{"id":9004111224741089,"date":"2026-08-27T20:15:50","date_gmt":"2026-08-27T20:15:50","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/product\/?post_type=pi-workshops&#038;p=9004111224741089"},"modified":"2026-08-31T19:09:32","modified_gmt":"2026-08-31T19:09:32","slug":"pricing-and-packaging-with-ai","status":"publish","type":"pi-workshops","link":"https:\/\/www.pragmaticinstitute.com\/product\/workshop\/pricing-and-packaging-with-ai\/","title":{"rendered":"Pricing and Packaging with AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9004111224741089\" class=\"elementor elementor-9004111224741089\" data-elementor-post-type=\"pi-workshops\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d546ea7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d546ea7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5301a502\" data-id=\"5301a502\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66cfa62f elementor-widget elementor-widget-heading\" data-id=\"66cfa62f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pragmatic Institute<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-522d6b88 elementor-widget elementor-widget-heading\" data-id=\"522d6b88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pricing and Packaging with AI<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25de1e5e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"25de1e5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711564db elementor-widget elementor-widget-text-editor\" data-id=\"711564db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Find what buyers are really paying for, compare ways to charge for it, and use AI to pressure-test your margins before you commit to a pricing model.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc1749c elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"7bc1749c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/learn.pragmaticinstitute.com\/learn\/courses\/123\/pricing-and-packaging-with-ai\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enroll Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d431b05 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"6d431b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/team\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Team Training<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1302b020\" data-id=\"1302b020\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-20961919 pi-overflown-bg elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20961919\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1e15935d\" data-id=\"1e15935d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51b068f3 elementor-widget elementor-widget-heading\" data-id=\"51b068f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In this workshop you will:  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bc013a0 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5bc013a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\"><g id=\"Group_34464\" data-name=\"Group 34464\" transform=\"translate(-291.637 -2131.637)\"><circle id=\"Ellipse_4\" data-name=\"Ellipse 4\" cx=\"21\" cy=\"21\" r=\"21\" transform=\"translate(291.637 2131.637)\" fill=\"#103961\"><\/circle><g id=\"verified_icon\" data-name=\"verified icon\" transform=\"translate(303.243 2143.242)\"><path id=\"Path_31227\" data-name=\"Path 31227\" d=\"M18.119,8.534a.945.945,0,0,0-1.159,0l-1.411,1.1a.944.944,0,0,1-.661.2l-1.775-.153a.945.945,0,0,0-.971.625l-.6,1.708a.941.941,0,0,1-.445.517L9.5,13.372a.945.945,0,0,0-.476,1.044l.409,1.778a.945.945,0,0,1-.1.671l-.888,1.59a.943.943,0,0,0,.162,1.132l1.293,1.271a.947.947,0,0,1,.281.619l.1,1.818a.945.945,0,0,0,.753.87l1.752.36a.944.944,0,0,1,.577.373l1.051,1.46a.943.943,0,0,0,1.111.327l1.659-.651a.944.944,0,0,1,.691,0l1.659.651a.941.941,0,0,0,1.11-.327l1.052-1.46a.942.942,0,0,1,.576-.373l1.753-.36a.946.946,0,0,0,.753-.87l.1-1.818a.943.943,0,0,1,.281-.619l1.293-1.271a.943.943,0,0,0,.162-1.132l-.888-1.59a.945.945,0,0,1-.1-.671l.408-1.778a.943.943,0,0,0-.475-1.044l-1.588-.848a.941.941,0,0,1-.445-.517L22.938,10.3a.943.943,0,0,0-.97-.625l-1.776.153a.944.944,0,0,1-.66-.2Zm3.806,6.841a.921.921,0,0,0-1.4-1.191l-4.03,4.75L14.518,16.9A.921.921,0,1,0,13.2,18.183l3.384,3.491Z\" transform=\"translate(-8.333 -8.335)\" fill=\"#f8f8f8\" fill-rule=\"evenodd\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Identify what buyers are really paying for, and why.  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\"><g id=\"Group_34464\" data-name=\"Group 34464\" transform=\"translate(-291.637 -2131.637)\"><circle id=\"Ellipse_4\" data-name=\"Ellipse 4\" cx=\"21\" cy=\"21\" r=\"21\" transform=\"translate(291.637 2131.637)\" fill=\"#103961\"><\/circle><g id=\"verified_icon\" data-name=\"verified icon\" transform=\"translate(303.243 2143.242)\"><path id=\"Path_31227\" data-name=\"Path 31227\" d=\"M18.119,8.534a.945.945,0,0,0-1.159,0l-1.411,1.1a.944.944,0,0,1-.661.2l-1.775-.153a.945.945,0,0,0-.971.625l-.6,1.708a.941.941,0,0,1-.445.517L9.5,13.372a.945.945,0,0,0-.476,1.044l.409,1.778a.945.945,0,0,1-.1.671l-.888,1.59a.943.943,0,0,0,.162,1.132l1.293,1.271a.947.947,0,0,1,.281.619l.1,1.818a.945.945,0,0,0,.753.87l1.752.36a.944.944,0,0,1,.577.373l1.051,1.46a.943.943,0,0,0,1.111.327l1.659-.651a.944.944,0,0,1,.691,0l1.659.651a.941.941,0,0,0,1.11-.327l1.052-1.46a.942.942,0,0,1,.576-.373l1.753-.36a.946.946,0,0,0,.753-.87l.1-1.818a.943.943,0,0,1,.281-.619l1.293-1.271a.943.943,0,0,0,.162-1.132l-.888-1.59a.945.945,0,0,1-.1-.671l.408-1.778a.943.943,0,0,0-.475-1.044l-1.588-.848a.941.941,0,0,1-.445-.517L22.938,10.3a.943.943,0,0,0-.97-.625l-1.776.153a.944.944,0,0,1-.66-.2Zm3.806,6.841a.921.921,0,0,0-1.4-1.191l-4.03,4.75L14.518,16.9A.921.921,0,1,0,13.2,18.183l3.384,3.491Z\" transform=\"translate(-8.333 -8.335)\" fill=\"#f8f8f8\" fill-rule=\"evenodd\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Use AI to compare different ways to charge, from usage and seats to outcomes.  