{"id":9004111224741026,"date":"2026-08-18T19:42:07","date_gmt":"2026-08-18T19:42:07","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/product\/?post_type=pi-workshops&#038;p=9004111224741026"},"modified":"2026-08-24T20:23:56","modified_gmt":"2026-08-24T20:23:56","slug":"discovering-market-problems-with-ai","status":"publish","type":"pi-workshops","link":"https:\/\/www.pragmaticinstitute.com\/product\/workshop\/product-discovery-with-ai\/","title":{"rendered":"Product Discovery with AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9004111224741026\" class=\"elementor elementor-9004111224741026\" data-elementor-post-type=\"pi-workshops\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bf25748 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bf25748\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-985568e\" data-id=\"985568e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-641cbca elementor-widget elementor-widget-heading\" data-id=\"641cbca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pragmatic Institute<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebd9488 elementor-widget elementor-widget-heading\" data-id=\"ebd9488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Product Discovery with AI<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c034f5b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4c034f5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb10938 elementor-widget elementor-widget-text-editor\" data-id=\"5bb10938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAccelerate product discovery with AI, from research preparation to evidence-based Market Problem statements, while keeping human insight at the center.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55585ab8 elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"55585ab8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/learn.pragmaticinstitute.com\/learn\/courses\/107\/product-discovery-with-ai\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enroll Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d524f5b elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"1d524f5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/team\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Team Training<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ccb5b3f\" data-id=\"1ccb5b3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-43c5687f pi-overflown-bg elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43c5687f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6dfc5578\" data-id=\"6dfc5578\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71553f5d elementor-widget elementor-widget-heading\" data-id=\"71553f5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">This Workshop Includes:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4509b1be elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4509b1be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\"><g id=\"Group_34464\" data-name=\"Group 34464\" transform=\"translate(-291.637 -2131.637)\"><circle id=\"Ellipse_4\" data-name=\"Ellipse 4\" cx=\"21\" cy=\"21\" r=\"21\" transform=\"translate(291.637 2131.637)\" fill=\"#103961\"><\/circle><g id=\"verified_icon\" data-name=\"verified icon\" transform=\"translate(303.243 2143.242)\"><path id=\"Path_31227\" data-name=\"Path 31227\" d=\"M18.119,8.534a.945.945,0,0,0-1.159,0l-1.411,1.1a.944.944,0,0,1-.661.2l-1.775-.153a.945.945,0,0,0-.971.625l-.6,1.708a.941.941,0,0,1-.445.517L9.5,13.372a.945.945,0,0,0-.476,1.044l.409,1.778a.945.945,0,0,1-.1.671l-.888,1.59a.943.943,0,0,0,.162,1.132l1.293,1.271a.947.947,0,0,1,.281.619l.1,1.818a.945.945,0,0,0,.753.87l1.752.36a.944.944,0,0,1,.577.373l1.051,1.46a.943.943,0,0,0,1.111.327l1.659-.651a.944.944,0,0,1,.691,0l1.659.651a.941.941,0,0,0,1.11-.327l1.052-1.46a.942.942,0,0,1,.576-.373l1.753-.36a.946.946,0,0,0,.753-.87l.1-1.818a.943.943,0,0,1,.281-.619l1.293-1.271a.943.943,0,0,0,.162-1.132l-.888-1.59a.945.945,0,0,1-.1-.671l.408-1.778a.943.943,0,0,0-.475-1.044l-1.588-.848a.941.941,0,0,1-.445-.517L22.938,10.3a.943.943,0,0,0-.97-.625l-1.776.153a.944.944,0,0,1-.66-.2Zm3.806,6.841a.921.921,0,0,0-1.4-1.191l-4.03,4.75L14.518,16.9A.921.921,0,1,0,13.2,18.183l3.384,3.491Z\" transform=\"translate(-8.333 -8.335)\" fill=\"#f8f8f8\" fill-rule=\"evenodd\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Prepare stronger customer discovery with AI <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\"><g id=\"Group_34464\" data-name=\"Group 34464\" transform=\"translate(-291.637 -2131.637)\"><circle id=\"Ellipse_4\" data-name=\"Ellipse 4\" cx=\"21\" cy=\"21\" r=\"21\" transform=\"translate(291.637 2131.637)\" fill=\"#103961\"><\/circle><g id=\"verified_icon\" data-name=\"verified icon\" transform=\"translate(303.243 2143.242)\"><path id=\"Path_31227\" data-name=\"Path 31227\" d=\"M18.119,8.534a.945.945,0,0,0-1.159,0l-1.411,1.1a.944.944,0,0,1-.661.2l-1.775-.153a.945.945,0,0,0-.971.625l-.6,1.708a.941.941,0,0,1-.445.517L9.5,13.372a.945.945,0,0,0-.476,1.044l.409,1.778a.945.945,0,0,1-.1.671l-.888,1.59a.943.943,0,0,0,.162,1.132l1.293,1.271a.947.947,0,0,1,.281.619l.1,1.818a.945.945,0,0,0,.753.87l1.752.36a.944.944,0,0,1,.577.373l1.051,1.46a.943.943,0,0,0,1.111.327l1.659-.651a.944.944,0,0,1,.691,0l1.659.651a.941.941,0,0,0,1.11-.327l1.052-1.46a.942.942,0,0,1,.576-.373l1.753-.36a.946.946,0,0,0,.753-.87l.1-1.818a.943.943,0,0,1,.281-.619l1.293-1.271a.943.943,0,0,0,.162-1.132l-.888-1.59a.945.945,0,0,1-.1-.671l.408-1.778a.943.943,0,0,0-.475-1.044l-1.588-.848a.941.941,0,0,1-.445-.517L22.938,10.3a.943.943,0,0,0-.97-.625l-1.776.153a.944.944,0,0,1-.66-.2Zm3.806,6.841a.921.921,0,0,0-1.4-1.191l-4.03,4.75L14.518,16.9A.921.921,0,1,0,13.2,18.183l3.384,3.491Z\" transform=\"translate(-8.333 -8.335)\" fill=\"#f8f8f8\" fill-rule=\"evenodd\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Turn market evidence into Market Problem statements <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\"><g id=\"Group_34464\" data-name=\"Group 34464\" transform=\"translate(-291.637 -2131.637)\"><circle id=\"Ellipse_4\" data-name=\"Ellipse 4\" cx=\"21\" cy=\"21\" r=\"21\" transform=\"translate(291.637 2131.637)\" fill=\"#103961\"><\/circle><g id=\"verified_icon\" data-name=\"verified icon\" transform=\"translate(303.243 2143.242)\"><path id=\"Path_31227\" data-name=\"Path 31227\" d=\"M18.119,8.534a.945.945,0,0,0-1.159,0l-1.411,1.1a.944.944,0,0,1-.661.2l-1.775-.153a.945.945,0,0,0-.971.625l-.6,1.708a.941.941,0,0,1-.445.517L9.5,13.372a.945.945,0,0,0-.476,1.044l.409,1.778a.945.945,0,0,1-.1.671l-.888,1.59a.943.943,0,0,0,.162,1.132l1.293,1.271a.947.947,0,0,1,.281.619l.1,1.818a.945.945,0,0,0,.753.87l1.752.36a.944.944,0,0,1,.577.373l1.051,1.46a.943.943,0,0,0,1.111.327l1.659-.651a.944.944,0,0,1,.691,0l1.659.651a.941.941,0,0,0,1.11-.327l1.052-1.46a.942.942,0,0,1,.576-.373l1.753-.36a.946.946,0,0,0,.753-.87l.1-1.818a.943.943,0,0,1,.281-.619l1.293-1.271a.943.943,0,0,0,.162-1.132l-.888-1.59a.945.945,0,0,1-.1-.671l.408-1.778a.943.943,0,0,0-.475-1.044l-1.588-.848a.941.941,0,0,1-.445-.517L22.938,10.3a.943.943,0,0,0-.97-.625l-1.776.153a.944.944,0,0,1-.66-.2Zm3.806,6.841a.921.921,0,0,0-1.4-1.191l-4.03,4.75L14.518,16.9A.921.921,0,1,0,13.2,18.183l3.384,3.491Z\" transform=\"translate(-8.333 -8.335)\" fill=\"#f8f8f8\" fill-rule=\"evenodd\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Challenge assumptions and strengthen validation<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-222ec9ee elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"222ec9ee\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-107580f4\" data-id=\"107580f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0b4e78a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b4e78a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-65febff\" data-id=\"65febff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e987ef7 elementor-position-left pi-rounded-img elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"6e987ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/timeicon.png\" class=\" attachment-full size-full wp-image-9004111224740415\" alt=\"time icon\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">2 Hours<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a7fea9d\" data-id=\"a7fea9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c9dfa2a elementor-position-left pi-rounded-img elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"3c9dfa2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/flexible-formats.png\" class=\" attachment-full size-full wp-image-9004111224740414\" alt=\"flexible format icon\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Live Workshop <\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5fd1255\" data-id=\"5fd1255\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59a1a802 elementor-position-left pi-rounded-img elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"59a1a802\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/exam-icon.png\" class=\" attachment-full size-full wp-image-9004111224740413\" alt=\"exam icon\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">No Prerequisites<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-23621c8 elementor-widget elementor-widget-text-editor\" data-id=\"23621c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tParticipant requirement: Bring a computer with internet access and access to an AI large language model of your choice.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1be6b18f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1be6b18f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-686f41c4\" data-id=\"686f41c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4afd849 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4afd849\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d023d35\" data-id=\"3d023d35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17345c34 elementor-widget elementor-widget-heading\" data-id=\"17345c34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI Accelerates. Judgment Decides.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d6e47e elementor-widget elementor-widget-text-editor\" data-id=\"23d6e47e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI can speed up the parts of product discovery that consume time: preparing an interview guide, organizing qualitative evidence and challenging an early pattern. It cannot replace direct customer conversations or decide which findings deserve action.<\/p><p><strong>In Product Discovery with AI, you will practice a complete workflow from assumption through validation. Work through a qualitative case study, build each discovery artifact, and learn where AI helps, where it can mislead you, and where human judgment must lead.