{"id":9004111224735300,"date":"2025-02-04T20:34:04","date_gmt":"2025-02-04T20:34:04","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/product\/?page_id=9004111224735300"},"modified":"2025-09-12T18:07:46","modified_gmt":"2025-09-12T18:07:46","slug":"framework-box-product-portfolio-x","status":"publish","type":"page","link":"https:\/\/www.pragmaticinstitute.com\/product\/framework\/product-portfolios\/","title":{"rendered":"Framework Box &#8211; Product Portfolio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9004111224735300\" class=\"elementor elementor-9004111224735300\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f0e6509 elementor-section-full_width hero-section elementor-section-height-default elementor-section-height-default\" data-id=\"2f0e6509\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5458a98c\" data-id=\"5458a98c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6181daa5 navigation elementor-widget elementor-widget-html\" data-id=\"6181daa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href=\"\/product\/\">PRODUCT<\/a> \/ <a href=\"\/resources\/\" id=\"not-active\">RESOURCES<\/a> \/ <a href=\"\/product\/framework\/\">FRAMEWORK<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1355401 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1355401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Product Portfolio<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-758f9ec1 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"758f9ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a literal sense, a product portfolio is the group of products a company offers to the market. Since products should always seek to solve market problems, by extension, product portfolios are collections of products that solve market problems. Since similar products are often grouped into portfolios, product portfolios should be managed like products themselves. That involves creating portfolio business plans, positioning statements, and market requirements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb0d270 elementor-section-full_width elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"cb0d270\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c97af8a\" data-id=\"7c97af8a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b396a73 elementor-widget elementor-widget-image\" data-id=\"2b396a73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"67\" height=\"86\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2021\/11\/quote-white-c.png\" class=\" attachment-large size-large wp-image-9004111222960312\" alt=\"white quotation marks\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465324fd elementor-widget elementor-widget-heading\" data-id=\"465324fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Product portfolios should be managed like products themselves.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-500c346a elementor-widget elementor-widget-image\" data-id=\"500c346a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"32\" height=\"25\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2025\/02\/quote_close_w.png\" class=\" attachment-large size-large wp-image-9004111224735226\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f2e8612\" data-id=\"f2e8612\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-468dc690 elementor-widget elementor-widget-heading\" data-id=\"468dc690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the benefits of product portfolio management?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11b0d072 elementor-widget elementor-widget-text-editor\" data-id=\"11b0d072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Product portfolios can improve the efficiency and effectiveness of product management because they enable teams to allocate resources to similar products. The benefits of portfolio product management include:<\/p><ul><li>Encourages new ideas and learning<\/li><li>Frees up resources<\/li><li>Reduces risk<\/li><li>Simplifies the sales process<\/li><li>Improves competitiveness<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a2533f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6a2533f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35ace1d5\" data-id=\"35ace1d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-546f2072 elementor-widget elementor-widget-heading\" data-id=\"546f2072\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the challenges of product portfolio management?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f4cca7 elementor-widget elementor-widget-text-editor\" data-id=\"18f4cca7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Managing product portfolios presents unique challenges. That\u2019s because portfolio managers must meet goals today while planning for tomorrow, requiring them to allocate resources for short-term and long-term goals. Furthermore, managing products at different life cycle stages requires product managers to support and generate revenue from existing products while innovating future products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6d5a6934 elementor-hidden-mobile\" data-id=\"6d5a6934\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b4d65c7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7b4d65c7\" data-element_type=\"section\" data-e-type=\"section\" id=\"framework-download\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b8e151e\" data-id=\"1b8e151e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79f9f774 elementor-widget elementor-widget-heading\" data-id=\"79f9f774\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Download The Pragmatic Framework<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41dd377 elementor-widget elementor-widget-text-editor\" data-id=\"41dd377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Managing product portfolios is an exciting challenge for any product professional. Product portfolios are one of the fundamental product concepts that we explore in the Pragmatic Framework, the philosophy underlying all courses and certifications we offer. To go deeper, download your copy of the Pragmatic Framework today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50aa868 elementor-widget elementor-widget-html\" data-id=\"50aa868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/js-na2.hsforms.net\/forms\/embed\/developer\/243179942.js\" defer><\/script>\n<div id=\"hubspot-form-container\" class=\"hs-form-html\" data-region=\"na2\" data-form-id=\"c639e692-bb9a-4ced-8068-d7df1675634b\" data-portal-id=\"243179942\"><\/div>\n\n<!-- Fallback message -->\n<div id=\"form-fallback\" style=\"display:none; margin-top:1rem; text-align:center; color:orange;\">\n  If you don\u2019t see the form, you might be using a private browser window. Please open this page in a regular window.\n<\/div>\n\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n  \/\/ Wait a bit for HubSpot script to render the form\n  setTimeout(() => {\n    const container = document.querySelector('#hubspot-form-container');\n    const hasForm = container && container.querySelector('form.hsfc-Form');\n    if (!hasForm) {\n      document.getElementById('form-fallback').style.display = 'block';\n    }\n  }, 3500); \n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-793604c6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"793604c6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77427b19\" data-id=\"77427b19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2062f184 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"2062f184\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Have A Question?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae20e25 elementor-widget__width-auto elementor-mobile-align-center elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"3ae20e25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact-us\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PRODUCT \/ RESOURCES \/ FRAMEWORK Product Portfolio In a literal sense, a product portfolio is the group of products a company offers to the market. Since products should always seek to solve market problems, by extension, product portfolios are collections of products that solve market problems. Since similar products are often grouped into portfolios, product [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9004111223156341,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"p-page-lifecycle":[],"vertical":[],"class_list":["post-9004111224735300","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Complete Guide to Product Portfolios | Pragmatic Institute<\/title>\n<meta name=\"description\" content=\"Even more important than any one single product \u2014 no matter how successful \u2014 is a company\u2019s product portfolio as a whole.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/product-portfolios\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Complete Guide to Product Portfolios | Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"Even more important than any one single product \u2014 no matter how successful \u2014 is a company\u2019s product portfolio as a whole.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/product-portfolios\/\" \/>\n<meta property=\"og:site_name\" content=\"Pragmatic Institute - Product\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-12T18:07:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2022\/03\/ppm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1092\" \/>\n\t<meta property=\"og:image:height\" content=\"582\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/product-portfolios\/\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/product-portfolios\/\",\"name\":\"The Complete Guide to Product Portfolios | Pragmatic Institute\",\"isPartOf\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/product\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/product-portfolios\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/product-portfolios\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2022\/03\/ppm.jpg\",\"datePublished\":\"2025-02-04T20:34:04+00:00\",\"dateModified\":\"2025-09-12T18:07:46+00:00\",\"description\":\"Even more important than any one single product \u2014 no matter how successful \u2014 is a company\u2019s product portfolio as a whole.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/product-portfolios\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/product-portfolios\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/product-portfolios\/#primaryimage\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2022\/03\/ppm.jpg\",\"contentUrl\":\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2022\/03\/ppm.jpg\",\"width\":1092,\"height\":582,\"caption\":\"Product Portfolio\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/product-portfolios\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pragmaticinstitute.com\/product\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Framework Box &#8211; 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