The Art Of Pricing: What Most Companies Get Wrong and How to Do it Right

Thursday April 28th, 2022
1:00 PM ET
Speaker
Jan Pasternak, Head of Pricing at Zoom  

Pricing has long been coveted as that mysterious aspect of product that few understand and leaves others with more questions than answers. So what kinds of strategies and tactics should you utilize? What are the approaches and techniques to lean on and how can you best go about conveying value to your customers?

Here’s a little secret, most companies are actually getting it wrong.

Join us Thursday, April 28 at 1pm ET as we welcome Jan Pasternak, Head of Pricing at Zoom for a conversation on how to turn pricing into a strategic weapon that drives business forward. Jan will share his thoughts on the importance of creating a pricing strategy, how to align them with company goals and how to build pricing and monetization organizations from scratch with the use of data-driven methods.

In this conversation Jan will share: 

  • When is the right time to set up a dedicated pricing team during your company’s growth stage 
  • How to use data and vision-driven strategies for monetization
  • How to structure the charter and how to ensure you are hiring the right team members and strategists 
  • Best pricing practices and what to avoid

 

Upcoming Events

Thursday, May 26th, 2022 @ 1:00 PM

  With over a decade in product, Mamuna is a proven powerhouse of
Virtual conference, morning meeting online. A young woman is using app on pc for connection with colleagues, employees, she is writing in notebook. Video call with many multiracial people togethe

Friday, June 3rd, 2022 @ 1:30 PM

Join us each Friday at 1:30 p.m. ET as we discuss all things

Friday, June 10th, 2022 @ 1:30 PM

Join us each Friday at 1:30 p.m. ET as we discuss all things

Training on Your Schedule

Fill out the form today and our sales team will help you schedule your private Pragmatic training today.

First Name*
Last Name*
Email Address*
Phone
Company
Job Title
Location
How can we help you?
Preferred method of contact
Privacy Policy*
Map Your Message to Its Audience with the Communication Compass
Map Your Message to Its Audience with the Communication Compass
Ensure your message hits the mark. This eBook helps you visually map communication styles so you can tailor your design story to a stakeholder or business partner.

Download Ebook

Demystifying Data Projects: A Guide for Business Leaders
While data science is a competitive advantage, data isn’t magic. Learn how to make magic happen by partnering more effectively with data professionals. This eBook delves into types of data projects, sample questions, tools and methods, key points and cautions—so stakeholders like you can initiate data projects with real business impact.

Download Ebook

Define Ebook Thumbnail
What’s the difference between a successful data analysis project and one that falls flat? 

Before you begin working with the data, you need to understand what you’re solving for. Gathering context and aligning around goals with your stakeholders from the outset will help you avoid disconnects and deliver actionable insights. Discover the most vital questions to ask before embarking on a data analysis project in our in-depth guide, “Define: Laying the Foundation for Successful Data Analysis.”

Download Ebook

Download Now