{"id":9004111224740762,"date":"2026-06-29T15:13:16","date_gmt":"2026-06-29T15:13:16","guid":{"rendered":"https:\/\/www.pragmaticinstitute.com\/product\/?post_type=courses&#038;p=9004111224740762"},"modified":"2026-08-10T20:20:55","modified_gmt":"2026-08-10T20:20:55","slug":"focus-x-2","status":"publish","type":"courses","link":"https:\/\/www.pragmaticinstitute.com\/product\/course\/focus\/","title":{"rendered":"Focus"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9004111224740762\" class=\"elementor elementor-9004111224740762\" data-elementor-post-type=\"courses\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dc0c3fb elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6dc0c3fb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6627c1a6\" data-id=\"6627c1a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67cb82f5 elementor-widget elementor-widget-heading\" data-id=\"67cb82f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pragmatic Institute<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-845c049 elementor-widget elementor-widget-heading\" data-id=\"845c049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Focus<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a80ad7d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4a80ad7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379612b2 elementor-widget elementor-widget-text-editor\" data-id=\"379612b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Learn how to evaluate market opportunities, align them with business strategy, and build compelling business cases that earn stakeholder support.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b2911d elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"8b2911d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/buy.pragmaticinstitute.com\/publish\/events\/eventlist?path=Product&#038;product=FCS&#038;dtype=online,In%20Person,On%20Demand&#038;range=all&#038;tz=EST#page-1\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enroll Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b8904da elementor-widget__width-auto elementor-widget elementor-widget-button\" data-id=\"5b8904da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/team\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Team Training<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-14184b91\" data-id=\"14184b91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-24ec7f9c pi-overflown-bg elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24ec7f9c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6fee9806\" data-id=\"6fee9806\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20a2252f elementor-widget elementor-widget-heading\" data-id=\"20a2252f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">This course includes: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0be19e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d0be19e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\"><g id=\"Group_34464\" data-name=\"Group 34464\" transform=\"translate(-291.637 -2131.637)\"><circle id=\"Ellipse_4\" data-name=\"Ellipse 4\" cx=\"21\" cy=\"21\" r=\"21\" transform=\"translate(291.637 2131.637)\" fill=\"#103961\"><\/circle><g id=\"verified_icon\" data-name=\"verified icon\" transform=\"translate(303.243 2143.242)\"><path id=\"Path_31227\" data-name=\"Path 31227\" d=\"M18.119,8.534a.945.945,0,0,0-1.159,0l-1.411,1.1a.944.944,0,0,1-.661.2l-1.775-.153a.945.945,0,0,0-.971.625l-.6,1.708a.941.941,0,0,1-.445.517L9.5,13.372a.945.945,0,0,0-.476,1.044l.409,1.778a.945.945,0,0,1-.1.671l-.888,1.59a.943.943,0,0,0,.162,1.132l1.293,1.271a.947.947,0,0,1,.281.619l.1,1.818a.945.945,0,0,0,.753.87l1.752.36a.944.944,0,0,1,.577.373l1.051,1.46a.943.943,0,0,0,1.111.327l1.659-.651a.944.944,0,0,1,.691,0l1.659.651a.941.941,0,0,0,1.11-.327l1.052-1.46a.942.942,0,0,1,.576-.373l1.753-.36a.946.946,0,0,0,.753-.87l.1-1.818a.943.943,0,0,1,.281-.619l1.293-1.271a.943.943,0,0,0,.162-1.132l-.888-1.59a.945.945,0,0,1-.1-.671l.408-1.778a.943.943,0,0,0-.475-1.044l-1.588-.848a.941.941,0,0,1-.445-.517L22.938,10.3a.943.943,0,0,0-.97-.625l-1.776.153a.944.944,0,0,1-.66-.2Zm3.806,6.841a.921.921,0,0,0-1.4-1.191l-4.03,4.75L14.518,16.9A.921.921,0,1,0,13.2,18.183l3.384,3.491Z\" transform=\"translate(-8.333 -8.335)\" fill=\"#f8f8f8\" fill-rule=\"evenodd\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Evaluate and prioritize opportunities using objective, market-driven criteria.  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\"><g id=\"Group_34464\" data-name=\"Group 34464\" transform=\"translate(-291.637 -2131.637)\"><circle id=\"Ellipse_4\" data-name=\"Ellipse 4\" cx=\"21\" cy=\"21\" r=\"21\" transform=\"translate(291.637 2131.637)\" fill=\"#103961\"><\/circle><g id=\"verified_icon\" data-name=\"verified icon\" transform=\"translate(303.243 2143.242)\"><path id=\"Path_31227\" data-name=\"Path 31227\" d=\"M18.119,8.534a.945.945,0,0,0-1.159,0l-1.411,1.1a.944.944,0,0,1-.661.2l-1.775-.153a.945.945,0,0,0-.971.625l-.6,1.708a.941.941,0,0,1-.445.517L9.5,13.372a.945.945,0,0,0-.476,1.044l.409,1.778a.945.945,0,0,1-.1.671l-.888,1.59a.943.943,0,0,0,.162,1.132l1.293,1.271a.947.947,0,0,1,.281.619l.1,1.818a.945.945,0,0,0,.753.87l1.752.36a.944.944,0,0,1,.577.373l1.051,1.46a.943.943,0,0,0,1.111.327l1.659-.651a.944.944,0,0,1,.691,0l1.659.651a.941.941,0,0,0,1.11-.327l1.052-1.46a.942.942,0,0,1,.576-.373l1.753-.36a.946.946,0,0,0,.753-.87l.1-1.818a.943.943,0,0,1,.281-.619l1.293-1.271a.943.943,0,0,0,.162-1.132l-.888-1.59a.945.945,0,0,1-.1-.671l.408-1.778a.943.943,0,0,0-.475-1.044l-1.588-.848a.941.941,0,0,1-.445-.517L22.938,10.3a.943.943,0,0,0-.97-.625l-1.776.153a.944.944,0,0,1-.66-.2Zm3.806,6.841a.921.921,0,0,0-1.4-1.191l-4.03,4.75L14.518,16.9A.921.921,0,1,0,13.2,18.183l3.384,3.491Z\" transform=\"translate(-8.333 -8.335)\" fill=\"#f8f8f8\" fill-rule=\"evenodd\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Leverage AI to assess market potential and strengthen business cases while avoiding common AI pitfalls.  