Don’t Forget the (UX) Magic: How Disney Uses Design Thinking

Kimberly Hicks

Former Vice President of Product, Games and Interactive for The Walt Disney Company

June 22, 2021


Don’t Forget the UX

“All of our dreams come true if we have the courage to pursue them.”
-Walt Disney

Disney has been creating magic for decades—but do you know how they create “product magic”? Or how you can make product magic of your own?

Well, according to Kimberly Hicks, former vice president of product, games and interactive for The Walt Disney Company, it all starts with the user experience.

Join us on Tuesday, June 22, at 1:30 PM ET and see how creating a user experience that offers an immersive blend of technology, innovation, design and enchantment is how Kimberly and her team at Disney built product magic. In this discussion, Kimberly will share her experience using design thinking to reimagine the Disney Channel app experience and create a product of immersion, interaction and delight that transformed the way users interact with the Disney brand.

Kimberly will cover how to:

  • Increase cross-functional collaboration between product and design teams to make your own magic
  • Own accountability and delegate the “who” and “why” to ensure alignment throughout the UX process
  • Develop a digital strategy while streamlining efforts and initiatives

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