205fbb63 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-accordion\" data-id=\"205fbb63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5431\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-5431\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Separate the Buyer from the User <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5431\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-5431\"><ul><li>Identify who evaluates, approves, and uses your product in your market.<\/li><li>Separate the buyer&#8217;s evaluation criteria from the user&#8217;s experience.<\/li><li>Find where buyer priorities and user needs conflict.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5432\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-5432\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Test the Evidence Behind Your Persona <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5432\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-5432\"><ul><li>See AI invent a plausible persona from a thin prompt.<\/li><li>Rebuild it from your own research, tagging each attribute to its source.<\/li><li>Mark each attribute as supported or assumed, and name the evidence gaps.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-5433\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-5433\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Find the Questions Only Buyers Can Answer <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-5433\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-5433\"><ul><li>Test the tagged persona against a real buying decision.<\/li><li>Mark every answer that depends on an assumption.<\/li><li>Turn those gaps into three questions for your next buyer interview.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aad3c8f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4aad3c8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bceede4 elementor-widget elementor-widget-heading\" data-id=\"2bceede4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Included in Buyer Personas with AI? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1c2f41a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c2f41a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4114de7e\" data-id=\"4114de7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cd46e25 elementor-widget elementor-widget-html\" data-id=\"1cd46e25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pi-framework pi-framework--tools\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Templates and Tools<\/span>\n  <\/div>\n\n  <div class=\"pi-framework__body\">\n    <p class=\"pi-framework__intro\">Capture buyer decisions, research findings, remaining assumptions, and where buyer and user priorities differ.<\/p>\n    <div class=\"pi-framework__rule\"><\/div>\n<div class=\"row\">\n<div class=\"col-md-8\">\n        <ul class=\"pi-framework__list\">\n      <li>Tagged Buyer Persona <\/li>\n\n    <\/ul>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-13aac574\" data-id=\"13aac574\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-796afb9f elementor-widget elementor-widget-html\" data-id=\"796afb9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pi-framework pi-framework--tools\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Worksheets and  Resources Included<\/span>\n  <\/div>\n\n  <div class=\"pi-framework__body\">\n    <p class=\"pi-framework__intro\">Applied Workshop Resources<\/p>\n    <div class=\"pi-framework__rule\"><\/div>\n<div class=\"row\">\n<div class=\"col-md-6\">\n        <ul class=\"pi-framework__list\">\n      <li>Guided AI Persona Exercises <\/li>\n\n    <\/ul>\n<\/div>\n<div class=\"col-md-6\">\n        <ul class=\"pi-framework__list\">\n       <li>Buyer Interview Question Plan <\/li>\n    <\/ul>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6683d64a elementor-hidden-tablet elementor-hidden-tablet_extra elementor-widget elementor-widget-html\" data-id=\"6683d64a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pi-framework pi-framework--tools\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Who is it for?<\/span>\n  <\/div>\n   <div class=\"pi-framework__body1\">\n<div class=\"pi-label-grid pi-label-grid--3\">\n  <ul class=\"pi-label-grid__list\">\n    <li class=\"pi-label-grid__item\">Product Managers<\/li>\n    <li class=\"pi-label-grid__item\">Product Marketers<\/li>\n    <li class=\"pi-label-grid__item\">Product Leaders<\/li>\n    <li class=\"pi-label-grid__item\">Product Teams<\/li>\n        <li class=\"pi-label-grid__item\">AI-Curious Product Professionals <\/li>\n\n  <\/ul>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0447d3 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4d0447d3\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"pi-brag-bar\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"104\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-1024x104.png\" class=\" attachment-large size-large wp-image-9004111224740439\" alt=\"Trusted by: autodesk, oracle, intel, salesforce, sap\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-1024x104.png 1024w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-300x30.png 300w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-768x78.png 768w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-600x61.png 600w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar.png 1053w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5cb6d6cf elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cb6d6cf\" data-element_type=\"section\" data-e-type=\"section\" id=\"upcoming-sessions\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b3f92de\" data-id=\"2b3f92de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38b4489 elementor-widget elementor-widget-heading\" data-id=\"38b4489\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Upcoming Sessions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23345af4 elementor-widget elementor-widget-text-editor\" data-id=\"23345af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Browse current availability or explore more upcoming sessions to match your schedule.