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59bd7090 elementor-widget elementor-widget-button\" data-id=\"59bd7090\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/learn.pragmaticinstitute.com\/learn\/courses\/107\/product-discovery-with-ai\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enroll Now &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58171f1c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"58171f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-421b0f33\" data-id=\"421b0f33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44193b3f elementor-widget elementor-widget-image\" data-id=\"44193b3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"283\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Product-training.jpg\" class=\" attachment-large size-large wp-image-9004111224740420\" alt=\"product training\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Product-training.jpg 477w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Product-training-300x178.jpg 300w\" sizes=\"(max-width: 477px) 100vw, 477px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-626482be elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"626482be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pi-framework\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Prepare for Stronger Customer Conversations<\/span>\n  <\/div>\n\n  <ul class=\"pi-framework__list\">\n     <li>Develop testable assumptions before customer conversations.<\/li>\n<li>Use AI to develop structured interview guides. <\/li>\n<li>Minimize confirmation bias and reduce hallucinated outputs.<\/li>\n  <\/ul>\n<\/div>\n<div class=\"pi-framework\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Find Patterns in Market Evidence<\/span>\n  <\/div>\n\n  <ul class=\"pi-framework__list\">\n    <li>Organize qualitative evidence with AI-assisted synthesis and affinity mapping.<\/li>\n<li>Surface themes across interviews and other market inputs.<\/li>\n<li>Examine contradictory evidence that challenges emerging patterns.<\/li>\n  <\/ul>\n<\/div>\n<div class=\"pi-framework\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Build a Defensible Problem Statement<\/span>\n  <\/div>\n\n  <ul class=\"pi-framework__list\">\n      <li>Transform customer evidence into a clear, evidence-based Market Problem statement.<\/li>\n<li>Separate what the research supports from what it only suggests.<\/li>\n<li>Use AI to challenge assumptions and emerging conclusions.<\/li>\n  <\/ul>\n<\/div>\n<div class=\"pi-framework\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Know When AI Should Step Back<\/span>\n  <\/div>\n\n  <ul class=\"pi-framework__list\">\n<li>Recognize which discovery activities AI can accelerate and which require human interaction.<\/li>\n<li>Catch confirmation bias, hallucinated output and false confidence before they shape a decision.<\/li>\n<li>Leave with a validation plan grounded in customer evidence and human judgment.<\/li>\n\n  <\/ul>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f31151 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-accordion\" data-id=\"63f31151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1671\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1671\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Prepare for Stronger Customer Conversations<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1671\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1671\"><ul><li>Develop testable assumptions before customer conversations.<\/li><li>Use AI to develop structured interview guides.<\/li><li>Minimize confirmation bias and reduce hallucinated outputs<strong>.<\/strong><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1672\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1672\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Find Patterns in Market Evidence<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1672\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1672\"><ul><li>Organize qualitative evidence with AI-assisted synthesis and affinity mapping.<\/li><li>Surface themes across interviews and other market inputs.<\/li><li>Examine contradictory evidence that challenges emerging patterns.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1673\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1673\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Build a Defensible Problem Statement<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1673\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1673\"><ul><li>Transform customer evidence into a clear, evidence-based Market Problem statement.<\/li><li>Separate what the research supports from what it only suggests.<\/li><li>Use AI to challenge assumptions and emerging conclusions.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1674\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1674\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Know When AI Should Step Back<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1674\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1674\"><ul><li>Recognize which discovery activities AI can accelerate and which require human interaction.<\/li><li>Catch confirmation bias, hallucinated output and false confidence before they shape a decision.<\/li><li>Leave with a validation plan grounded in customer evidence and human judgment.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2553b03 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2553b03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc30c33 elementor-widget elementor-widget-heading\" data-id=\"6bc30c33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Included in Product Discovery with AI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-36185b15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36185b15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-69db39b8\" data-id=\"69db39b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d2664de elementor-widget elementor-widget-html\" data-id=\"4d2664de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pi-framework pi-framework--tools\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Templates and Tools<\/span>\n  <\/div>\n\n  <div class=\"pi-framework__body\">\n    <p class=\"pi-framework__intro\">Build a complete discovery set during the workshop and reuse the workflow in future discovery cycles.