Pragmatic Marketer Wins APEX 2015 Award of Excellence
Magazine also Named Azbee Awards Finalist

SCOTTSDALE, Ariz. June 10, 2015 – Pragmatic Institute, the authority on technology product management and marketing, has been awarded the APEX 2015 Award of Publication Excellence for Pragmatic Marketer magazine. In addition, Pragmatic Marketer has been named a finalist in two categories of the ASBPE’s Azbee Awards.

APEX 2015—the 27th Annual Awards for Publication Excellence—is an international competition that recognizes outstanding publications from newsletters and magazines to annual reports, brochures and websites. The awards were based on excellence in graphic design, quality of editorial content and the success of the entry in conveying the message and achieving overall communications effectiveness.

Pragmatic Marketer was recognized for the spring 2014 Launch issue which focused on product launches and the steps required to successfully launch a new product. Articles discussed how NASA launched the Apollo moon program and the lessons modern marketers can learn from “marketing the moon”; how to establish product, team and tester readiness for beta-testing success; and the secrets to creating great product names.

In addition, Pragmatic Marketer magazine is an Azbee Awards finalist for Front Cover—Illustration (summer 2014 issue) and Visual Storytelling for the combination of two articles: “Don’t Make My Eyes Bleed” (spring 2014) and “9 Scrum Metrics to Keep Your Team on Track” (fall 2014). The Azbee Awards is an annual competition sponsored by ASBPE, an association of professional editors and writers who work for business-to-business publications. The contest is one of the largest US-business publication competitions and is extremely competitive.

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About Pragmatic Institute
Pragmatic Institute was founded in 1993 and has become the authority on technology product management and marketing. The company has trained more than 125,000 product management and marketing professionals, with more than 50,000 becoming Pragmatic Institute Certified. Pragmatic Institute’s team of thought leaders produce blogs, webinars, podcasts and publications that product professionals around the world turn to for industry insights. For more information, please visit or call 480-515-1411.

Media Contact:
Lisa Sorg-Friedman