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea2b71e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2ea2b71e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/buy.pragmaticinstitute.com\/publish\/events\/eventlist?path=Product&#038;product=FND&#038;dtype=online,In%20Person,On%20Demand&#038;range=all&#038;tz=EST#page-1\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VIEW ALL SESSIONS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-632cfbcf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"632cfbcf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ac1de7\" data-id=\"7ac1de7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ecc60ce elementor-widget elementor-widget-heading\" data-id=\"2ecc60ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Give your team a shared way to separate buyer evidence from assumptions with the Buyer Personas with AI workshop.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-40bd3515 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40bd3515\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1dba0d0f\" data-id=\"1dba0d0f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a86315a elementor-widget elementor-widget-image\" data-id=\"a86315a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"159\" height=\"130\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/training-badge.png\" class=\" attachment-large size-large wp-image-9004111224740501\" alt=\"training badge\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5a4899af\" data-id=\"5a4899af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-186b9bd7 elementor-widget elementor-widget-heading\" data-id=\"186b9bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Training for Product Teams<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2a51e62d\" data-id=\"2a51e62d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-796be990 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"796be990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/team\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8bdfe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8bdfe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50b3c0c2\" data-id=\"50b3c0c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29e7e507 elementor-widget elementor-widget-html\" data-id=\"29e7e507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"pi-section-title\">\n  <span class=\"pi-extend pi-extend--left\">The Framework Behind Better Product Decisions<\/span>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b28b71b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b28b71b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8ae8a1a\" data-id=\"8ae8a1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-379fd7c7 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"379fd7c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"276\" height=\"208\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2023\/09\/Framework.png\" class=\" attachment-full size-full wp-image-9004111224729677\" alt=\"Pragmatic Framework\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Thousands of companies use the Pragmatic Framework to ensure their products are strategically positioned for success. Download it to learn a repeatable approach to building products that customers want.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27fa848b elementor-hidden-tablet elementor-hidden-tablet_extra elementor-widget elementor-widget-html\" data-id=\"27fa848b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t  <div class=\"pi-framework__header1\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title1\">Key framework concepts: <\/span>\n  <\/div>\n  <br \/>\n<div class=\"pi-label-grid pi-label-grid--2\">\n  <ul class=\"pi-label-grid__list\">\n    <li class=\"pi-label-grid__item\">Market Problems<\/li>\n    <li class=\"pi-label-grid__item\">Win\/Loss Analysis<\/li>\n    <li class=\"pi-label-grid__item\">Asset Assessment<\/li>\n    <li class=\"pi-label-grid__item\">Positioning<\/li>\n  <\/ul>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49f2d130 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"49f2d130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/framework\/#download-framework\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the Framework eBook<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50351a14 elementor-hidden-mobile\" data-id=\"50351a14\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d82950b elementor-widget elementor-widget-image\" data-id=\"5d82950b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjkwMDQxMTEyMjQ3MzI4NjMiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-1024x578.jpg\" class=\" attachment-large size-large wp-image-9004111224732867\" alt=\"Pragmatic Foundations course video thumbnail\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-1024x578.jpg 1024w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-300x169.jpg 300w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-768x434.jpg 768w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-150x85.jpg 150w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-600x339.jpg 600w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-719a56f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"719a56f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59f9bbd1\" data-id=\"59f9bbd1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7905a5 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f7905a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">See if the Buyer Personas with AI Workshop is right for you.