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"42\" height=\"42\" viewBox=\"0 0 42 42\"><g id=\"Group_34464\" data-name=\"Group 34464\" transform=\"translate(-291.637 -2131.637)\"><circle id=\"Ellipse_4\" data-name=\"Ellipse 4\" cx=\"21\" cy=\"21\" r=\"21\" transform=\"translate(291.637 2131.637)\" fill=\"#103961\"><\/circle><g id=\"verified_icon\" data-name=\"verified icon\" transform=\"translate(303.243 2143.242)\"><path id=\"Path_31227\" data-name=\"Path 31227\" d=\"M18.119,8.534a.945.945,0,0,0-1.159,0l-1.411,1.1a.944.944,0,0,1-.661.2l-1.775-.153a.945.945,0,0,0-.971.625l-.6,1.708a.941.941,0,0,1-.445.517L9.5,13.372a.945.945,0,0,0-.476,1.044l.409,1.778a.945.945,0,0,1-.1.671l-.888,1.59a.943.943,0,0,0,.162,1.132l1.293,1.271a.947.947,0,0,1,.281.619l.1,1.818a.945.945,0,0,0,.753.87l1.752.36a.944.944,0,0,1,.577.373l1.051,1.46a.943.943,0,0,0,1.111.327l1.659-.651a.944.944,0,0,1,.691,0l1.659.651a.941.941,0,0,0,1.11-.327l1.052-1.46a.942.942,0,0,1,.576-.373l1.753-.36a.946.946,0,0,0,.753-.87l.1-1.818a.943.943,0,0,1,.281-.619l1.293-1.271a.943.943,0,0,0,.162-1.132l-.888-1.59a.945.945,0,0,1-.1-.671l.408-1.778a.943.943,0,0,0-.475-1.044l-1.588-.848a.941.941,0,0,1-.445-.517L22.938,10.3a.943.943,0,0,0-.97-.625l-1.776.153a.944.944,0,0,1-.66-.2Zm3.806,6.841a.921.921,0,0,0-1.4-1.191l-4.03,4.75L14.518,16.9A.921.921,0,1,0,13.2,18.183l3.384,3.491Z\" transform=\"translate(-8.333 -8.335)\" fill=\"#f8f8f8\" fill-rule=\"evenodd\"><\/path><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Create strategic roadmaps that align teams around product vision. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3071ae elementor-widget elementor-widget-button\" data-id=\"3f3071ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#upcoming-sessions\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See Upcoming Sessions &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7098be4d elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7098be4d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-719e1030\" data-id=\"719e1030\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66ae6f7d elementor-position-left pi-rounded-img elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"66ae6f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/timeicon.png\" class=\" attachment-full size-full wp-image-9004111224740415\" alt=\"time icon\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">7.5 Hours<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7d7b6\" data-id=\"7d7b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38de6ead elementor-position-left pi-rounded-img elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"38de6ead\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/flexible-formats.png\" class=\" attachment-full size-full wp-image-9004111224740414\" alt=\"flexible format icon\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Convenient Learning Formats<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2f6e79e7\" data-id=\"2f6e79e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f007687 elementor-position-left pi-rounded-img elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"f007687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/exam-icon.png\" class=\" attachment-full size-full wp-image-9004111224740413\" alt=\"exam icon\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">No Prerequisites but Foundations strongly recommended <\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3831c408 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3831c408\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-360e70b9\" data-id=\"360e70b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f3f3bd6 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3f3bd6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ecfa486\" data-id=\"ecfa486\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fe08548 elementor-widget elementor-widget-heading\" data-id=\"2fe08548\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Focus Overview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ddffb1 elementor-widget elementor-widget-text-editor\" data-id=\"20ddffb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choosing the right opportunities is one of the most important decisions product teams make. Focus gives you a proven, market-driven approach to evaluating opportunities and building stronger business cases.\u00a0<\/p><p><strong>You\u2019ll also learn how to use AI to assess market potential, validate assumptions, and make more confident investment decisions. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49e4bdb3 elementor-widget elementor-widget-button\" data-id=\"49e4bdb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#upcoming-sessions\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See Upcoming Sessions &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7712d021 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7712d021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-123a5333\" data-id=\"123a5333\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-169bfa42 elementor-widget elementor-widget-image\" data-id=\"169bfa42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"501\" height=\"282\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/06\/PI_design-system-_image-Focus.png\" class=\" attachment-full size-full wp-image-9004111224740822\" alt=\"product training\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/06\/PI_design-system-_image-Focus.png 501w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/06\/PI_design-system-_image-Focus-300x169.png 300w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/06\/PI_design-system-_image-Focus-150x85.png 150w\" sizes=\"(max-width: 501px) 100vw, 501px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-19fac583 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"19fac583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pi-framework\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Strategy <\/span>\n  <\/div>\n\n  <ul class=\"pi-framework__list\">\n<li>Determine whether market opportunities align with your organization's strategy.  <\/li>\n\n<li>Use the Strategy Matrix to evaluate opportunities with confidence.  <\/li>\n\n<li>Use AI to identify potential strategic misalignment before investing resources.  <\/li>\n  <\/ul>\n<\/div>\n<div class=\"pi-framework\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Opportunity Scoring <\/span>\n  <\/div>\n\n  <ul class=\"pi-framework__list\">\n<li>Score and compare opportunities using objective, consistent criteria.  <\/li>\n\n<li>Evaluate competitive landscape, market impact, and investment requirements.  <\/li>\n\n<li>Use AI to accelerate market research and strengthen opportunity evaluation.  <\/li>\n  <\/ul>\n<\/div>\n<div class=\"pi-framework\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Proposing to the Business <\/span>\n  <\/div>\n\n  <ul class=\"pi-framework__list\">\n<li>Build compelling market-driven business cases with the Product Canvas.  <\/li>\n\n<li>Evaluate market potential, revenue opportunities, and financial impact.  <\/li>\n\n<li>Use AI to estimate market size while recognizing its limitations and avoiding common pitfalls. <\/li> \n  <\/ul>\n<\/div>\n<div class=\"pi-framework\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Communicate <\/span>\n  <\/div>\n\n  <ul class=\"pi-framework__list\">\n<li>Build strategic roadmaps that align teams around product vision.   <\/li>\n\n<li>Differentiate roadmaps from release plans for effective stakeholder communication.   <\/li>\n\n<li>Use AI to identify the metrics that matter most to different stakeholders. <\/li> \n  <\/ul>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d832572 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-accordion\" data-id=\"1d832572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4951\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-4951\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Strategy <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4951\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-4951\"><ul><li>Determine whether market opportunities align with your organization&#8217;s strategy.<\/li><li>Use the Strategy Matrix to evaluate opportunities with confidence.<\/li><li>Use AI to identify potential strategic misalignment before investing resources.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4952\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-4952\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Opportunity Scoring <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4952\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-4952\"><ul><li>Score and compare opportunities using objective, consistent criteria.<\/li><li>Evaluate competitive landscape, market impact, and investment requirements.<\/li><li>Use AI to accelerate market research and strengthen opportunity evaluation.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4953\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-4953\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Proposing to the Business <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4953\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-4953\"><ul><li>Build compelling market-driven business cases with the Product Canvas.<\/li><li>Evaluate market potential, revenue opportunities, and financial impact.<\/li><li>Use AI to estimate market size while recognizing its limitations and avoiding common pitfalls.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4954\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-4954\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Communicate <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-4954\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-4954\"><ul><li>Build strategic roadmaps that align teams around product vision.<\/li><li>Differentiate roadmaps from release plans for effective stakeholder communication.<\/li><li>Use AI to identify the metrics that matter most to different stakeholders.<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ba29a1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"47ba29a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78096f84 elementor-widget elementor-widget-heading\" data-id=\"78096f84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Included in Focus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-178ab7a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"178ab7a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f877d0e\" data-id=\"2f877d0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45e374ee elementor-widget elementor-widget-html\" data-id=\"45e374ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pi-framework pi-framework--tools\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Templates and Tools<\/span>\n  <\/div>\n\n  <div class=\"pi-framework__body\">\n    <p class=\"pi-framework__intro\">Make smarter decisions with proven frameworks <\/p>\n    <div class=\"pi-framework__rule\"><\/div>\n<div class=\"row\">\n<div class=\"col-md-6\">\n        <ul class=\"pi-framework__list\">\n<li>Action Plan  <\/li>\n<li>Strategy Matrix <\/li> \n<li>Distinctive Competencies Worksheet  <\/li>\n<li>Competitive Landscape Worksheet  <\/li>\n    <\/ul>\n<\/div>\n<div class=\"col-md-6\">\n        <ul class=\"pi-framework__list\">\n <li>Insight Report  <\/li> \n <li>Competitive Analysis Worksheet  <\/li> \n <li>Market Discovery Document<\/li>   \n <li>Opportunity Scoring Spreadsheet  <\/li> \n    <\/ul>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-19f9d71\" data-id=\"19f9d71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1518fdc0 elementor-widget elementor-widget-html\" data-id=\"1518fdc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pi-framework pi-framework--tools\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Worksheets and  Resources Included<\/span>\n  <\/div>\n\n  <div class=\"pi-framework__body\">\n    <p class=\"pi-framework__intro\">Put concepts into practice with ready-to-use resources <\/p>\n    <div class=\"pi-framework__rule\"><\/div>\n<div class=\"row\">\n<div class=\"col-md-6\">\n        <ul class=\"pi-framework__list\">\n<li>Buy\/Build\/Partner Decision Tree  <\/li>\n<li>Buy\/Build\/Partner Worksheet <\/li> \n<li>Key Performance Indicators Worksheet  <\/li>\n\n    <\/ul>\n<\/div>\n<div class=\"col-md-6\">\n        <ul class=\"pi-framework__list\">\n<li>Release Plan Template  <\/li>\n<li>Release Plan Timeline Template  <\/li>\n<li>AI Use Cases for Focus <\/li>\n    <\/ul>\n<\/div>\n<\/div>\n\n  <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6b76d elementor-hidden-tablet elementor-hidden-tablet_extra elementor-widget elementor-widget-html\" data-id=\"b6b76d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pi-framework pi-framework--tools\">\n  <div class=\"pi-framework__header\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title\">Who is it for?