Pragmatic Institute Increases Instructor Team by Almost 40 Percent

SCOTTSDALE, Ariz., May 23, 2017—Pragmatic Institute LLC, the authority on product management and marketing, is pleased to announce the expansion of its full-time instructor team. This expansion marks the largest number of instructors added simultaneously and positions the company for explosive growth.

The newly-certified instructors are Diane Pierson, Amy Graham and Cindy Cruzado.

“Diane, Amy and Cindy have a variety of experience and insight that will benefit our students. All three bring unique skills to help our students build and market better products and elevate their careers,” said Jim Foxworthy, president and CEO of Pragmatic Institute. “Each one has applied the Pragmatic Institute principles on teams they have led; they understand the power of the Pragmatic Institute Framework in action.”

Diane Pierson has more than 20 years of experience in product management and marketing. In addition to holding multiple vice president and general management roles, she founded a consultancy specializing in go-to-market strategy and organizational alignment in launch and scale phase of business.

Amy Graham has more than a decade of experience in product management, development and operations. She is known for her ability to bridge the gap between IT solutions and the business. She also has experience creating the product management function from the ground up, leading a team responsible for multiple product lines and expanding it into a global product management function.

Cindy Cruzado has more than 25 years of go-to-market experience in the high-tech software industry. She has worked with groundbreaking solutions in U.S. and international markets and across multiple industries, including higher education, meteorology, finance, CRM and marketing automation.

The addition of these three highly-qualified instructors positions Pragmatic Institute to introduce public courses in new markets across the globe in Q4. The current course schedule includes classes in the United States, Canada, Scotland, Northern Ireland and England. Pragmatic Institute also will introduce classes to Germany, Australia, Sweden and the Netherlands this year.

About Pragmatic Institute

Pragmatic Institute was founded in 1993 and has become the authority on technology product management and marketing. The company has trained more than 125,000 product management and marketing professionals, with more than 50,000 becoming Pragmatic Institute Certified. Pragmatic Institute’s team of thought leaders produce blogs, webinars, podcasts and publications that product professionals around the world turn to for industry insights. For more information, please visit or call 480-515-1411.

Media Contact:
Lisa Sorg-Friedman