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\"><g id=\"Group_34464\" data-name=\"Group 34464\" transform=\"translate(-291.637 -2131.637)\"><circle id=\"Ellipse_4\" data-name=\"Ellipse 4\" cx=\"21\" cy=\"21\" r=\"21\" transform=\"translate(291.637 2131.637)\" fill=\"#103961\"><\/circle><g id=\"verified_icon\" data-name=\"verified icon\" transform=\"translate(303.243 2143.242)\"><path id=\"Path_31227\" data-name=\"Path 31227\" d=\"M18.119,8.534a.945.945,0,0,0-1.159,0l-1.411,1.1a.944.944,0,0,1-.661.2l-1.775-.153a.945.945,0,0,0-.971.625l-.6,1.708a.941.941,0,0,1-.445.517L9.5,13.372a.945.945,0,0,0-.476,1.044l.409,1.778a.945.945,0,0,1-.1.671l-.888,1.59a.943.943,0,0,0,.162,1.132l1.293,1.271a.947.947,0,0,1,.281.619l.1,1.818a.945.945,0,0,0,.753.87l1.752.36a.944.944,0,0,1,.577.373l1.051,1.46a.943.943,0,0,0,1.111.327l1.659-.651a.944.944,0,0,1,.691,0l1.659.651a.941.941,0,0,0,1.11-.327l1.052-1.46a.942.942,0,0,1,.576-.373l1.753-.36a.946.946,0,0,0,.753-.87l.1-1.818a.943.943,0,0,1,.281-.619l1.293-1.271a.943.943,0,0,0,.162-1.132l-.888-1.59a.945.945,0,0,1-.1-.671l.408-1.778a.943.943,0,0,0-.475-1.044l-1.588-.848a.941.941,0,0,1-.445-.517L22.938,10.3a.943.943,0,0,0-.97-.625l-1.776.153a.944.944,0,0,1-.66-.2Zm3.806,6.841a.921.921,0,0,0-1.4-1.191l-4.03,4.75L14.518,16.9A.921.921,0,1,0,13.2,18.183l3.384,3.491Z\" transform=\"translate(-8.333 -8.335)\" fill=\"#f8f8f8\" fill-rule=\"evenodd\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pressure-test your margins against heavy usage and understand the pricing risk before you commit. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88c1022 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88c1022\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3e72aff1\" data-id=\"3e72aff1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33bc4234 elementor-position-left pi-rounded-img elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"33bc4234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/timeicon.png\" class=\" attachment-full size-full wp-image-9004111224740415\" alt=\"time icon\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">2 Hours<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5df21031\" data-id=\"5df21031\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6409ad16 elementor-position-left pi-rounded-img elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"6409ad16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/flexible-formats.png\" class=\" attachment-full size-full wp-image-9004111224740414\" alt=\"flexible format icon\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Live Online<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4b66ff0d\" data-id=\"4b66ff0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e4f93ff elementor-position-left pi-rounded-img elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"1e4f93ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/exam-icon.png\" class=\" attachment-full size-full wp-image-9004111224740413\" alt=\"exam icon\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">No Prerequisites<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e41254a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e41254a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7aa0cb92\" data-id=\"7aa0cb92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f262541 elementor-widget elementor-widget-heading\" data-id=\"7f262541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pricing and Packaging with AI Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b1480ac elementor-section-content-middle elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b1480ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-36b35385\" data-id=\"36b35385\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a9d97c1 elementor-widget elementor-widget-text-editor\" data-id=\"5a9d97c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris facilisis ex vel ligula laoreet, sed auctor nulla tincidunt. Pellentesque ut justo tincidunt, consequat diam id, elementum lacus. Ut ornare mauris ut tortor sagittis imperdiet. Curabitur id sagittis metus.<\/p><p><strong>Maecenas augue velit, sodales sed justo in, varius tempus dolor. Vestibulum scelerisque interdum odio, id maximus orci ultricies vel. Donec quis ex semper, congue magna quis, malesuada ligula. Etiam imperdiet auctor vestibulum.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-422423c7 elementor-widget elementor-widget-button\" data-id=\"422423c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#upcoming-sessions\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See Upcoming Sessions &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16332f1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"16332f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59724160\" data-id=\"59724160\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27f02dfd elementor-widget elementor-widget-image\" data-id=\"27f02dfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"283\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Product-training.jpg\" class=\" attachment-large size-large wp-image-9004111224740420\" alt=\"product training\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Product-training.jpg 477w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Product-training-300x178.jpg 300w\" sizes=\"(max-width: 477px) 100vw, 477px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-319d5e04 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"319d5e04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pi-framework\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Identify What Buyers Are Paying For <\/span>\n  <\/div>\n\n  <ul class=\"pi-framework__list\">\n<li>Identify whether buyers are paying for outcomes, usage, access or capacity.  <\/li>\n\n<li>Defend that choice against two alternative ways of capturing value.  <\/li>\n\n<li>Mark differences by customer segment as assumptions to validate, not facts. <\/li>\n  <\/ul>\n<\/div>\n<div class=\"pi-framework\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Compare Ways to Charge with AI <\/span>\n  <\/div>\n\n  <ul class=\"pi-framework__list\">\n<li>Use AI to generate alternative ways of charging for the same product, including per use, per seat and per outcome.<\/li>  \n\n<li>Compare what each approach returns for the product or feature you\u2019re pricing.  <\/li>\n\n<li>Use AI to challenge the decision from the buyer's perspective and flag packaging choices that may feel arbitrary or punitive. <\/li>\n  <\/ul>\n<\/div>\n<div class=\"pi-framework\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Pressure-Test Your Margin <\/span>\n  <\/div>\n\n  <ul class=\"pi-framework__list\">\n<li>Use AI to run the margin math at three usage levels against a stated cost to serve.  <\/li>\n\n<li>Model the financial impact of a customer reaching the upper end of expected usage. <\/li>\n\n<li>Decide which pricing risk you\u2019re willing to accept deliberately. <\/li>\n  <\/ul>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce851ac elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-accordion\" data-id=\"4ce851ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1291\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1291\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Identify What Buyers Are Paying For <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1291\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1291\"><ul><li style=\"list-style-type: none;\"><ul><li>Identify\u00a0whether buyers are paying for\u00a0outcomes, usage,\u00a0access\u00a0or capacity.<\/li><li>Defend that choice against two alternative ways of capturing value.<\/li><li>Mark differences by customer\u00a0segment as\u00a0assumptions to\u00a0validate, not facts.<\/li><\/ul><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1292\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1292\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Compare Ways to Charge with AI <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1292\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1292\"><ul><li>Use AI to generate alternative ways of\u00a0charging for\u00a0the same product, including\u00a0per use, per seat and per outcome.<\/li><li>Compare what each approach returns for the product or feature you\u2019re pricing.<\/li><li>Use AI to challenge the decision from the buyer&#8217;s perspective and flag packaging choices that may feel arbitrary or punitive.\u00a0<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1293\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1293\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Pressure-Test Your Margin <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1293\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1293\"><ul><li>Use AI to run the margin math at three usage levels against a stated cost to serve.<\/li><li>Model the financial impact of a customer reaching the upper end of expected usage.<\/li><li>Decide which pricing risk you\u2019re willing to accept deliberately.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-212251ee elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"212251ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14eda69 elementor-widget elementor-widget-heading\" data-id=\"14eda69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Included in Pricing and Packaging with AI? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-27ed7c4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27ed7c4d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5282335e\" data-id=\"5282335e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35e1dfaa elementor-widget elementor-widget-html\" data-id=\"35e1dfaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pi-framework pi-framework--tools\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Templates and Tools<\/span>\n  <\/div>\n\n  <div class=\"pi-framework__body\">\n    <p class=\"pi-framework__intro\">Put your workshop decisions into a practical resource you can take back to your next pricing or roadmap review.<\/p>\n    <div class=\"pi-framework__rule\"><\/div>\n<div class=\"row\">\n<div class=\"col-md-8\">\n        <ul class=\"pi-framework__list\">\n      <li>One-Page Packaging Decision <\/li>\n\n    <\/ul>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-25e2795c\" data-id=\"25e2795c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fbda30c elementor-widget elementor-widget-html\" data-id=\"2fbda30c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pi-framework pi-framework--tools\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Worksheets and  Resources Included<\/span>\n  <\/div>\n\n  <div class=\"pi-framework__body\">\n    <p class=\"pi-framework__intro\">Practical workshop resources designed to help you apply what you learn to a real pricing and packaging decision. <\/p>\n    <div class=\"pi-framework__rule\"><\/div>\n<div class=\"row\">\n<div class=\"col-md-6\">\n        <ul class=\"pi-framework__list\">\n      <li>Guided AI Pricing Exercises  <\/li>\n\n    <\/ul>\n<\/div>\n<div class=\"col-md-6\">\n        <ul class=\"pi-framework__list\">\n <li>Real-World Pricing and Packaging Activities <\/li>\n    <\/ul>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d0ed41 elementor-hidden-tablet elementor-hidden-tablet_extra elementor-widget elementor-widget-html\" data-id=\"18d0ed41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pi-framework pi-framework--tools\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Who is it for?