<\/span>\n  <\/div>\n   <div class=\"pi-framework__body1\">\n<div class=\"pi-label-grid pi-label-grid--3\">\n  <ul class=\"pi-label-grid__list\">\n    <li class=\"pi-label-grid__item\">Product Managers<\/li>\n    <li class=\"pi-label-grid__item\">Senior Product Managers<\/li>\n    <li class=\"pi-label-grid__item\">Product Directors<\/li>\n    <li class=\"pi-label-grid__item\">Product Leaders<\/li>\n        <li class=\"pi-label-grid__item\">Product Owners<\/li>\n            <li class=\"pi-label-grid__item\">Portfolio Managers<\/li>\n  <\/ul>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e66dd99 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3e66dd99\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"pi-brag-bar\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"104\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-1024x104.png\" class=\" attachment-large size-large wp-image-9004111224740439\" alt=\"Trusted by: autodesk, oracle, intel, salesforce, sap\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-1024x104.png 1024w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-300x30.png 300w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-768x78.png 768w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar-600x61.png 600w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/Brag-bar.png 1053w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-469557c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"469557c5\" data-element_type=\"section\" data-e-type=\"section\" id=\"upcoming-sessions\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ce02564\" data-id=\"6ce02564\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10ca62af elementor-widget elementor-widget-heading\" data-id=\"10ca62af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Upcoming Sessions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-553a2153 elementor-widget elementor-widget-shortcode\" data-id=\"553a2153\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"pi-course-list\"><div class=\"pi-course-item row\">\n                <div class=\"col-md-3 col-sm-5\">\n                <p class=\"pi-course-top-header\">Upcoming Course<\/p>\n                <p class=\"pi-course-date\">\n                <\/p>\n                <p class=\"pi-course-sec-header teal\">\n                On-demand Delivery<\/p>\n                <\/div>\n                <div class=\"col-md-4 col-sm-7\">\n                <p class=\"pi-course-top-header\">Unlimited Access for One Year<\/p>\n                <p class=\"pi-course-time\">\n                \n                <\/p>\n                <p class=\"pi-course-sec-header\">\n                <p class=\"pi-course-sec-header\">Self-paced<\/p><\/p>\n                <\/div>\n                <div class=\"col-md-2 col-sm-4 col-xs-6\">\n                <p class=\"pi-course-top-header\">Pricing<\/p>\n                <p class=\"promo-price\"><span class=\"new-price\">$1,295<\/span> <span class=\"pi-tax-copy\">\/ One Time +Taxes<\/span><\/p>\n                <\/div>\n                <div class=\"col-md-3 col-sm-4 col-xs-6\">\n                <a class=\"pi-register-btn\" href=\"https:\/\/learn.pragmaticinstitute.com\/learn\/courses\/15\/focus-on-demand\" target=\"_blank\">Enroll Now<\/a>\n                <\/div><\/div><div class=\"pi-course-item row\">\n                <div class=\"col-md-3 col-sm-5\">\n                <p class=\"pi-course-top-header\">Upcoming Course<\/p>\n                <p class=\"pi-course-date\">\n                Aug 18<\/p>\n                <p class=\"pi-course-sec-header teal\">\n                Online Delivery<\/p>\n                <\/div>\n                <div class=\"col-md-4 col-sm-7\">\n                <p class=\"pi-course-top-header\">1 Day Session<\/p>\n                <p class=\"pi-course-time\">\n                \n                09:15AM - 04:45PM<\/p>\n                <p class=\"pi-course-sec-header\">\n                Eastern Time<\/p>\n                <\/div>\n                <div class=\"col-md-2 col-sm-4 col-xs-6\">\n                <p class=\"pi-course-top-header\">Pricing<\/p>\n                <p class=\"promo-price\"><span class=\"new-price\">$1,295<\/span> <span class=\"pi-tax-copy\">\/ One Time +Taxes<\/span><\/p>\n                <\/div>\n                <div class=\"col-md-3 col-sm-4 col-xs-6\">\n                <a class=\"pi-register-btn\" href=\"https:\/\/buy.pragmaticinstitute.com\/16296.html?tz=EST\" target=\"_blank\">Enroll Now<\/a>\n                <\/div><\/div><div class=\"pi-course-item row\">\n                <div class=\"col-md-3 col-sm-5\">\n                <p class=\"pi-course-top-header\">Upcoming Course<\/p>\n                <p class=\"pi-course-date\">\n                Aug 26 - 27<\/p>\n                <p class=\"pi-course-sec-header teal\">\n                Online Delivery<\/p>\n                <\/div>\n                <div class=\"col-md-4 col-sm-7\">\n                <p class=\"pi-course-top-header\">2 Day Session<\/p>\n                <p class=\"pi-course-time\">\n                \n                07:00AM - 10:30AM<\/p>\n                <p class=\"pi-course-sec-header\">\n                Eastern Time<\/p>\n                <\/div>\n                <div class=\"col-md-2 col-sm-4 col-xs-6\">\n                <p class=\"pi-course-top-header\">Pricing<\/p>\n                <p class=\"promo-price\"><span class=\"new-price\">$1,295<\/span> <span class=\"pi-tax-copy\">\/ One Time +Taxes<\/span><\/p>\n                <\/div>\n                <div class=\"col-md-3 col-sm-4 col-xs-6\">\n                <a class=\"pi-register-btn\" href=\"https:\/\/buy.pragmaticinstitute.com\/16310.html?tz=EST\" target=\"_blank\">Enroll Now<\/a>\n                <\/div><\/div><div class=\"pi-course-item row\">\n                <div class=\"col-md-3 col-sm-5\">\n                <p class=\"pi-course-top-header\">Upcoming Course<\/p>\n                <p class=\"pi-course-date\">\n                Sep 2 - 3<\/p>\n                <p class=\"pi-course-sec-header teal\">\n                Online Delivery<\/p>\n                <\/div>\n                <div class=\"col-md-4 col-sm-7\">\n                <p class=\"pi-course-top-header\">2 Day Session<\/p>\n                <p class=\"pi-course-time\">\n                \n                01:45PM - 05:15PM<\/p>\n                <p class=\"pi-course-sec-header\">\n                Eastern Time<\/p>\n                <\/div>\n                <div class=\"col-md-2 col-sm-4 col-xs-6\">\n                <p class=\"pi-course-top-header\">Pricing<\/p>\n                <p class=\"promo-price\"><span class=\"new-price\">$1,295<\/span> <span class=\"pi-tax-copy\">\/ One Time +Taxes<\/span><\/p>\n                <\/div>\n                <div class=\"col-md-3 col-sm-4 col-xs-6\">\n                <a class=\"pi-register-btn\" href=\"https:\/\/buy.pragmaticinstitute.com\/16324.html?tz=EST\" target=\"_blank\">Enroll Now<\/a>\n                <\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c05836b elementor-widget elementor-widget-text-editor\" data-id=\"6c05836b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Browse current availability or explore more upcoming sessions to match your schedule.