Create Better Buyer Personas

As a product professional, your job is to understand your buyers’ responsibilities and activities, obstacles to success and why they might not be buying your product—and then  communicate that information internally. Our Buyer Persona Worksheet is a great resource to help walk you through that process.

The worksheet is among several tools we typically only have available to Pragmatic Institute alumni in our Alumni Resource Center. For your opportunity to download this helpful tool, please fill out the form below.




Our Market course can further equip you to be a personas expert.