Using Data Insights To Create Value-Driven Content Strategies

Thursday June 23rd, 2022
1:00 PM ET
Speaker
Anjana Gopakumar

Editorial and Metadata Leader at Netflix

One of the most essential pillars of a product’s brand is the ability to create meaningful and value-driven content that captures its audience and builds awareness. But how should you approach your content endeavors, and where should you look to understand the best areas to focus your efforts and resources?

Well if you haven’t heard… the strategy lies in the data.

Join us Thursday, June 23 at 1 pm ET as we welcome Anjana Gopakumar, Editorial and Metadata Leader at Netflix, for a conversation on how you can utilize data insights to elevate your content strategies. Anjana will share some of the key factors to consider when approaching your content strategies, how to utilize metrics in your decision-making and ways you can remain data-minded throughout every stage of your content creation.

In this conversation Anjana will share:
*How to approach your content strategy and key factors to consider throughout its development
*Ways you can utilize data-driven insights in your content approaches
*How to evaluate content goals and objectives and key metrics for tracking success
*Best practices for housing content and ways to take your content further

Upcoming Events

Thursday, December 15th, 2022 @ 1:00 PM

With 2022 coming to an end and rumbles of the macro environment creating

Friday, December 30th, 2022 @ 1:30 PM

Join us each Friday at 1:30 p.m. ET as we discuss all things

Friday, December 23rd, 2022 @ 1:30 PM

Join us each Friday at 1:30 p.m. ET as we discuss all things

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.