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45fa9997 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"45fa9997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/buy.pragmaticinstitute.com\/publish\/events\/eventlist?path=Product&#038;product=FCS&#038;dtype=online,In%20Person,On%20Demand&#038;range=all&#038;tz=EST#page-1\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VIEW ALL SESSIONS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65844e54 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65844e54\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-240d7fea\" data-id=\"240d7fea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41cd6658 elementor-widget elementor-widget-heading\" data-id=\"41cd6658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Give your team essential product skills they need, starting with Focus.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-403a2f89 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"403a2f89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-77c8c4e8\" data-id=\"77c8c4e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c31e5b3 elementor-widget elementor-widget-image\" data-id=\"6c31e5b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"159\" height=\"130\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/training-badge.png\" class=\" attachment-large size-large wp-image-9004111224740501\" alt=\"training badge\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6a64ea9e\" data-id=\"6a64ea9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21f483c5 elementor-widget elementor-widget-heading\" data-id=\"21f483c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Training for Product Teams<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-694a30a7\" data-id=\"694a30a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d7754e7 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"2d7754e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/team\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d242a30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d242a30\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52084ced\" data-id=\"52084ced\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23bbb34e elementor-widget elementor-widget-html\" data-id=\"23bbb34e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"pi-section-title\">\n  <span class=\"pi-extend pi-extend--left\">Built on the Pragmatic Framework<\/span>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4c79ac02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c79ac02\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-353e831f\" data-id=\"353e831f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-735c5e2a elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"735c5e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"276\" height=\"208\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2023\/09\/Framework.png\" class=\" attachment-full size-full wp-image-9004111224729677\" alt=\"Pragmatic Framework\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">The Pragmatic Framework is a practical model for building and marketing products based on real market needs. Focus shows you how to apply the Pragmatic Framework to identify the right opportunities and build market-driven product strategies.. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f9fe605 elementor-hidden-tablet elementor-hidden-tablet_extra elementor-widget elementor-widget-html\" data-id=\"2f9fe605\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t  <div class=\"pi-framework__header1\">\n    <span class=\"pi-framework__icon\"><\/span>\n    <span class=\"pi-framework__title1\">Key framework concepts you\u2019ll apply in Focus: <\/span>\n  <\/div>\n  <br \/>\n<div class=\"pi-label-grid pi-label-grid--2\">\n  <ul class=\"pi-label-grid__list\">\n      <li class=\"pi-label-grid__item\">Strategy Matrix <\/li> \n<li class=\"pi-label-grid__item\">Opportunity Scoring<\/li>  \n<li class=\"pi-label-grid__item\">Product Canvas  <\/li>\n<li class=\"pi-label-grid__item\">Strategic Roadmaps <\/li>\n  <\/ul>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9c8e45 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3d9c8e45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/framework\/#download-framework\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the Framework eBook<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5633f7e6 elementor-hidden-mobile\" data-id=\"5633f7e6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24e4fc9b elementor-widget elementor-widget-image\" data-id=\"24e4fc9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjkwMDQxMTEyMjQ3MzI4NjMiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-1024x578.jpg\" class=\" attachment-large size-large wp-image-9004111224732867\" alt=\"Pragmatic Foundations course video thumbnail\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-1024x578.jpg 1024w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-300x169.jpg 300w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-768x434.jpg 768w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-150x85.jpg 150w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img-600x339.jpg 600w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2024\/05\/Foundations-video-img.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b662bc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b662bc6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b08319e\" data-id=\"2b08319e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d8b9a03 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7d8b9a03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">See if Focus is right for you - download the complete syllabus.