{"id":9004111224735280,"date":"2025-02-04T19:31:50","date_gmt":"2025-02-04T19:31:50","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/product\/?page_id=9004111224735280"},"modified":"2025-09-12T18:06:22","modified_gmt":"2025-09-12T18:06:22","slug":"framework-box-business-plans-2","status":"publish","type":"page","link":"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/","title":{"rendered":"Framework Box &#8211; Business Plans"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9004111224735280\" class=\"elementor elementor-9004111224735280\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2558d0de elementor-section-full_width hero-section elementor-section-height-default elementor-section-height-default\" data-id=\"2558d0de\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-679ae726\" data-id=\"679ae726\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1ddac9 navigation elementor-widget elementor-widget-html\" data-id=\"e1ddac9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href=\"\/product\/\">PRODUCT<\/a> \/ <a href=\"\/resources\/\" id=\"not-active\">RESOURCES<\/a> \/ <a href=\"\/product\/framework\/\">FRAMEWORK<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9641c elementor-widget elementor-widget-heading\" data-id=\"2a9641c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Product Business Plans<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-667a7333 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"667a7333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Product business plans are essential tools for evaluating the viability of a new product or product release. They provide justification for a new product or product release, including details about potential and quantifiable risks. Leadership and investors use product business plans to help them make informed decisions about which ventures to fund and which to delay or terminate.\u202fAnd while they take different forms, they should all include some similar key pieces of information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ef7ae55 elementor-section-full_width elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"4ef7ae55\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54315841\" data-id=\"54315841\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ad0d4c3 elementor-widget elementor-widget-image\" data-id=\"2ad0d4c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"67\" height=\"86\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2021\/11\/quote-white-c.png\" class=\" attachment-large size-large wp-image-9004111222960312\" alt=\"white quotation marks\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-664ba9f4 elementor-widget elementor-widget-heading\" data-id=\"664ba9f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">It\u2019s important that all business plans within an organization follow the same format and have the same objectives so they can be compared apples to apples.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d84e91 elementor-widget elementor-widget-image\" data-id=\"53d84e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"32\" height=\"25\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2025\/02\/quote_close_w.png\" class=\" attachment-large size-large wp-image-9004111224735226\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8e3e592\" data-id=\"8e3e592\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26f3dc89 elementor-widget elementor-widget-heading\" data-id=\"26f3dc89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Features All Product Business Plans Need<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2234647a elementor-widget elementor-widget-text-editor\" data-id=\"2234647a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Product business plans all serve the same purpose, and while they may take many forms, they all should:<\/p><ul><li>Document market problems you\u2019re trying to solve and why your company is best positioned to solve them.<\/li><li>Explain the business reason for developing the product.<\/li><li>Regularly track and update projects for accuracy and completeness<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-284dac64 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"284dac64\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b982c05\" data-id=\"6b982c05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53219004 elementor-widget elementor-widget-heading\" data-id=\"53219004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Product Business Plans are Important <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d11ffd3 elementor-widget elementor-widget-text-editor\" data-id=\"5d11ffd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While product business plans can serve many purposes, they are most commonly used to:<\/p><p><strong>Determine if a product is worth pursuing:<\/strong> A well-crafted business plan can give you a good idea of whether you have the expertise, market, budget and resources to succeed.<\/p><p><strong>Justify funding:<\/strong> One of the top reasons for creating a business plan to justify new or continued investment.<\/p><p><strong>Outline the development process:<\/strong> A product business plan serves as a blueprint that should be referenced frequently to ensure the project doesn\u2019t get too off track.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f83aff0 elementor-hidden-mobile\" data-id=\"f83aff0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66a17f7f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"66a17f7f\" data-element_type=\"section\" data-e-type=\"section\" id=\"framework-download\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-113c1bed\" data-id=\"113c1bed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b072069 elementor-widget elementor-widget-heading\" data-id=\"6b072069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Download The Pragmatic Framework<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c27482 elementor-widget elementor-widget-text-editor\" data-id=\"50c27482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Want to learn more about Business Plans and their essential role in the Pragmatic approach to product? Download the Pragmatic Framework, which explores key concepts in product management and marketing, from market research through development and into product life cycle support.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c93d7 elementor-widget elementor-widget-html\" data-id=\"e3c93d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script src=\"https:\/\/js-na2.hsforms.net\/forms\/embed\/developer\/243179942.js\" defer><\/script>\n<div id=\"hubspot-form-container\" class=\"hs-form-html\" data-region=\"na2\" data-form-id=\"c639e692-bb9a-4ced-8068-d7df1675634b\" data-portal-id=\"243179942\"><\/div>\n\n<!-- Fallback message -->\n<div id=\"form-fallback\" style=\"display:none; margin-top:1rem; text-align:center; color:orange;\">\n  If you don\u2019t see the form, you might be using a private browser window. Please open this page in a regular window.\n<\/div>\n\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n  \/\/ Wait a bit for HubSpot script to render the form\n  setTimeout(() => {\n    const container = document.querySelector('#hubspot-form-container');\n    const hasForm = container && container.querySelector('form.hsfc-Form');\n    if (!hasForm) {\n      document.getElementById('form-fallback').style.display = 'block';\n    }\n  }, 3500); \n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dc416d1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5dc416d1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bce5de\" data-id=\"8bce5de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b6a20d7 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"6b6a20d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Have A Question?