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-565a7052 elementor-align-left elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"565a7052\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#download-syllabus\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Syllabus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5dfa5cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dfa5cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-42bfea15\" data-id=\"42bfea15\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-362ccdb elementor-widget elementor-widget-image\" data-id=\"362ccdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"554\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-1024x554.png\" class=\" attachment-large size-large wp-image-9004111224740505\" alt=\"Pragmatic Institute Product Instructors\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-1024x554.png 1024w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-300x162.png 300w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-768x415.png 768w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-600x324.png 600w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors.png 1202w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a5b3d1d\" data-id=\"4a5b3d1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2421aa5f elementor-widget elementor-widget-heading\" data-id=\"2421aa5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn From Product Leaders<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9c6705 elementor-widget elementor-widget-text-editor\" data-id=\"1f9c6705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur instructors have led product teams at companies like IBM, Dell, Cisco, Texas Instruments, and other notable organizations. The experience they gained building, launching, and scaling products in the real world is shared with you in the classroom. Join them and peers to learn in a supportive, highly practical, and hands-on learning environment. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da8084d elementor-tablet-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"6da8084d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/instructors\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More About the Pragmatic Instructors<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70b86d60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70b86d60\" data-element_type=\"section\" data-e-type=\"section\" id=\"download-syllabus\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cae5df0\" data-id=\"5cae5df0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7aa2ab9 elementor-widget elementor-widget-html\" data-id=\"7aa2ab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pi-syllabus\" data-embed-url=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/08\/Buyer-Personas-with-AI-Syllabus.pdf\" hidden><\/div>\n<div id=\"pi-syllabus-title\">Buyer Personas with AI Workshop Syllabus<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-961999b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"961999b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4af4b4dc elementor-widget elementor-widget-heading\" data-id=\"4af4b4dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Download the Syllabus for the Buyer Personas with AI Workshop<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e40b4ba elementor-widget elementor-widget-text-editor\" data-id=\"6e40b4ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tComplete the form and your syllabus download link will be sent to your email.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d26e307 elementor-widget elementor-widget-html\" data-id=\"d26e307\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- HubSpot Developer Embed (new editor) -->\n<script src=\"https:\/\/js-na2.hsforms.net\/forms\/embed\/developer\/243179942.js\" defer><\/script>\n\n<div id=\"hubspot-form-container\"\n     class=\"hs-form-html\"\n     data-region=\"na2\"\n     data-form-id=\"a0a041ba-cd17-4aa4-89c3-1d9746b32188\"\n     data-portal-id=\"243179942\">\n<\/div>\n\n<!-- Fallback message -->\n<div id=\"form-fallback\" style=\"display:none; margin-top:1rem; color:orange; text-align:center;\">\n  If you don\u2019t see the form, you might be using a private browser window. Please open this page in a regular window.\n<\/div>\n\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n  \/\/ Wait until Elementor content is present before adding HubSpot hook\n  function waitForSyllabusData(startTime) {\n    \/\/ URL source via JetEngine data attribute:\n    \/\/ <div id=\"pi-syllabus\" data-embed-url=\"...\"><\/div>\n    const src = document.querySelector('#pi-syllabus');\n    const syllabusURL = src?.dataset?.embedUrl?.trim();\n\n    \/\/ Course name\n    const titleEl = document.querySelector('#pi-syllabus-title');\n    const syllabusTitle = titleEl?.textContent?.trim();\n\n    if (syllabusURL && syllabusTitle) {\n      \/\/ When HS form is ready, set hidden fields via HubSpotFormsV4\n      window.addEventListener('hs-form-event:on-ready', function(event) {\n        if (!window.HubSpotFormsV4) return;\n        const form = HubSpotFormsV4.getFormFromEvent(event);\n        if (!form) return;\n\n        form.setFieldValue('0-1\/course_syllabus_url', syllabusURL);\n        form.setFieldValue('0-1\/course_syllabus_name', syllabusTitle);\n      });\n\n      \/\/ Fallback check: only show if form didn't render\n      setTimeout(() => {\n        const container = document.querySelector('#hubspot-form-container');\n        const hasForm = container && (container.querySelector('.hs-form') || container.querySelector('.hsfc-Form'));\n        if (!hasForm) {\n          document.getElementById('form-fallback').style.display = 'block';\n        }\n      }, 3500);\n\n    } else {\n      \/\/ Retry until 10 seconds max\n      if (!startTime) startTime = Date.now();\n      if (Date.now() - startTime < 10000) {\n        return setTimeout(() => waitForSyllabusData(startTime), 200);\n      }\n    }\n  }\n\n  