<\/p>\n    <div class=\"pi-framework__rule\"><\/div>\n<div class=\"row\">\n<div class=\"col-md-6\">\n        <ul class=\"pi-framework__list\">\n            <li>Assumption \/ Hypothesis Map<\/li>\n<li>AI-Assisted Interview Guide<\/li>\n<li>Synthesis & Affinity Grid<\/li>\n    <\/ul>\n<\/div>\n<div class=\"col-md-6\">\n        <ul class=\"pi-framework__list\">\n<li>Evidence-Based Market Problem Statement<\/li>\n<li>\tMarket Problem Validation Plan<\/li>\n    <\/ul>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2dfbee53\" data-id=\"2dfbee53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e7db34 elementor-widget elementor-widget-html\" data-id=\"2e7db34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pi-framework pi-framework--tools\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Worksheets and  Resources Included<\/span>\n  <\/div>\n\n  <div class=\"pi-framework__body\">\n    <p class=\"pi-framework__intro\">Use these resources during the hands-on activities, then keep them for your next discovery cycle.<\/p>\n    <div class=\"pi-framework__rule\"><\/div>\n<div class=\"row\">\n<div class=\"col-md-6\">\n        <ul class=\"pi-framework__list\">\n            <li>Guided Prompt Library<\/li>\n<li>Qualitative Case Study Materials<\/li>\n\n    <\/ul>\n<\/div>\n<div class=\"col-md-6\">\n        <ul class=\"pi-framework__list\">\n<li>Workshop materials delivered through the Pragmatic Learning Hub<\/li>\n<li>Access to the Pragmatic Alumni Community<\/li>\n    <\/ul>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d408a0 elementor-hidden-tablet elementor-hidden-tablet_extra elementor-widget elementor-widget-html\" data-id=\"59d408a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pi-framework pi-framework--tools\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Who is it for?<\/span>\n  <\/div>\n   <div class=\"pi-framework__body1\">\n<div class=\"pi-label-grid pi-label-grid--3\">\n  <ul class=\"pi-label-grid__list\">\n    <li class=\"pi-label-grid__item\">Product Managers<\/li>\n    <li class=\"pi-label-grid__item\">Product Marketers<\/li>\n    <li class=\"pi-label-grid__item\">Product Teams<\/li>\n  <\/ul>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48debaac elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"48debaac\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"pi-brag-bar\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"104\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-1024x104.png\" class=\" attachment-large size-large wp-image-9004111224740439\" alt=\"Trusted by: autodesk, oracle, intel, salesforce, sap\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-1024x104.png 1024w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-300x30.png 300w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-768x78.png 768w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-600x61.png 600w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar.png 1053w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3df3ec74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3df3ec74\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a81f02f\" data-id=\"2a81f02f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4904735b elementor-widget elementor-widget-heading\" data-id=\"4904735b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Give your team essential product skills they need<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-33ad37bf elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33ad37bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7b6cf45a\" data-id=\"7b6cf45a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a9b5af3 elementor-widget elementor-widget-image\" data-id=\"4a9b5af3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"159\" height=\"130\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/training-badge.png\" class=\" attachment-large size-large wp-image-9004111224740501\" alt=\"training badge\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3ce73c6a\" data-id=\"3ce73c6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-388c6bfc elementor-widget elementor-widget-heading\" data-id=\"388c6bfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Training for Product Teams<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-28e354c3\" data-id=\"28e354c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a6d15d7 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"4a6d15d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/team\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c894f9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c894f9f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-272ca2e8\" data-id=\"272ca2e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-392203ff elementor-widget elementor-widget-html\" data-id=\"392203ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"pi-section-title\">\n  <span class=\"pi-extend pi-extend--left\">The Framework Behind Better Product Decisions<\/span>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8e7fae1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e7fae1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3498e442\" data-id=\"3498e442\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2db694ac elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"2db694ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"276\" height=\"208\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2023\/09\/Framework.png\" class=\" attachment-full size-full wp-image-9004111224729677\" alt=\"Pragmatic Framework\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Thousands of companies use the Pragmatic Framework to ensure their products are strategically positioned for success. Download it to learn a repeatable approach to building products that customers want.