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f583182 elementor-align-left elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"2f583182\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#download-syllabus\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Syllabus<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3aa6e31e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3aa6e31e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5ebba6c4\" data-id=\"5ebba6c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ad65285 elementor-widget elementor-widget-image\" data-id=\"7ad65285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"554\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-1024x554.png\" class=\" attachment-large size-large wp-image-9004111224740505\" alt=\"Pragmatic Institute Product Instructors\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-1024x554.png 1024w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-300x162.png 300w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-768x415.png 768w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors-600x324.png 600w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/instuctors.png 1202w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e682fa3\" data-id=\"2e682fa3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c550d06 elementor-widget elementor-widget-heading\" data-id=\"1c550d06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn From Product Leaders<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe9ceb9 elementor-widget elementor-widget-text-editor\" data-id=\"4fe9ceb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur instructors have led product teams at companies like IBM, Dell, Cisco, Texas Instruments, and other notable organizations. The experience they gained building, launching, and scaling products in the real world is shared with you in the classroom. Join them and peers to learn in a supportive, highly practical, and hands-on learning environment. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cefd3a6 elementor-tablet-align-left elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"cefd3a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/instructors\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More About the Pragmatic Instructors<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cd17925 elementor-section-content-middle elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cd17925\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44b17b68\" data-id=\"44b17b68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45ab804e elementor-widget elementor-widget-heading\" data-id=\"45ab804e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Testimonials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-486e8eb8 elementor-widget elementor-widget-heading\" data-id=\"486e8eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">What Our Alumni Are Saying<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55733acd elementor-testimonial--align-left elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-arrows-yes elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"55733acd\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"pi-testimonials\" data-settings=\"{&quot;slides_per_view&quot;:&quot;2&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;loop&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tThe instructor was just amazing. In a few days, they helped me to review the way I am doing Product Management and I have already started applying what we learned. I wish I had this course two years ago!\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Amenallah R<\/span><span class=\"elementor-testimonial__title\">Product Management<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tI will definitely recommend this course to colleagues. I have learned so much valuable information and can't wait to incorporate these concepts and templates into my day-to-day work!\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Ronique T<\/span><span class=\"elementor-testimonial__title\">Product Management<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tThe content is highly relevant to my role, I can leverage several tools immediately to help drive conversations about getting focused at my organization.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Wendy W<\/span><span class=\"elementor-testimonial__title\">Product Management<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\tThanks - really helpful course. As a newcomer to Product Management I'm so glad my organization decided to send me to Pragmatic early on in my tenure. It's giving me a solid foundation from which to learn my role.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Tommy D<\/span><span class=\"elementor-testimonial__title\">Product Management<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-786653f4 texture-overlay elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"786653f4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13466697\" data-id=\"13466697\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c4c3e48 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"6c4c3e48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Focus is just the Beginning\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10498fb2 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"10498fb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFocus is the second of three courses needed to earn your Product Manager Certification. Learn more about our product certifications  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13e4c67f elementor-align-center elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"13e4c67f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/certifications\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View Certifications<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ae7804a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1ae7804a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7214c27c\" data-id=\"7214c27c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e014533 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"6e014533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"244\" height=\"244\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2021\/10\/PI_certifications-1.png\" class=\" attachment-large size-large wp-image-9004111222890720\" alt=\"Pragmatic Institute Certifications\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2021\/10\/PI_certifications-1.png 244w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2021\/10\/PI_certifications-1-150x150.png 150w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2021\/10\/PI_certifications-1-230x230.png 230w\" sizes=\"(max-width: 244px) 100vw, 244px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be90db5 elementor-widget elementor-widget-heading\" data-id=\"3be90db5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Product Certifications<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-767f60cd elementor-widget elementor-widget-text-editor\" data-id=\"767f60cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPragmatic Institute offers additional product certifications to help you enhance your skills and take charge of your career.