waitForSyllabusData();\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d301f6 elementor-widget elementor-widget-html\" data-id=\"48d301f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n  const btn = document.getElementById(\"pi-register-button\");\n\n  if (btn) {\n    btn.href =\n      \"https:\/\/learn.pragmaticinstitute.com\/learn\/courses\/124\/buyer-personas-with-ai\";\n  }\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b7bb843 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b7bb843\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b284a9f\" data-id=\"2b284a9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a16376 elementor-widget elementor-widget-heading\" data-id=\"5a16376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9fa04b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-accordion\" data-id=\"4b9fa04b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1261\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1261\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-grip-lines\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-grip-lines-vertical\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Do I need an existing buyer persona to take this workshop? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1261\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1261\">No. Bring whatever customer evidence you have, such as sales notes, support themes, customer relationship management data, or an old persona. If you do not have enough evidence to support a persona, you will leave with an interview plan instead. <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1262\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1262\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-grip-lines\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-grip-lines-vertical\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Do I need a specific AI tool for this workshop?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1262\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1262\">No. You will need access to an AI assistant, but no specific AI platform or tool is required.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1263\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1263\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-grip-lines\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-grip-lines-vertical\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What will I be able to do after the workshop? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1263\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1263\">You will be able to separate the buyer&#8217;s decision from the user&#8217;s experience, distinguish evidence from assumptions, and build a tagged buyer persona from your own research. You will also leave with three questions to take to a real buyer. <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1264\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1264\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-grip-lines\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-grip-lines-vertical\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Can AI replace buyer interviews or other market research? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1264\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1264\">No. AI can organize research you already have and expose unsupported assumptions, but it cannot tell you what a real buyer thinks. This workshop focuses on buyer personas. It does not cover user persona development in depth, segmentation, marketing planning, or campaign execution. <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":9004111224741183,"template":"elementor_header_footer","class_list":["post-9004111224741098","pi-workshops","type-pi-workshops","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buyer Personas with AI Workshop | Pragmatic Institute<\/title>\n<meta name=\"description\" content=\"Learn to use AI to build evidence-based buyer personas, test assumptions, and identify gaps in your buyer research in this hands-on workshop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/product\/workshop\/buyer-personas-with-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buyer Personas with AI Workshop | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"Learn to use AI to build evidence-based buyer personas, test assumptions, and identify gaps in your buyer research in this hands-on workshop.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pragmaticinstitute.com\/product\/workshop\/buyer-personas-with-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Pragmatic Institute - Product\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-31T19:09:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/08\/Hands-on-workshops.png\" \/>\n\t<meta property=\"og:image:width\" content=\"484\" \/>\n\t<meta property=\"og:image:height\" content=\"414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/workshop\\\/buyer-personas-with-ai\\\/\",\"url\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/workshop\\\/buyer-personas-with-ai\\\/\",\"name\":\"Buyer Personas with AI Workshop | Pragmatic Institute\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/workshop\\\/buyer-personas-with-ai\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/workshop\\\/buyer-personas-with-ai\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/08\\\/Hands-on-workshops.png\",\"datePublished\":\"2026-08-27T21:54:20+00:00\",\"dateModified\":\"2026-08-31T19:09:03+00:00\",\"description\":\"Learn to use AI to build evidence-based buyer personas, test assumptions, and identify gaps in your buyer research in this hands-on workshop.