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f0aeb36 elementor-hidden-tablet elementor-hidden-tablet_extra elementor-widget elementor-widget-html\" data-id=\"4f0aeb36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t  <div class=\"pi-framework__header1\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title1\">Key framework concepts: <\/span>\n  <\/div>\n  <br \/>\n<div class=\"pi-label-grid pi-label-grid--2\">\n  <ul class=\"pi-label-grid__list\">\n    <li class=\"pi-label-grid__item\">Market Problems<\/li>\n    <li class=\"pi-label-grid__item\">Win\/Loss Analysis<\/li>\n    <li class=\"pi-label-grid__item\">Asset Assessment<\/li>\n    <li class=\"pi-label-grid__item\">Positioning<\/li>\n  <\/ul>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642adbf1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"642adbf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/framework\/#download-framework\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the Framework eBook<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-133579ba elementor-hidden-mobile\" data-id=\"133579ba\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7aae6b66 elementor-widget elementor-widget-image\" data-id=\"7aae6b66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjkwMDQxMTEyMjQ3MzI4NjMiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-1024x578.jpg\" class=\" attachment-large size-large wp-image-9004111224732867\" alt=\"Pragmatic Foundations course video thumbnail\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-1024x578.jpg 1024w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-300x169.jpg 300w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-768x434.jpg 768w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-150x85.jpg 150w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-600x339.jpg 600w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54ad4206 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54ad4206\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e12ec9a\" data-id=\"4e12ec9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56556e9 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"56556e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">See if Product Discovery with AI is right for you-download the complete syllabus.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e35b9cb elementor-align-left elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"e35b9cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#download-syllabus\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Syllabus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5329847c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5329847c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4fe8cf90\" data-id=\"4fe8cf90\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-382e4b95 elementor-widget elementor-widget-image\" data-id=\"382e4b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"554\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-1024x554.png\" class=\" attachment-large size-large wp-image-9004111224740505\" alt=\"Pragmatic Institute Product Instructors\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-1024x554.png 1024w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-300x162.png 300w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-768x415.png 768w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-600x324.png 600w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors.png 1202w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-50cc2de8\" data-id=\"50cc2de8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69094ca5 elementor-widget elementor-widget-heading\" data-id=\"69094ca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn From Product Leaders<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e2f087 elementor-widget elementor-widget-text-editor\" data-id=\"7e2f087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur instructors have led product teams at companies like IBM, Dell, Cisco, Texas Instruments, and other notable organizations. The experience they gained building, launching, and scaling products in the real world is shared with you in the classroom. Join them and peers to learn in a supportive, highly practical, and hands-on learning environment. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26a31a28 elementor-tablet-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"26a31a28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/instructors\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More About the Pragmatic Instructors<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6403e863 texture-overlay elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6403e863\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34affee9\" data-id=\"34affee9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a71360f elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"7a71360f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product Discovery with AI is just the beginning.