Future-Proofing Your Product Like Uber-Eats

Speaker
Francisco Bram

Head of Global Product Marketing, Uber

May 11, 2021
01:30

Understanding your consumers’ needs and wants has become essential to ensure your product is future-proof.

Join us on Tuesday, May 11, at 1:30 PM ET, as we’re joined by Francisco Bram, head of global product marketing at Uber Eats, to discuss how to use your market to future-proof your product. Francisco will share his thoughts on how listening to your audience and collecting user insights empowers product marketers with informed go-to-market strategies, and will help product teams build customer-centric products and services.

In this insightful conversation, Francisco will share a successful operating model between product marketing, research, product, and marketing teams and spotlight recent successful product launches grounded in a deep understanding of customer truth. He’ll share how to:

  • Relentlessly pursue customer truth
  • Leverage research and experimentation to design your narrative
  • Unfold your narrative across all possible customer touchpoints

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