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a454f30 elementor-widget__width-auto elementor-mobile-align-center elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"7a454f30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/contact-us\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PRODUCT \/ RESOURCES \/ FRAMEWORK Product Business Plans Product business plans are essential tools for evaluating the viability of a new product or product release. They provide justification for a new product or product release, including details about potential and quantifiable risks. Leadership and investors use product business plans to help them make informed decisions [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9004111223476499,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"p-page-lifecycle":[],"vertical":[],"class_list":["post-9004111224735280","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Business Plans 101 - Pragmatic Institute<\/title>\n<meta name=\"description\" content=\"Product business plans remain essential tools for evaluating the viability of a new product. Check out the ultimate guide to developing a strategic plan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Business Plans 101 - Pragmatic Institute\" \/>\n<meta property=\"og:description\" content=\"Product business plans remain essential tools for evaluating the viability of a new product. Check out the ultimate guide to developing a strategic plan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/\" \/>\n<meta property=\"og:site_name\" content=\"Pragmatic Institute - Product\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-12T18:06:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2022\/06\/updatebusinessplan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/\",\"name\":\"Product Business Plans 101 - Pragmatic Institute\",\"isPartOf\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/product\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2022\/06\/updatebusinessplan.jpg\",\"datePublished\":\"2025-02-04T19:31:50+00:00\",\"dateModified\":\"2025-09-12T18:06:22+00:00\",\"description\":\"Product business plans remain essential tools for evaluating the viability of a new product. Check out the ultimate guide to developing a strategic plan.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/#primaryimage\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2022\/06\/updatebusinessplan.jpg\",\"contentUrl\":\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2022\/06\/updatebusinessplan.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"business plans\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pragmaticinstitute.com\/product\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Framework Box &#8211; Business Plans\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/product\/#website\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/product\/\",\"name\":\"Pragmatic Institute\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/product\/#organization\"},\"alternateName\":\"Pragmatic\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pragmaticinstitute.com\/product\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/product\/#organization\",\"name\":\"Pragmatic Institute\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/product\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pragmaticinstitute.com\/product\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2021\/10\/The_Pragmatic_Institute_Stacked_Logo.png\",\"contentUrl\":\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2021\/10\/The_Pragmatic_Institute_Stacked_Logo.png\",\"width\":216,\"height\":224,\"caption\":\"Pragmatic Institute\"},\"image\":{\"@id\":\"https:\/\/www.pragmaticinstitute.com\/product\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Product Business Plans 101 - Pragmatic Institute","description":"Product business plans remain essential tools for evaluating the viability of a new product. Check out the ultimate guide to developing a strategic plan.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/","og_locale":"en_US","og_type":"article","og_title":"Product Business Plans 101 - Pragmatic Institute","og_description":"Product business plans remain essential tools for evaluating the viability of a new product. Check out the ultimate guide to developing a strategic plan.","og_url":"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/","og_site_name":"Pragmatic Institute - Product","article_modified_time":"2025-09-12T18:06:22+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2022\/06\/updatebusinessplan.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/","url":"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/","name":"Product Business Plans 101 - Pragmatic Institute","isPartOf":{"@id":"https:\/\/www.pragmaticinstitute.com\/product\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/#primaryimage"},"image":{"@id":"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2022\/06\/updatebusinessplan.jpg","datePublished":"2025-02-04T19:31:50+00:00","dateModified":"2025-09-12T18:06:22+00:00","description":"Product business plans remain essential tools for evaluating the viability of a new product. Check out the ultimate guide to developing a strategic plan.","breadcrumb":{"@id":"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/#primaryimage","url":"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2022\/06\/updatebusinessplan.jpg","contentUrl":"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2022\/06\/updatebusinessplan.jpg","width":1920,"height":1080,"caption":"business plans"},{"@type":"BreadcrumbList","@id":"https:\/\/www.pragmaticinstitute.com\/product\/framework\/business-plans\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pragmaticinstitute.com\/product\/"},{"@type":"ListItem","position":2,"name":"Framework Box &#8211; Business Plans"}]},{"@type":"WebSite","@id":"https:\/\/www.pragmaticinstitute.com\/product\/#website","url":"https:\/\/www.pragmaticinstitute.com\/product\/","name":"Pragmatic Institute","description":"","publisher":{"@id":"https:\/\/www.pragmaticinstitute.com\/product\/#organization"},"alternateName":"Pragmatic","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pragmaticinstitute.com\/product\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pragmaticinstitute.com\/product\/#organization","name":"Pragmatic Institute","url":"https:\/\/www.pragmaticinstitute.com\/product\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pragmaticinstitute.com\/product\/#\/schema\/logo\/image\/","url":"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2021\/10\/The_Pragmatic_Institute_Stacked_Logo.png","contentUrl":"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2021\/10\/The_Pragmatic_Institute_Stacked_Logo.png","width":216,"height":224,"caption":"Pragmatic Institute"},"image":{"@id":"https:\/\/www.pragmaticinstitute.com\/product\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.pragmaticinstitute.com\/product\/wp-json\/wp\/v2\/pages\/9004111224735280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pragmaticinstitute.com\/product\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pragmaticinstitute.com\/product\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/product\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/product\/wp-json\/wp\/v2\/comments?post=9004111224735280"}],"version-history":[{"count":0,"href":"https:\/\/www.pragmaticinstitute.com\/product\/wp-json\/wp\/v2\/pages\/9004111224735280\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/product\/wp-json\/wp\/v2\/media\/9004111223476499"}],"wp:attachment":[{"href":"https:\/\/www.pragmaticinstitute.com\/product\/wp-json\/wp\/v2\/media?parent=9004111224735280"}],"wp:term":[{"taxonomy":"p-page-lifecycle","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/product\/wp-json\/wp\/v2\/p-page-lifecycle?post=9004111224735280"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/www.pragmaticinstitute.com\/product\/wp-json\/wp\/v2\/vertical?post=9004111224735280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}