<\/span>\n  <\/div>\n   <div class=\"pi-framework__body1\">\n<div class=\"pi-label-grid pi-label-grid--3\">\n  <ul class=\"pi-label-grid__list\">\n    <li class=\"pi-label-grid__item\">Product Managers<\/li>\n    <li class=\"pi-label-grid__item\">Product Marketers<\/li>\n    <li class=\"pi-label-grid__item\">Product Leaders<\/li>\n    <li class=\"pi-label-grid__item\">Product Teams<\/li>\n            <li class=\"pi-label-grid__item\">AI-Curious Product Professionals <\/li>\n  <\/ul>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7d8cd0 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"4f7d8cd0\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"pi-brag-bar\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"104\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-1024x104.png\" class=\" attachment-large size-large wp-image-9004111224740439\" alt=\"Trusted by: autodesk, oracle, intel, salesforce, sap\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-1024x104.png 1024w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-300x30.png 300w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-768x78.png 768w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-600x61.png 600w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar.png 1053w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fd898c7 elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fd898c7\" data-element_type=\"section\" data-e-type=\"section\" id=\"upcoming-sessions\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23411a8c\" data-id=\"23411a8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58285b68 elementor-widget elementor-widget-heading\" data-id=\"58285b68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Upcoming Sessions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4509a1a1 elementor-widget elementor-widget-text-editor\" data-id=\"4509a1a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Browse current availability or explore more upcoming sessions to match your schedule.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10887b69 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"10887b69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/buy.pragmaticinstitute.com\/publish\/events\/eventlist?path=Product&#038;product=FND&#038;dtype=online,In%20Person,On%20Demand&#038;range=all&#038;tz=EST#page-1\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VIEW ALL SESSIONS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2156a850 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2156a850\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28160856\" data-id=\"28160856\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c256c15 elementor-widget elementor-widget-heading\" data-id=\"4c256c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Give your team essential product and AI skills with the Pricing and Packaging AI workshop.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3a8575a7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a8575a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-38a7c182\" data-id=\"38a7c182\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c0e9ea5 elementor-widget elementor-widget-image\" data-id=\"4c0e9ea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"159\" height=\"130\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/training-badge.png\" class=\" attachment-large size-large wp-image-9004111224740501\" alt=\"training badge\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-62ed5983\" data-id=\"62ed5983\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36254bb9 elementor-widget elementor-widget-heading\" data-id=\"36254bb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Training for Product Teams<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3fa73a24\" data-id=\"3fa73a24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62068e87 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"62068e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/team\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fe296f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fe296f2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f282e98\" data-id=\"3f282e98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23fddb7e elementor-widget elementor-widget-html\" data-id=\"23fddb7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"pi-section-title\">\n  <span class=\"pi-extend pi-extend--left\">The Framework Behind Better Product Decisions<\/span>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-237e9d98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"237e9d98\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5d04d7d3\" data-id=\"5d04d7d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ba237b0 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"7ba237b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"276\" height=\"208\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2023\/09\/Framework.png\" class=\" attachment-full size-full wp-image-9004111224729677\" alt=\"Pragmatic Framework\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Thousands of companies use the Pragmatic Framework to ensure their products are strategically positioned for success. Download it to learn a repeatable approach to building products that customers want.