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-65c1d041 course-tile\" data-id=\"65c1d041\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f060929 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"2f060929\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"590\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/product-management-certification-badge.png\" class=\" attachment-large size-large wp-image-9004111224740105\" alt=\"Product management certification badge\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/product-management-certification-badge.png 666w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/product-management-certification-badge-300x266.png 300w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/product-management-certification-badge-600x532.png 600w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142bed1e elementor-widget elementor-widget-heading\" data-id=\"142bed1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Product Management Certification<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76d2f891 elementor-widget elementor-widget-text-editor\" data-id=\"76d2f891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This path includes everything you need to know to become a Certified Product Manager.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbc9327 elementor-widget elementor-widget-text-editor\" data-id=\"dbc9327\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How to get certified: Complete Foundations, Focus, and Build courses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34dd1c2a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"34dd1c2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/product-management-certification\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-264c52aa course-tile\" data-id=\"264c52aa\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42e89b26 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"42e89b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"587\" src=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/product-marketing-certification-badge.png\" class=\" attachment-large size-large wp-image-9004111224740106\" alt=\"Product Marketing certification badge\" srcset=\"https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/product-marketing-certification-badge.png 667w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/product-marketing-certification-badge-300x264.png 300w, https:\/\/www.pragmaticinstitute.com\/product\/wp-content\/uploads\/sites\/3\/2026\/04\/product-marketing-certification-badge-600x528.png 600w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-646f843c elementor-widget elementor-widget-heading\" data-id=\"646f843c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Product Marketer Certification<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59c73808 elementor-widget elementor-widget-text-editor\" data-id=\"59c73808\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This path includes everything you need to know to become a Certified Product Marketer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2890e9f3 elementor-widget elementor-widget-text-editor\" data-id=\"2890e9f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How to get certified: Complete Foundations, Market, and Launch courses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eee9be6 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1eee9be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/product\/product-marketing-certification\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12bdb887 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12bdb887\" data-element_type=\"section\" data-e-type=\"section\" id=\"download-syllabus\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24a693e5\" data-id=\"24a693e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78c79df6 elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"78c79df6\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"pi-syllabus-url\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\" ><div id=\"pi-syllabus\" data-embed-url=\"https:\/\/www.pragmaticinstitute.com\/wp-content\/uploads\/2022\/05\/Focus_22.05.pdf\" hidden><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23927abb elementor-widget elementor-widget-jet-listing-dynamic-field\" data-id=\"23927abb\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"pi-syllabus-title\" data-widget_type=\"jet-listing-dynamic-field.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"jet-listing jet-listing-dynamic-field display-inline\"><div class=\"jet-listing-dynamic-field__inline-wrap\"><div class=\"jet-listing-dynamic-field__content\" >Focus Course Syllabus<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-501636fb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"501636fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40304a75 elementor-widget elementor-widget-heading\" data-id=\"40304a75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Download the Focus Course Syllabus<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a46c783 elementor-widget elementor-widget-text-editor\" data-id=\"5a46c783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tComplete the form and your syllabus download link will be sent to your email.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b3c7ef elementor-widget elementor-widget-html\" data-id=\"29b3c7ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- HubSpot Developer Embed (new editor) -->\n<script src=\"https:\/\/js-na2.hsforms.net\/forms\/embed\/developer\/243179942.js\" defer><\/script>\n\n<div id=\"hubspot-form-container\"\n     class=\"hs-form-html\"\n     data-region=\"na2\"\n     data-form-id=\"a0a041ba-cd17-4aa4-89c3-1d9746b32188\"\n     data-portal-id=\"243179942\">\n<\/div>\n\n<!-- Fallback message -->\n<div id=\"form-fallback\" style=\"display:none; margin-top:1rem; color:orange; text-align:center;\">\n  If you don\u2019t see the form, you might be using a private browser window. Please open this page in a regular window.