Understanding your consumers’ needs and wants has become essential to ensure your product is future-proof.
Join us on Tuesday, May 11, at 1:30 PM ET, as we’re joined by Francisco Bram, head of global product marketing at Uber Eats, to discuss how to use your market to future-proof your product. Francisco will share his thoughts on how listening to your audience and collecting user insights empowers product marketers with informed go-to-market strategies, and will help product teams build customer-centric products and services.
In this insightful conversation, Francisco will share a successful operating model between product marketing, research, product, and marketing teams and spotlight recent successful product launches grounded in a deep understanding of customer truth. He’ll share how to:
- Relentlessly pursue customer truth
- Leverage research and experimentation to design your narrative
- Unfold your narrative across all possible customer touchpoints