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/workshop\\\/buyer-personas-with-ai\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/workshop\\\/buyer-personas-with-ai\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/workshop\\\/buyer-personas-with-ai\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/08\\\/Hands-on-workshops.png\",\"contentUrl\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/08\\\/Hands-on-workshops.png\",\"width\":484,\"height\":414,\"caption\":\"Hands-on workshops\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/workshop\\\/buyer-personas-with-ai\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Buyer Personas with AI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/#website\",\"url\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/\",\"name\":\"Pragmatic Institute\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/#organization\"},\"alternateName\":\"Pragmatic\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/#organization\",\"name\":\"Pragmatic Institute\",\"url\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/10\\\/The_Pragmatic_Institute_Stacked_Logo.png\",\"contentUrl\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/10\\\/The_Pragmatic_Institute_Stacked_Logo.png\",\"width\":216,\"height\":224,\"caption\":\"Pragmatic Institute\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pragmaticinstitute.com\\\/product\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Buyer Personas with AI Workshop | Pragmatic Institute","description":"Learn to use AI to build evidence-based buyer personas, test assumptions, and identify gaps in your buyer research in this hands-on workshop.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pragmaticinstitute.com\/product\/workshop\/buyer-personas-with-ai\/","og_locale":"en_US","og_type":"article","og_title":"Buyer Personas with AI Workshop | Pragmatic Institute","og_description":"Learn to use AI to build evidence-based buyer personas, test assumptions, and identify gaps in your buyer research in this hands-on workshop.","og_url":"https:\/\/www.pragmaticinstitute.com\/product\/workshop\/buyer-personas-with-ai\/","og_site_name":"Pragmatic Institute - Product","article_modified_time":"2026-08-31T19:09:03+00:00","og_image":[{"width":484,"height":414,"url":"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/08\/Hands-on-workshops.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pragmaticinstitute.com\/product\/workshop\/buyer-personas-with-ai\/","url":"https:\/\/www.pragmaticinstitute.com\/product\/workshop\/buyer-personas-with-ai\/","name":"Buyer Personas with AI Workshop | Pragmatic Institute","isPartOf":{"@id":"https:\/\/www.pragmaticinstitute.com\/product\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pragmaticinstitute.com\/product\/workshop\/buyer-personas-with-ai\/#primaryimage"},"image":{"@id":"https:\/\/www.pragmaticinstitute.com\/product\/workshop\/buyer-personas-with-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/08\/Hands-on-workshops.png","datePublished":"2026-08-27T21:54:20+00:00","dateModified":"2026-08-31T19:09:03+00:00","description":"Learn to use AI to build evidence-based buyer personas, test assumptions, and identify gaps in your buyer research in this hands-on workshop.","breadcrumb":{"@id":"https:\/\/www.pragmaticinstitute.com\/product\/workshop\/buyer-personas-with-ai\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pragmaticinstitute.com\/product\/workshop\/buyer-personas-with-ai\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pragmaticinstitute.com\/product\/workshop\/buyer-personas-with-ai\/#primaryimage","url":"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/08\/Hands-on-workshops.png","contentUrl":"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/08\/Hands-on-workshops.png","width":484,"height":414,"caption":"Hands-on workshops"},{"@type":"BreadcrumbList","@id":"https:\/\/www.pragmaticinstitute.com\/product\/workshop\/buyer-personas-with-ai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pragmaticinstitute.com\/product\/"},{"@type":"ListItem","position":2,"name":"Buyer Personas with AI"}]},{"@type":"WebSite","@id":"https:\/\/www.pragmaticinstitute.com\/product\/#website","url":"https:\/\/www.pragmaticinstitute.com\/product\/","name":"Pragmatic Institute","description":"","publisher":{"@id":"https:\/\/www.pragmaticinstitute.com\/product\/#organization"},"alternateName":"Pragmatic","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pragmaticinstitute.com\/product\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pragmaticinstitute.com\/product\/#organization","name":"Pragmatic Institute","url":"https:\/\/www.pragmaticinstitute.com\/product\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pragmaticinstitute.com\/product\/#\/schema\/logo\/image\/","url":"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2021\/10\/The_Pragmatic_Institute_Stacked_Logo.png","contentUrl":"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2021\/10\/The_Pragmatic_Institute_Stacked_Logo.png","width":216,"height":224,"caption":"Pragmatic Institute"},"image":{"@id":"https:\/\/www.pragmaticinstitute.com\/product\/#\/schema\/logo\/image\/"}}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/www.pragmaticinstitute.com\/product\/wp-json\/wp\/v2\/pi-workshops\/9004111224741098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pragmaticinstitute.com\/product\/wp-json\/wp\/v2\/pi-workshops"}],"about":[{"href":"https:\/\/www.pragmaticinstitute.com\/product\/wp-json\/wp\/v2\/types\/pi-workshops"}],"version-history":[{"count":6,"href":"https:\/\/www.pragmaticinstitute.com\/product\/wp-json\/wp\/v2\/pi-workshops\/9004111224741098\/revisions"}],"predecessor-version":[{"id":9004111224741186,"href":"https:\/\/www.pragmaticinstitute.com\/product\/wp-json\/wp\/v2\/pi-workshops\/9004111224741098\/revisions\/9004111224741186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/product\/wp-json\/wp\/v2\/media\/9004111224741183"}],"wp:attachment":[{"href":"https:\/\/www.pragmaticinstitute.com\/product\/wp-json\/wp\/v2\/media?parent=9004111224741098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}