\n<\/div>\n\n<script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n  \/\/ Wait until Elementor content is present before adding HubSpot hook\n  function waitForSyllabusData(startTime) {\n    \/\/ URL source via JetEngine data attribute:\n    \/\/ <div id=\"pi-syllabus\" data-embed-url=\"...\"><\/div>\n    const src = document.querySelector('#pi-syllabus');\n    const syllabusURL = src?.dataset?.embedUrl?.trim();\n\n    \/\/ Course name\n    const titleEl = document.querySelector('#pi-syllabus-title .jet-listing-dynamic-field__content');\n    const syllabusTitle = titleEl?.textContent?.trim();\n\n    if (syllabusURL && syllabusTitle) {\n      \/\/ When HS form is ready, set hidden fields via HubSpotFormsV4\n      window.addEventListener('hs-form-event:on-ready', function(event) {\n        if (!window.HubSpotFormsV4) return;\n        const form = HubSpotFormsV4.getFormFromEvent(event);\n        if (!form) return;\n\n        form.setFieldValue('0-1\/course_syllabus_url', syllabusURL);\n        form.setFieldValue('0-1\/course_syllabus_name', syllabusTitle);\n      });\n\n      \/\/ Fallback check: only show if form didn't render\n      setTimeout(() => {\n        const container = document.querySelector('#hubspot-form-container');\n        const hasForm = container && (container.querySelector('.hs-form') || container.querySelector('.hsfc-Form'));\n        if (!hasForm) {\n          document.getElementById('form-fallback').style.display = 'block';\n        }\n      }, 3500);\n\n    } else {\n      \/\/ Retry until 10 seconds max\n      if (!startTime) startTime = Date.now();\n      if (Date.now() - startTime < 10000) {\n        return setTimeout(() => waitForSyllabusData(startTime), 200);\n      }\n    }\n  }\n\n  waitForSyllabusData();\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18040617 elementor-widget elementor-widget-html\" data-id=\"18040617\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n  const btn = document.getElementById(\"pi-register-button\");\n\n  if (btn) {\n    btn.href =\n      \"https:\/\/buy.pragmaticinstitute.com\/publish\/events\/eventlist?path=Product&product=FCS&range=all&tz=EST#page-1\";\n  }\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77370c24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77370c24\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-511704b5\" data-id=\"511704b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e8e214c elementor-widget elementor-widget-heading\" data-id=\"5e8e214c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2951be elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-accordion\" data-id=\"c2951be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2041\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2041\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-grip-lines\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-grip-lines-vertical\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Do I need to take Foundations before Focus?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2041\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2041\"><p>Foundations is strongly recommended before taking Focus. It introduces the market-driven principles and Pragmatic Framework that you&#8217;ll build on as you learn to evaluate opportunities, develop business cases, and communicate product strategy.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2042\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2042\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-grip-lines\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-grip-lines-vertical\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Will I learn how to use AI for product strategy? <\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2042\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2042\">Yes. You&#8217;ll learn practical ways to use AI to evaluate opportunities, assess market potential, strengthen business cases, and support strategic decision-making while understanding where human judgment remains essential. <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2043\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2043\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-grip-lines\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-grip-lines-vertical\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What formats is Focus available in?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2043\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2043\">Focus is available in both In-Person and Live Online formats, giving you the flexibility to learn in the environment that works best for you. <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2044\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2044\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-grip-lines\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-grip-lines-vertical\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Do I need prior product management experience to take Focus?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2044\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2044\">Focus is designed for product professionals who are responsible for evaluating opportunities and shaping product strategy. While prior product management experience is helpful, we strongly recommend completing Foundations first to establish a common market-driven approach. <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2045\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2045\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-grip-lines\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-grip-lines-vertical\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What will I be able to do after completing Focus?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2045\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2045\">You&#8217;ll be able to evaluate and prioritize market opportunities, build compelling business cases, gain stakeholder support and create strategic roadmaps that align your organization around the right product investments. <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":9004111224739945,"menu_order":0,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"p-page-lifecycle":[],"framework-box":[],"vertical":[],"class_list":["post-9004111224740762","courses","type-courses","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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