Todd Davis Joins Pragmatic Institute as Vice President of Sales

SCOTTSDALE, Ariz., August 29, 2017—Pragmatic Institute, the authority on product management and marketing, is pleased to welcome Todd Davis as vice president of sales. Davis brings extensive global sales leadership experience to Pragmatic Institute.

“Todd Davis is an accomplished business person, extraordinary sales leader and a huge advocate of the Pragmatic Institute model,” said Jim Foxworthy, president and CEO of Pragmatic Institute. “This is a critical position for Pragmatic Institute as we expand our offerings into new geographies and additional markets.”

Davis has been an advocate of Pragmatic Institute since 2005 when he hired the company, first to train the entire executive team, and then to lead the product teams through a rapid implementation of the Pragmatic Framework at International Decision Systems. “Jim Foxworthy and I believe the same thing: Pragmatic Institute is much more than high-impact training for product managers and marketers. The company creates meaningful business outcomes, from strategic clarity and teamwork to boosting revenue and customer satisfaction,” Davis said. “I am excited to lead the effort to bring this message to business leaders around the globe.”

Prior to joining Pragmatic Institute, Davis served in executive sales and operational roles at Oracle, FICO, Brio Software and Digital River, and as CEO of International Decision Systems and TRUCKAST.

About Pragmatic Institute

Pragmatic Institute was founded in 1993 and has become the authority on technology product management and marketing. The company has trained more than 125,000 product management and marketing professionals, with more than 50,000 becoming Pragmatic Institute Certified. In addition to providing training, Pragmatic Institute’s team of thought leaders produce blogs, webinars, podcasts and publications that product professionals around the world turn to for industry insights. For more information, please visit or call 480-515-1411.

Media Contact:
Lisa Sorg-Friedman