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2355243f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"2355243f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This AI Agent workshop is a stand-alone workshop, but we have certifications that can help you reach your career and learning goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1286313a elementor-align-center elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"1286313a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/certifications\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Certifications<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4e4654b5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4e4654b5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-70b6a7a\" data-id=\"70b6a7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a9542de elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"6a9542de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"244\" height=\"244\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2021\/10\/PI_certifications-1.png\" class=\" attachment-large size-large wp-image-9004111222890720\" alt=\"Pragmatic Institute Certifications\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2021\/10\/PI_certifications-1.png 244w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2021\/10\/PI_certifications-1-150x150.png 150w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2021\/10\/PI_certifications-1-230x230.png 230w\" sizes=\"(max-width: 244px) 100vw, 244px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-601dbd69 elementor-widget elementor-widget-heading\" data-id=\"601dbd69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AI Product Management Certifications<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e6ee83 elementor-widget elementor-widget-text-editor\" data-id=\"18e6ee83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Want to future-proof your career? We offer AI training for product managers and product marketers to help you take charge of your career.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-273b000c course-tile\" data-id=\"273b000c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a5550ea elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"5a5550ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"622\" height=\"594\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/ai-product-management-certification-badge.png\" class=\" attachment-large size-large wp-image-9004111224740102\" alt=\"AI for product management certification badge\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/ai-product-management-certification-badge.png 622w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/ai-product-management-certification-badge-300x286.png 300w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/ai-product-management-certification-badge-600x573.png 600w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-414b1fae elementor-widget elementor-widget-heading\" data-id=\"414b1fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">AI Product Management Expert Certification<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-669f17b2 elementor-widget elementor-widget-text-editor\" data-id=\"669f17b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Build AI literacy, hands-on skills and strategic judgment to bring responsible, high-impact AI solutions into your product practice.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e9eab9c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4e9eab9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/ai-product-management-expert-certification\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-134d39cf course-tile\" data-id=\"134d39cf\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75ead1c8 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"75ead1c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"611\" height=\"588\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/ai-product-marketing-certification-badge.png\" class=\" attachment-large size-large wp-image-9004111224740103\" alt=\"AI for product marketing certification badge\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/ai-product-marketing-certification-badge.png 611w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/ai-product-marketing-certification-badge-300x289.png 300w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/ai-product-marketing-certification-badge-600x577.png 600w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c1c99a3 elementor-widget elementor-widget-heading\" data-id=\"2c1c99a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">AI Product Marketing Expert Certification<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2403194 elementor-widget elementor-widget-text-editor\" data-id=\"2403194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don\u2019t just follow the AI trend, lead it with precision messaging and smart strategy a market-first mindset.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17957a09 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"17957a09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/ai-product-marketing-expert-certification\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1202bfae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1202bfae\" data-element_type=\"section\" data-e-type=\"section\" id=\"download-syllabus\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20207302\" data-id=\"20207302\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9849274 elementor-widget elementor-widget-html\" data-id=\"9849274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"pi-syllabus\" data-embed-url=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/08\/Product-Discovery-with-AI-Syllabus.pdf\" hidden><\/div>\n<div id=\"pi-syllabus-title\">Product Discovery with AI Workshop Syllabus<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d4f2f7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"24d4f2f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58ba617f elementor-widget elementor-widget-heading\" data-id=\"58ba617f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Download Product Discovery with AI Workshop Syllabus<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302ba6c6 elementor-widget elementor-widget-text-editor\" data-id=\"302ba6c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tComplete the form and your syllabus download link will be sent to your email.