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-540861a0 elementor-hidden-tablet elementor-hidden-tablet_extra elementor-widget elementor-widget-html\" data-id=\"540861a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t  <div class=\"pi-framework__header1\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title1\">Key framework concepts: <\/span>\n  <\/div>\n  <br \/>\n<div class=\"pi-label-grid pi-label-grid--2\">\n  <ul class=\"pi-label-grid__list\">\n    <li class=\"pi-label-grid__item\">Market Problems<\/li>\n    <li class=\"pi-label-grid__item\">Win\/Loss Analysis<\/li>\n    <li class=\"pi-label-grid__item\">Asset Assessment<\/li>\n    <li class=\"pi-label-grid__item\">Positioning<\/li>\n  <\/ul>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711484bf elementor-align-center elementor-widget elementor-widget-button\" data-id=\"711484bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/framework\/#download-framework\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the Framework eBook<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f8bf40f elementor-hidden-mobile\" data-id=\"f8bf40f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74908c65 elementor-widget elementor-widget-image\" data-id=\"74908c65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjkwMDQxMTEyMjQ3MzI4NjMiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-1024x578.jpg\" class=\" attachment-large size-large wp-image-9004111224732867\" alt=\"Pragmatic Foundations course video thumbnail\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-1024x578.jpg 1024w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-300x169.jpg 300w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-768x434.jpg 768w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-150x85.jpg 150w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-600x339.jpg 600w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b22f662 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b22f662\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79915be0\" data-id=\"79915be0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2918425d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2918425d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">See if the Pricing and Packaging with AI Workshop is right for you.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a3b5bb6 elementor-align-left elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"7a3b5bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#download-syllabus\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Syllabus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-22f80063 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22f80063\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-136c2305\" data-id=\"136c2305\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bbb87d9 elementor-widget elementor-widget-image\" data-id=\"7bbb87d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"554\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-1024x554.png\" class=\" attachment-large size-large wp-image-9004111224740505\" alt=\"Pragmatic Institute Product Instructors\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-1024x554.png 1024w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-300x162.png 300w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-768x415.png 768w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-600x324.png 600w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors.png 1202w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-47cd825e\" data-id=\"47cd825e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34233715 elementor-widget elementor-widget-heading\" data-id=\"34233715\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn From Product Leaders<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f459ef9 elementor-widget elementor-widget-text-editor\" data-id=\"1f459ef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur instructors have led product teams at companies like IBM, Dell, Cisco, Texas Instruments, and other notable organizations. The experience they gained building, launching, and scaling products in the real world is shared with you in the classroom. Join them and peers to learn in a supportive, highly practical, and hands-on learning environment. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-533a00e0 elementor-tablet-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"533a00e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/instructors\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More About the Pragmatic Instructors<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2aac387e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2aac387e\" data-element_type=\"section\" data-e-type=\"section\" id=\"download-syllabus\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a2c9e20\" data-id=\"4a2c9e20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f98b89f elementor-widget elementor-widget-html\" data-id=\"f98b89f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pi-syllabus\" data-embed-url=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/08\/Pricing-and-Packaging-with-AI-Syllabus.pdf\" hidden><\/div>\n<div id=\"pi-syllabus-title\">Pricing and Packaging Workshop Syllabus<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3d1625 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5e3d1625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44ce29f9 elementor-widget elementor-widget-heading\" data-id=\"44ce29f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Download the Syllabus for the Pricing and Packaging Workshop<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7920fe28 elementor-widget elementor-widget-text-editor\" data-id=\"7920fe28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tComplete the form and your syllabus download link will be sent to your email.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76470fcf elementor-widget elementor-widget-html\" data-id=\"76470fcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- HubSpot Developer Embed (new editor) -->\n<script src=\"https:\/\/js-na2.hsforms.net\/forms\/embed\/developer\/243179942.js\" defer><\/script>\n\n<div id=\"hubspot-form-container\"\n     class=\"hs-form-html\"\n     data-region=\"na2\"\n     data-form-id=\"a0a041ba-cd17-4aa4-89c3-1d9746b32188\"\n     data-portal-id=\"243179942\">\n<\/div>\n\n<!-- Fallback message -->\n<div id=\"form-fallback\" style=\"display:none; margin-top:1rem; color:orange; text-align:center;\">\n  If you don\u2019t see the form, you might be using a private browser window. Please open this page in a regular window.\n<\/div>\n\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n  \/\/ Wait until Elementor content is present before adding HubSpot hook\n  function waitForSyllabusData(startTime) {\n    \/\/ URL source via JetEngine data attribute:\n    \/\/ <div id=\"pi-syllabus\" data-embed-url=\"...\"><\/div>\n    const src = document.querySelector('#pi-syllabus');\n    const syllabusURL = src?.dataset?.embedUrl?.trim();\n\n    \/\/ Course name\n    const titleEl = document.querySelector('#pi-syllabus-title');\n    const syllabusTitle = titleEl?.textContent?.trim();\n\n    if (syllabusURL && syllabusTitle) {\n      \/\/ When HS form is ready, set hidden fields via HubSpotFormsV4\n      window.addEventListener('hs-form-event:on-ready', function(event) {\n        if (!window.HubSpotFormsV4) return;\n        const form = HubSpotFormsV4.getFormFromEvent(event);\n        if (!form) return;\n\n        form.setFieldValue('0-1\/course_syllabus_url', syllabusURL);\n        form.setFieldValue('0-1\/course_syllabus_name', syllabusTitle);\n      });\n\n      \/\/ Fallback check: only show if form didn't render\n      setTimeout(() => {\n        const container = document.querySelector('#hubspot-form-container');\n        const hasForm = container && (container.querySelector('.hs-form') || container.querySelector('.hsfc-Form'));\n        if (!hasForm) {\n          document.getElementById('form-fallback').style.display = 'block';\n        }\n      }, 3500);\n\n    } else {\n      \/\/ Retry until 10 seconds max\n      if (!startTime) startTime = Date.now();\n      if (Date.now() - startTime < 10000) {\n        return setTimeout(() => waitForSyllabusData(startTime), 200);\n      }\n    }\n  }\n\n  waitForSyllabusData();\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a363b4 elementor-widget elementor-widget-html\" data-id=\"77a363b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n  const btn = document.getElementById(\"pi-register-button\");\n\n  if (btn) {\n    btn.href =\n      \"https:\/\/learn.pragmaticinstitute.com\/learn\/courses\/123\/pricing-and-packaging-with-ai\";\n  }\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42b49c21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42b49c21\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-105f6e92\" data-id=\"105f6e92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ad0c962 elementor-widget elementor-widget-heading\" data-id=\"2ad0c962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b03b5e elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-accordion\" data-id=\"9b03b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1621\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1621\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-grip-lines\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-grip-lines-vertical\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Do I need pricing experience to take this workshop? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1621\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1621\">No. There are no prerequisites needed for this workshop  and you don\u2019t need a background in pricing. You\u2019ll work through a real pricing and packaging decision using a product or feature you\u2019re pricing now or expect to price soon. <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1622\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1622\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-grip-lines\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-grip-lines-vertical\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Do I need a specific AI tool for this workshop?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1622\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1622\">No. You\u2019ll need access to an AI assistant, but no specific AI platform or tool is required.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1623\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1623\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-grip-lines\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-grip-lines-vertical\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What will I be able to do after the workshop? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1623\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1623\">You\u2019ll be able to identify what buyers are actually paying for, compare alternative ways of charging and evaluate what happens to your margin as usage increases. You\u2019ll leave with a one-page packaging decision that captures your assumptions, cost floor, margin implications and the pricing risk you\u2019re deliberately accepting. <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1624\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1624\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-grip-lines\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-grip-lines-vertical\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How will I use AI during the workshop? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1624\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1624\">You\u2019ll use AI to generate and compare charging approaches such as per use, per seat and per outcome; run margin scenarios at different usage levels; and challenge your approach from the buyer\u2019s perspective to identify packaging choices that could feel arbitrary or punitive. <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":9004111224741183,"template":"elementor_header_footer","class_list":["post-9004111224741089","pi-workshops","type-pi-workshops","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pricing and Packaging 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