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fee4ec6 elementor-widget elementor-widget-html\" data-id=\"fee4ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- HubSpot Developer Embed (new editor) -->\n<script src=\"https:\/\/js-na2.hsforms.net\/forms\/embed\/developer\/243179942.js\" defer><\/script>\n\n<div id=\"hubspot-form-container\"\n     class=\"hs-form-html\"\n     data-region=\"na2\"\n     data-form-id=\"a0a041ba-cd17-4aa4-89c3-1d9746b32188\"\n     data-portal-id=\"243179942\">\n<\/div>\n\n<!-- Fallback message -->\n<div id=\"form-fallback\" style=\"display:none; margin-top:1rem; color:orange; text-align:center;\">\n  If you don\u2019t see the form, you might be using a private browser window. Please open this page in a regular window.\n<\/div>\n\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n  \/\/ Wait until Elementor content is present before adding HubSpot hook\n  function waitForSyllabusData(startTime) {\n    \/\/ URL source via JetEngine data attribute:\n    \/\/ <div id=\"pi-syllabus\" data-embed-url=\"...\"><\/div>\n    const src = document.querySelector('#pi-syllabus');\n    const syllabusURL = src?.dataset?.embedUrl?.trim();\n\n    \/\/ Course name\n    const titleEl = document.querySelector('#pi-syllabus-title');\n    const syllabusTitle = titleEl?.textContent?.trim();\n\n    if (syllabusURL && syllabusTitle) {\n      \/\/ When HS form is ready, set hidden fields via HubSpotFormsV4\n      window.addEventListener('hs-form-event:on-ready', function(event) {\n        if (!window.HubSpotFormsV4) return;\n        const form = HubSpotFormsV4.getFormFromEvent(event);\n        if (!form) return;\n\n        form.setFieldValue('0-1\/course_syllabus_url', syllabusURL);\n        form.setFieldValue('0-1\/course_syllabus_name', syllabusTitle);\n      });\n\n      \/\/ Fallback check: only show if form didn't render\n      setTimeout(() => {\n        const container = document.querySelector('#hubspot-form-container');\n        const hasForm = container && (container.querySelector('.hs-form') || container.querySelector('.hsfc-Form'));\n        if (!hasForm) {\n          document.getElementById('form-fallback').style.display = 'block';\n        }\n      }, 3500);\n\n    } else {\n      \/\/ Retry until 10 seconds max\n      if (!startTime) startTime = Date.now();\n      if (Date.now() - 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You will need a computer with internet access and access to an AI large language model of your choice.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3052\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-3052\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-grip-lines\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-grip-lines-vertical\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Does Product Discovery with AI replace customer interviews?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3052\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-3052\"><p>No. The workshop teaches you to use AI before and after direct customer conversations. AI can help prepare research, organize evidence and challenge conclusions, but customer engagement and human judgment remain essential.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3053\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-3053\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-grip-lines\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-grip-lines-vertical\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What AI tools are used in the workshop?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3053\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-3053\"><p>The workshop is tool-agnostic. Bring access to the AI large language model you already use or prefer. The workflow and guardrails are designed to transfer across tools.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3054\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-3054\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-grip-lines\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-grip-lines-vertical\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What will I leave with?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-3054\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-3054\"><p>You will complete an Assumption \/ Hypothesis Map, an AI-Assisted Interview Guide, a Synthesis &amp; Affinity Grid, an Evidence-Based Market Problem Statement and a Market Problem Validation Plan.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":9004111224741063,"template":"elementor_header_footer","class_list":["post-9004111224741026","pi-workshops","type-pi-workshops","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI Product Discovery Workshop | Pragmatic Institute<\/title>\n<meta name=\"description\" content=\"Build a repeatable AI product discovery workflow in a live two-hour workshop. 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